| dc.contributor.advisor | 管康彥 | zh_TW |
| dc.contributor.author (Authors) | 劉宜昀 | zh_TW |
| dc.contributor.author (Authors) | Liou,Yi-Yun | en_US |
| dc.creator (作者) | 劉宜昀 | zh_TW |
| dc.creator (作者) | Liou,Yi-Yun | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 11-Sep-2009 16:53:42 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 16:53:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 16:53:42 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096355044 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/29934 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 96355044 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 在永續發展的概念下，企業環境經營重要性逐漸受到重視。許多相關環保組織與環境法規壓力迫使下，環境經營為企業勢在必行需處理的議題。但在面如此新穎的議題，企業又該如何選擇適合本身的綠色策略，選擇的標準為何？本研究旨在，對於企業而言，環境經營是陌生的領域，若想進行環境經營，需考量哪些因素以及哪些綠色策略可供選擇。 本研究旨在探討，為了建立企業的綠色競爭優勢，企業面對不同程度的環境風險，並同時追求低成本與差異化雙重競爭優勢下，哪些綠色策略可供選擇？其中不同的綠色策略內涵為何，而領導型的綠色企業共通特色又為何，供日後準備投身環境經營企業參考學習。 首先，本研究進行文獻整理，從企業環境管理的階段，由一開始的順從法制與民意的管末處理、以成本為考量的降低汙染、到永續發展階段以主動積極的態度追求競爭優勢與整理過去學者對綠色策略類型提出的看法，接著，提出本研究架構。企業在同時追求低成本、差異化的雙重競爭優勢前提之下，檢視產業價值鏈中企業所面對的環境風險後，在不同的環境風險特徵互相對應出四個綠色策略，分別為環境成本、綠色品牌、循環效益、價值創新策略。每個策略所聚焦的重點皆不相同。環境成本在成本及法制的壓力下，以汙染防制與尋找替代環保原料為回應方式。綠色品牌則是在企業的綠色定位下，以產品的環保屬性為定位，提高顧客的忠誠度。循環效益則是從產品的生命週期進行全面產品管理，從整體性與系統性地降低不必要的汙染與浪費，提高資源生產力。價值創新則是以綠色思維，開發新產品與新市場。 提出架構後透過四個個案的挑選試圖驗證架構內涵，分析個案公司的環境經營，找出環境經營領導企業的共通特色。其共通特色分別為建立「綠色願景」展現「綠色策略意圖」、環境經營為策略層次而非功能性層次、以企業核心能力具體實現環境經營理念、顧客需求拉力促成組織綠色創新，分析其領導型綠色企業共通特色，以供日後準備投身環境經營之企業做為參考。 | zh_TW |
| dc.description.tableofcontents | 目錄 ii 表目錄 iii 圖目錄 iii 致謝詞 iv 摘要 v 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 6 第三節 研究方法與研究對象 7 第四節 研究流程 11 第二章 文獻探討 13 第一節 企業社會責任 13 第二節 企業環境管理 15 第三節 企業環境管理態度與行為 20 第四節 企業環境經營之策略內涵 23 第三章 雙重競爭優勢下環境風險與綠色策略 29 第一節 雙重競爭優勢與環境風險 31 第二節 研究架構之建立 37 第三節 綠色策略意涵 43 第四章 個案公司描述與分析 47 第一節 日本運通 47 第二節 無印良品 53 第三節 精工愛普生 58 第四節 豐田汽車 69 第五章 結論與建議 77 第一節 研究結論 77 第二節 管理意涵 80 第三節 後續研究方向建議 82 參考文獻 83 表目錄 表 2-1 自然資源基礎觀點之觀念架構 25 表 3-1 企業所面對的環境風險 36 圖目錄 圖 1-1 永續發展三個面向的關聯性 3 圖 1-2 研究流程 12 圖 2-1 企業社會責任金字塔 14 圖 2-2 市場機會與環保風險的組合分析 24 圖 2-3 競爭優勢與競爭焦點為構面之環境經營策略 27 圖 3-1 價值鏈分析 30 圖 3-2 環境風險之特徵 37 圖 3-3 雙重競爭優勢下的綠色策略回應 42 圖 4-1 比較不同交通工具特性 50 圖 4-2 電子管理系統 51 圖 4-3 配銷倉儲路線 51 圖 4-4 精工愛普生環保產品開發生命週期 66 圖 4-5 汽車產業的價值活動對環境造成的衝擊 70 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096355044 | en_US |
| dc.subject (關鍵詞) | 環境經營 | zh_TW |
| dc.subject (關鍵詞) | 雙重優勢 | zh_TW |
| dc.subject (關鍵詞) | 環境風險 | zh_TW |
| dc.subject (關鍵詞) | 綠色策略 | zh_TW |
| dc.title (題名) | 雙重競爭優勢下環境風險與綠色策略之搭配 | zh_TW |
| dc.title (題名) | The Fit of Environmental Risk and Green Strategy in the Dual Competitive Advantages Context | en_US |
| dc.type (資料類型) | thesis | en |
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