| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 陳思頌 | zh_TW |
| dc.contributor.author (Authors) | Chan, Celia J. | en_US |
| dc.creator (作者) | 陳思頌 | zh_TW |
| dc.creator (作者) | Chan, Celia J. | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:46:09 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:46:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:46:09 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0091933022 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31306 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 91933022 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 網路學習：TaiwanStudent.com.tw 營運企劃 | zh_TW |
| dc.description.abstract (摘要) | None | en_US |
| dc.description.abstract (摘要) | 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 4 3.0 Services 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 4.3.2 Learn from Failure 7 5.0 Web Plan Summary 8 5.1 Website Marketing Strategy 8 5.2 Development Requirements 9 6.0 Strategy and Implementation Summary 9 6.1 Competitive Edge 9 6.2 Marketing Strategy 10 6.3 Sales Strategy 10 6.3.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 6.4 Milestones 11 Table: Milestones 11 7.0 Management Summary 12 7.1 Personnel Plan 13 Table: Personnel 14 8.0 Financial Plan 14 8.1 Start-up Funding 15 Table: Start-up Funding 15 8.2 Important Assumptions 15 8.3 Break-even Analysis 16 8.4 Projected Profit and Loss 16 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 8.5 Projected Cash Flow 18 Table: Cash Flow 19 Chart: Cash 20 Table: Balance Sheet 20 8.6 Projected Balance Sheet 21 8.7 Business Ratios 21 8.7 Business Ratios 22 Table: Ratios 22 Table: Sales Forecast 22 Table: Personnel 23 Table: Profit and Loss 24 Table: Cash Flow 25 Table: Balance Sheet 26 | - |
| dc.description.tableofcontents | 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 4 3.0 Services 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 4.3.2 Learn from Failure 7 5.0 Web Plan Summary 8 5.1 Website Marketing Strategy 8 5.2 Development Requirements 9 6.0 Strategy and Implementation Summary 9 6.1 Competitive Edge 9 6.2 Marketing Strategy 10 6.3 Sales Strategy 10 6.3.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 6.4 Milestones 11 Table: Milestones 11 7.0 Management Summary 12 7.1 Personnel Plan 13 Table: Personnel 14 8.0 Financial Plan 14 8.1 Start-up Funding 15 Table: Start-up Funding 15 8.2 Important Assumptions 15 8.3 Break-even Analysis 16 8.4 Projected Profit and Loss 16 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 8.5 Projected Cash Flow 18 Table: Cash Flow 19 Chart: Cash 20 Table: Balance Sheet 20 8.6 Projected Balance Sheet 21 8.7 Business Ratios 21 8.7 Business Ratios 22 Table: Ratios 22 Table: Sales Forecast 22 Table: Personnel 23 Table: Profit and Loss 24 Table: Cash Flow 25 Table: Balance Sheet 26 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091933022 | en_US |
| dc.subject (關鍵詞) | 網路學習 | zh_TW |
| dc.title (題名) | 網路學習：TaiwanStudent.com.tw 營運企劃 | zh_TW |
| dc.title (題名) | E-learning Business: TaiwanStudent.com.tw Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
