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題名 營運企劃書：互動式英語學習環境
Business plan: Cyber village – ENGLISH learning online
作者 謝光哲
Hsieh, Daniel
貢獻者 吳文傑
Wu, Jack
謝光哲
Hsieh, Daniel
關鍵詞 營運企劃書
日期 2008
上傳時間 14-Sep-2009 09:48:42 (UTC+8)
摘要 互動式英語學習環境
This business plan presents an overview of the Cyber Village that serves as the product diversification strategy coping with technology and consumer’s behavior changes nowadays. The project concerns offering online English learning environment in the Taiwan market. The business plan begins with a brief summary of the project and the company, followed by a detailed description of the product features. The plan then provides a summary of the market analysis and thereby, the entry and growth strategies, along with pricing and sales strategies. The plan concludes with a project team introduction and the financial summary.
1.0 EXECUTIVE SUMMARY 1
     1.1 OBJECTIVES 1
     1.2 MISSION 1
     1.3 KEYS TO SUCCESS 2
     2.0 COMPANY SUMMARY 3
     2.1 COMPANY OWNERSHIP 3
     2.2 COMPANY HISTORY 3
     2.3 COMPANY LOCATIONS AND MAJOR FACILITIES 5
     3.0 PRODUCT 6
     3.1 BUSINESS MODEL 6
     Figure 1: Product Outline of Cyber Village 7
     3.2 PRODUCT AND SERVICE DESCRIPTION 7
     3.2.1 User Login 7
     Figure 2: Login Page 7
     3.2.2 Learning Content 8
     Figure 3: Theme Buildings 8
     Figure 4: Pictorial Representation of the Guided Study Flow 10
     3.2.3 Online Game 11
     3.2.4 Virtual Community 12
     Figure 5: Virtual Community 12
     3.3 COMPETITIVE COMPARISON 16
     Table 1: Online English Learning Products in Taiwan 16
     3.4 FUTURE PRODUCTS AND SERVICES 17
     4.0 MARKET ANALYSIS 18
     4.1 TARGET CUSTOMERS 18
     Figure 6: 2008 Broadband Network Usage in Taiwan by Age 18
     4.1.1 Potential Market 19
     Table 2: Population by Education Attainment and Broadband Network Usage 19
     4.1.2 Market Survey Findings 20
     Figure 7: Valid Sample Profile 21
     Figure 8: Feedback to the lessons in theme buildings 21
     Figure 9: Feedback to the Chat Room function 22
     Figure 10 and 11: Feedback on willingness to online learning 22
     4.2 INDUSTRY ANALYSIS 23
     Figure 12: Digital Content Industry Overview 23
     4.2.1 Digital Content Industry Supply Chain 24
     Figure 13: Digital Content Supply Chain 24
     4.2.2 Competitors 25
     Table 3: Installment Payment of TutorABC 26
     5.0 STRATEGY AND IMPLEMENTATION 27
     5.1 STRATEGY 27
     5.1.1 Entry and Growth Strategy 27
     Figure 14: Entry and Growth Strategy 28
     5.1.2 Pricing Strategy 28
     Table 4: 2007 Average Family Income & Expenditure Per Household by Educational Attainment of Household Heads (Abstract) 29
     Figure 15: Feedback on Reasonable Monthly Fee 29
     5.1.3 Sales Strategy 30
     5.2 SWOT ANALYSIS 31
     6.0 PROJECT TEAM 32
     Table 5: Personnel Cost (Year 1) 34
     Table 6: Personnel Cost (Year 2) 34
     Table 7: Personnel Cost (Year 3) 35
     7.0 FINANCIAL PLAN 36
     7.1 REVENUE FORECAST 36
     Table 8: Revenue Forecast by Year 36
     Figure 16: Projection on Number of Subscribers by Month in Year 2 37
     Figure 17: Projection on Number of Subscribers by Month in Year 3 37
     7.2 CASH FLOW PROJECTION 38
     Table 9: Estimation of Cash Flow by Month - Year 1 38
     Table 10: Estimation of Cash Flow by Month - Year 2 39
     Table 11: Estimation of Cash Flow by Month - Year 3 39
     7.2.1 Break-even Analysis 40
     Figure 18: Cash Flow by Month (Year 1) 41
     Figure 19: Cash Flow by Month (Year 2) 41
     Figure 20: Cash Flow by Month (Year 3) 41
     7.3 PROJECTED PROFIT AND LOSS 42
     Table 12: Profit and Loss by Year (NT$) 42
     8.0 CONCLUSION 43
     APPENDIX I
參考文獻 None
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
94933011
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094933011
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 謝光哲zh_TW
dc.contributor.author (Authors) Hsieh, Danielen_US
dc.creator (作者) 謝光哲zh_TW
dc.creator (作者) Hsieh, Danielen_US
dc.date (日期) 2008en_US
dc.date.accessioned 14-Sep-2009 09:48:42 (UTC+8)-
dc.date.available 14-Sep-2009 09:48:42 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 09:48:42 (UTC+8)-
dc.identifier (Other Identifiers) G0094933011en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31331-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 94933011zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 互動式英語學習環境zh_TW
dc.description.abstract (摘要) This business plan presents an overview of the Cyber Village that serves as the product diversification strategy coping with technology and consumer’s behavior changes nowadays. The project concerns offering online English learning environment in the Taiwan market. The business plan begins with a brief summary of the project and the company, followed by a detailed description of the product features. The plan then provides a summary of the market analysis and thereby, the entry and growth strategies, along with pricing and sales strategies. The plan concludes with a project team introduction and the financial summary.en_US
dc.description.abstract (摘要) 1.0 EXECUTIVE SUMMARY 1
     1.1 OBJECTIVES 1
     1.2 MISSION 1
     1.3 KEYS TO SUCCESS 2
     2.0 COMPANY SUMMARY 3
     2.1 COMPANY OWNERSHIP 3
     2.2 COMPANY HISTORY 3
     2.3 COMPANY LOCATIONS AND MAJOR FACILITIES 5
     3.0 PRODUCT 6
     3.1 BUSINESS MODEL 6
     Figure 1: Product Outline of Cyber Village 7
     3.2 PRODUCT AND SERVICE DESCRIPTION 7
     3.2.1 User Login 7
     Figure 2: Login Page 7
     3.2.2 Learning Content 8
     Figure 3: Theme Buildings 8
     Figure 4: Pictorial Representation of the Guided Study Flow 10
     3.2.3 Online Game 11
     3.2.4 Virtual Community 12
     Figure 5: Virtual Community 12
     3.3 COMPETITIVE COMPARISON 16
     Table 1: Online English Learning Products in Taiwan 16
     3.4 FUTURE PRODUCTS AND SERVICES 17
     4.0 MARKET ANALYSIS 18
     4.1 TARGET CUSTOMERS 18
     Figure 6: 2008 Broadband Network Usage in Taiwan by Age 18
     4.1.1 Potential Market 19
     Table 2: Population by Education Attainment and Broadband Network Usage 19
     4.1.2 Market Survey Findings 20
     Figure 7: Valid Sample Profile 21
     Figure 8: Feedback to the lessons in theme buildings 21
     Figure 9: Feedback to the Chat Room function 22
     Figure 10 and 11: Feedback on willingness to online learning 22
     4.2 INDUSTRY ANALYSIS 23
     Figure 12: Digital Content Industry Overview 23
     4.2.1 Digital Content Industry Supply Chain 24
     Figure 13: Digital Content Supply Chain 24
     4.2.2 Competitors 25
     Table 3: Installment Payment of TutorABC 26
     5.0 STRATEGY AND IMPLEMENTATION 27
     5.1 STRATEGY 27
     5.1.1 Entry and Growth Strategy 27
     Figure 14: Entry and Growth Strategy 28
     5.1.2 Pricing Strategy 28
     Table 4: 2007 Average Family Income & Expenditure Per Household by Educational Attainment of Household Heads (Abstract) 29
     Figure 15: Feedback on Reasonable Monthly Fee 29
     5.1.3 Sales Strategy 30
     5.2 SWOT ANALYSIS 31
     6.0 PROJECT TEAM 32
     Table 5: Personnel Cost (Year 1) 34
     Table 6: Personnel Cost (Year 2) 34
     Table 7: Personnel Cost (Year 3) 35
     7.0 FINANCIAL PLAN 36
     7.1 REVENUE FORECAST 36
     Table 8: Revenue Forecast by Year 36
     Figure 16: Projection on Number of Subscribers by Month in Year 2 37
     Figure 17: Projection on Number of Subscribers by Month in Year 3 37
     7.2 CASH FLOW PROJECTION 38
     Table 9: Estimation of Cash Flow by Month - Year 1 38
     Table 10: Estimation of Cash Flow by Month - Year 2 39
     Table 11: Estimation of Cash Flow by Month - Year 3 39
     7.2.1 Break-even Analysis 40
     Figure 18: Cash Flow by Month (Year 1) 41
     Figure 19: Cash Flow by Month (Year 2) 41
     Figure 20: Cash Flow by Month (Year 3) 41
     7.3 PROJECTED PROFIT AND LOSS 42
     Table 12: Profit and Loss by Year (NT$) 42
     8.0 CONCLUSION 43
     APPENDIX I		-
dc.description.tableofcontents 1.0 EXECUTIVE SUMMARY 1
     1.1 OBJECTIVES 1
     1.2 MISSION 1
     1.3 KEYS TO SUCCESS 2
     2.0 COMPANY SUMMARY 3
     2.1 COMPANY OWNERSHIP 3
     2.2 COMPANY HISTORY 3
     2.3 COMPANY LOCATIONS AND MAJOR FACILITIES 5
     3.0 PRODUCT 6
     3.1 BUSINESS MODEL 6
     Figure 1: Product Outline of Cyber Village 7
     3.2 PRODUCT AND SERVICE DESCRIPTION 7
     3.2.1 User Login 7
     Figure 2: Login Page 7
     3.2.2 Learning Content 8
     Figure 3: Theme Buildings 8
     Figure 4: Pictorial Representation of the Guided Study Flow 10
     3.2.3 Online Game 11
     3.2.4 Virtual Community 12
     Figure 5: Virtual Community 12
     3.3 COMPETITIVE COMPARISON 16
     Table 1: Online English Learning Products in Taiwan 16
     3.4 FUTURE PRODUCTS AND SERVICES 17
     4.0 MARKET ANALYSIS 18
     4.1 TARGET CUSTOMERS 18
     Figure 6: 2008 Broadband Network Usage in Taiwan by Age 18
     4.1.1 Potential Market 19
     Table 2: Population by Education Attainment and Broadband Network Usage 19
     4.1.2 Market Survey Findings 20
     Figure 7: Valid Sample Profile 21
     Figure 8: Feedback to the lessons in theme buildings 21
     Figure 9: Feedback to the Chat Room function 22
     Figure 10 and 11: Feedback on willingness to online learning 22
     4.2 INDUSTRY ANALYSIS 23
     Figure 12: Digital Content Industry Overview 23
     4.2.1 Digital Content Industry Supply Chain 24
     Figure 13: Digital Content Supply Chain 24
     4.2.2 Competitors 25
     Table 3: Installment Payment of TutorABC 26
     5.0 STRATEGY AND IMPLEMENTATION 27
     5.1 STRATEGY 27
     5.1.1 Entry and Growth Strategy 27
     Figure 14: Entry and Growth Strategy 28
     5.1.2 Pricing Strategy 28
     Table 4: 2007 Average Family Income & Expenditure Per Household by Educational Attainment of Household Heads (Abstract) 29
     Figure 15: Feedback on Reasonable Monthly Fee 29
     5.1.3 Sales Strategy 30
     5.2 SWOT ANALYSIS 31
     6.0 PROJECT TEAM 32
     Table 5: Personnel Cost (Year 1) 34
     Table 6: Personnel Cost (Year 2) 34
     Table 7: Personnel Cost (Year 3) 35
     7.0 FINANCIAL PLAN 36
     7.1 REVENUE FORECAST 36
     Table 8: Revenue Forecast by Year 36
     Figure 16: Projection on Number of Subscribers by Month in Year 2 37
     Figure 17: Projection on Number of Subscribers by Month in Year 3 37
     7.2 CASH FLOW PROJECTION 38
     Table 9: Estimation of Cash Flow by Month - Year 1 38
     Table 10: Estimation of Cash Flow by Month - Year 2 39
     Table 11: Estimation of Cash Flow by Month - Year 3 39
     7.2.1 Break-even Analysis 40
     Figure 18: Cash Flow by Month (Year 1) 41
     Figure 19: Cash Flow by Month (Year 2) 41
     Figure 20: Cash Flow by Month (Year 3) 41
     7.3 PROJECTED PROFIT AND LOSS 42
     Table 12: Profit and Loss by Year (NT$) 42
     8.0 CONCLUSION 43
     APPENDIX I		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094933011en_US
dc.subject (關鍵詞) 營運企劃書zh_TW
dc.title (題名) 營運企劃書：互動式英語學習環境zh_TW
dc.title (題名) Business plan: Cyber village – ENGLISH learning onlineen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Nonezh_TW