| dc.contributor.advisor | 王國樑 | zh_TW |
| dc.contributor.author (Authors) | 張美惠 | zh_TW |
| dc.contributor.author (Authors) | chang , mei-hui | en_US |
| dc.creator (作者) | 張美惠 | zh_TW |
| dc.creator (作者) | chang , mei-hui | en_US |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 14-Sep-2009 12:26:27 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 12:26:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 12:26:27 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0091921042 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31871 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 行政管理碩士學程 | zh_TW |
| dc.description (描述) | 91921042 | zh_TW |
| dc.description (描述) | 91 | zh_TW |
| dc.description.abstract (摘要) | 本研究依據2003年「行政院新聞局廣播電視白皮書」、「公開上市、上櫃資訊觀測網站有線電視系統業者財務報告書」等文獻資料，先以資料包絡分析法評估個別系統業者的技術效率，再應用Tobit截斷迴歸方法，探討影響台灣有線電視系統業者經營效率的因素。 評估結果顯示，造成個別有線電視系統業者經營技術無效率的因素，主要歸咎於浪費資源所造成之無效率，而非因生產規模不適當所造成之無效率，迴歸結果發現，營業收入與技術效率間具正向關係，而頻道數、廣告密集度、經營區面積、集團化及業務集中度對技術效率間具負向關係。 | zh_TW |
| dc.description.abstract (摘要) | Based on the information of 2003 “The Broadcasting television paper of Government Information Office of Executive Yuan” and “Finance Statements of The Cable System Operators of Listed Companies and OTC Listed Companies from Market Observation Post System in Taiwan”, this study first uses DEA to assess technical efficiency of cable system operators, and then applies the Tobit censored regression technique to investigate the determinants of technical efficiency. The efficiency-evaluating result shows that the main factor, which causes inefficient management, is an ineffective use of resource; an improper production scale has less impact on it. The regression result also shows that the revenue has a positive impact on technical efficiency, but the number of channels, Area, the density of advertisement, conglomeration, and business focus has negative impacts on technical efficiency. | en_US |
| dc.description.tableofcontents | 第一章 緒論 第一節 研究背景與動機 1 第二節 研究目的與方法 15 第三節 章節架構 18 第四節 研究流程 19 第二章 文獻回顧 20 第三章 實證模型 27 第一節 技術效率評估模型 27 第二節 Tobit截斷迴歸實證模型 35 第四章 資料說明與實證結果 40 第一節 資料說明 40 第二節 技術效率評估結果. 45 第三節 Tobit截斷迴歸實證結果 48 第五章 結論與建議 52 參考文獻 中文 58 英文 59 網站 .. 63 表 目 次 表1-1 台灣有線電視系統業者各縣市經營區數及家數 2 表1-2 1993-2004年台灣有線播送與電視系統家數統計 4 表1-3 2004年台灣有線電視系統業者各經營區家數 6 表1-4 2004年台灣有線電視系統業者各經營區數及家數統計表 7 表1-5 1999-2003年台灣有線電視訂戶總數 8 表1-6 1999-2003年台灣有線電視普及率 9 表1-7 1999-2003年台灣有線電視普及率統計表 10 表1-8 2004年台灣有線電視（獨立）系統經營者行政區屬性統計表11 表1-9 2004年台灣有線電視（東森集團）系統經營者行政區屬性統計 表 12 表1-10 2004年台灣有線電視（中嘉）系統經營者行政區屬性統計表12 表1-11 2004年台灣有線電視臺灣寬頻(卡萊爾)系統經營者行政區屬性 統計表 13 表1-12 2004年台灣有線電視（太平洋）系統經營者行政區屬性統計表 13 表1-13 2004年台灣有線電視（台灣基礎網路）系統經營者行政區屬性 統計表 14 表2-1 國內有關有線電視效率評估之文獻整理 26 表3-1-1 台灣有線電視系統業者各經營區家數收費上限統計表 28 表3-1-2 台灣有線電視系統業者各經營區家數收費上限統計表（續） 29 表3-2 各種投入、產出組合 34 表3-3 技術效率迴歸模型解釋變數對相依變數的預期影響方向 39 表4-1-1 2003年台灣有線電視系統經營者研究統計表 41 表4-1-2 2003年台灣有線電視系統經營者研究統計表（續） 42 表4-1-3 技術效率評估模型與Tobit截斷迴歸實證模型各變數之基本統 計量 44 表4-2-1 技術效率評估結果彙整 46 表4-2-2 技術效率評估結果之穩定性測試 47 表4-3 Tobit截斷迴歸模型實證結果 51 圖 目 次 圖1-3 有線電視「一區一家」分佈圖 5 圖1-4 研究流程 19 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091921042 | en_US |
| dc.subject (關鍵詞) | 技術效率 | zh_TW |
| dc.subject (關鍵詞) | 規模效率 | zh_TW |
| dc.subject (關鍵詞) | 資料包絡分析法 | zh_TW |
| dc.subject (關鍵詞) | Tobit截斷迴歸方法 | zh_TW |
| dc.subject (關鍵詞) | Technical Efficiency | en_US |
| dc.subject (關鍵詞) | Scale Efficiency | en_US |
| dc.subject (關鍵詞) | Data Envelopment Analysis | en_US |
| dc.subject (關鍵詞) | Tobit Censored Regression Model | en_US |
| dc.title (題名) | 台灣有線電視系統業者經營效率之探討 | zh_TW |
| dc.title (題名) | A Study of Efficiency of Cable System Operators in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
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