| dc.contributor.advisor | 于卓民 | zh_TW |
| dc.contributor.author (Authors) | 畢薇潔 | zh_TW |
| dc.creator (作者) | 畢薇潔 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 17-Sep-2009 18:52:15 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 18:52:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 18:52:15 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0093933032 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33940 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 93933032 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 自立陶宛進口珠寶到台灣 | zh_TW |
| dc.description.tableofcontents | CHAPTER 1: INTRODUCTION 5SECTION 1: RESEARCH BACKGROUND AND MOTIVATIONS 5SECTION 2: RESEARCH QUESTIONS AND OBJECTIVES 6SECTION 3: RESEARCH METHODOLOGY AND LIMITATIONS 8SECTION 4: RESEARCH PROCESS AND BRIEF OVERVIEW OF EACH CHAPTER 10CHAPTER 2: PRODUCT FEATURES AND CHARACTERISTICS OF ITS SUPPLY 12SECTION 1: CLASSIFICATION OF AMBER 13SECTION 2: BALTIC AMBER HISTORY AND LOCATION 15SECTION 3: AMBER MANUFACTURING PROCESS AND UTILIZATION 16SECTION 4: AMBER IN LITHUANIA 19SECTION 5: PRODUCT COMPETITIVENESS TO OTHER GEMS 24CHAPTER 3: CHARACTERISTICS OF THE IMPORT MARKET 25SECTION 1: ECONOMIC SITUATION: INCOME, WORLD POSITIONING 27SECTION 2: POLITICAL AND LEGAL ENVIRONMENT 29SECTION 3: COMPETITIVE ENVIRONMENT 39SECTION 4: LOCAL CUSTOMER DEMAND ANALYSIS 41SECTION 5: AMBER JEWELLERY MARKET IN TAIWAN 46CHAPTER 4: MARKET ENTRY STRATEGY 52SECTION 1: SELECTION OF THE MARKET ENTRY TACTICS 53SECTION 2: MODES OF INTERNATIONAL BUSINESS 56SECTION 3: FINAL DECISION REGARDING MODE OF INTERNATIONAL BUSINESS 64CHAPTER 5: MARKETING CONSIDERATIONS 66SECTION 1: TARGET CUSTOMER SEGMENTS 68SECTION 2: POSITIONING OF THE OFFERING 70SECTION 3: PRICING 74SECTION 4: SETTING PRICE BANDS 81SECTION 5: PROMOTION 82CHAPTER 6: CONCLUSIONS 84SECTION 1: SUMMARY POINTS 85SECTION 2: RECOMMENDATIONS TO FIRMS 87SECTION 3: SUGGESTIONS FOR FUTURE RESEARCH 88APPENDIXES 90APPENDIX 1.1: RESEARCH QUESTIONNAIRE. 90APPENDIX 2.2: LITHUANIAN EXPORTS AND IMPORTS BY CN SECTION IN 2006. 92APPENDIX 3.1: GROSS DOMESTIC PRODUCT BY KIND OF ACTIVITY IN 1981AND 2005. 93APPENDIX 3.2: AVERAGE PRIMARY INCOME PER EMPLOYED PERSON BY OCCUPATION 94APPENDIX 3.3: NUMBER OF INCOME RECIPIENTS (PERSON), PERCENTAGES OF INCOME RECIPIENTS BY AGE AND BY SEX (%) IN 2001－2005. 94APPENDIX 3.4: DISPOSAL INCOME, CONSUMPTION AND SAVING IN 2001 – 2005, ANNUAL RATE OF CHANGE (%). 95APPENDIX 3.5: TAIWAN IMPORT PROHIBITIONS 95APPENDIX 3.6: THE TARIFF RATE FOR OTHER PRECIOUS STONES (OTHER THAN DIAMONDS) AND SEMI-PRECIOUS STONES, OTHERWISE WORKED. 96APPENDIX 3.7: TAIWAN’S MARKET FOR FINE JEWELLERY (UNIT: U.S.-DOLLAR/MILLION) 96APPENDIX 4.1: COMPARISON OF SUBSIDIARY AND BRANCH. 97APPENDIX 4.2: PROCEDURES, DOCUMENTS REQUIRED AND TIMEFRAME FOR COMPANY AND BRANCH REGISTRATION. 98REFERENCES 102BOOKS AND ARTICLES 102LEGAL DOCUMENTS 103WEBSITES 103ACKNOWLEDGEMENTS 105 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093933032 | en_US |
| dc.subject (關鍵詞) | 立陶宛 | zh_TW |
| dc.title (題名) | 自立陶宛進口珠寶到台灣：進入及經營策略 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Books and Articles | zh_TW |
| dc.relation.reference (參考文獻) | 1. Aaker, David., Strategic Market Management, Seventh Edition, NY: John Wiley & Sons, Inc., 2005. | zh_TW |
| dc.relation.reference (參考文獻) | 2. Grant, Robert M., Contemporary Strategy Analysis, Fifth Edition, UK, Padstow, Cornwall: Blackwell Publishing, 2005. | zh_TW |
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| dc.relation.reference (參考文獻) | 4. Ho, J., “Taiwan losing ground to South Korea, analysts say”, Taipei Times, April 7, 2006. | zh_TW |
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| dc.relation.reference (參考文獻) | 6. Porter, M., Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press, 1980. | zh_TW |
| dc.relation.reference (參考文獻) | 7. Saldukiene, Birute., “Amber” in Simas Suziedelis, ed., Encyclopedia Lituanica, Vol. 1, Boston, MA: Juozas Kapocius, 1970, pp. 85-87. | zh_TW |
| dc.relation.reference (參考文獻) | 8. Reuvid, J. and Yong, L. Doing Business with China. China: Kogan Page in association with China’s Ministry of Foreign Trade and Economic Cooperation, 1998. | zh_TW |
| dc.relation.reference (參考文獻) | 9. Zi, Kwan, “Precious Island Aglow with Semiprecious Stones”, Taiwan Journal, Vol. XXIV, No. 24, June 22, 2007. | zh_TW |
| dc.relation.reference (參考文獻) | | zh_TW |
| dc.relation.reference (參考文獻) | Legal Documents | zh_TW |
| dc.relation.reference (參考文獻) | 1. Commodity Tax Act. Ministry of Finance, R. O. C., November 22, 2007. | zh_TW |
| dc.relation.reference (參考文獻) | 2. Customs Law. Ministry of Finance, R. O. C., May 5, 2004. | zh_TW |
| dc.relation.reference (參考文獻) | 3. Income Tax Act. Ministry of Finance, R. O. C., February 6, 2007. | zh_TW |
| dc.relation.reference (參考文獻) | 4. Standards for Identifying Small and Medium-sized Enterprises. Ministry of Economic Affairs, November 25, 1991. | zh_TW |
| dc.relation.reference (參考文獻) | 5. Statute for Investment by Foreign Nationals. Investment Commission, Ministry of Economic Affairs, amended on November 17, 1997. | zh_TW |
| dc.relation.reference (參考文獻) | 6. Tax Treatment of Foreign Investment. Ministry of Finance, R. O. C., August 1, 2004. | zh_TW |
| dc.relation.reference (參考文獻) | 7. Value-added and Non-value-added Business Tax Act, Ministry of Finance, R. O. C., May 28, 2007. | zh_TW |
| dc.relation.reference (參考文獻) | Websites | zh_TW |
| dc.relation.reference (參考文獻) | 1. The official website of Mirror International Jewellery Store: http://www.alphamoon.com.tw | zh_TW |
| dc.relation.reference (參考文獻) | 2. The official website of International Amber Association: http://amber.org.pl/en | zh_TW |
| dc.relation.reference (參考文獻) | 3. Carol Hand & Craft Co., Ltd.: www.carolamber.com.cn | zh_TW |
| dc.relation.reference (參考文獻) | 4. The official website of Ministry of Taiwan, R. O. C.: http://www.dot.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 5. The official website of Taiwan Statistics Bureau: http://eng.stat.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 6. The official website of Directorate General of Customs, Ministry of Finance, R. O. C.: http://eweb.customs.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 7. The official website of FedEx, International Resource Centre, Taiwan Country Profile: http://www.fedex.com/us/international/irc/profiles/irc_tw_profile.html?gtmcc=us | zh_TW |
| dc.relation.reference (參考文獻) | 8. The official website of Federal Reserve Bank of San Francisco: http://www.frbsf.org/education/activities/drecon/answerxml.cfm?selectedurl=/2005/0507.html | zh_TW |
| dc.relation.reference (參考文獻) | 9. The official website of International Colored Gemstone Association, information about amber: http://www.gemstone.org/gem-by-gem/english/amber.html | zh_TW |
| dc.relation.reference (參考文獻) | 10. Government Information Office, Republic of China: http://www.gio.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 11. Goldmajor Group, Britain’s leading jewellery supplier: http://www.goldmajor.com | zh_TW |
| dc.relation.reference (參考文獻) | 12. The website about Types of Amber, Copal and Resin: http://www.gplatt.demon.co.uk/typesof.htm | zh_TW |
| dc.relation.reference (參考文獻) | 13. Ravfehr ApS – House of Amber, Danish amber producer: http://www.houseofamber.com | zh_TW |
| dc.relation.reference (參考文獻) | 14. The Department of Investment Services (DOIS), the Ministry of Economic Affairs (MOEA): http://investintaiwan.nat.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 15. The official website of Japan Commercial Arbitration Association http://www.jcaa.or.jp/e/carnet-e/what.html | zh_TW |
| dc.relation.reference (參考文獻) | 16. The website about how some products are made, including amber: http://www.madehow.com/Volume-7/Amber.html | zh_TW |
| dc.relation.reference (參考文獻) | 17. Internet Center for Management and Business Administration, Inc.: http://www.quickmba.com/strategy/generic.shtml | zh_TW |
| dc.relation.reference (參考文獻) | 18. Official website of the Department of Statistics to the Government of Lithuania: http://www.stat.gov.lt/en | zh_TW |
| dc.relation.reference (參考文獻) | 19. Tutor2u, Online Learning Resource: http://www.tutor2u.net/business/presentations/marketing/productpositioning/default.html | zh_TW |
| dc.relation.reference (參考文獻) | 20. Official website of World Economic Forum: http://www.weforum.org/en/index.htm | zh_TW |
| dc.relation.reference (參考文獻) | 21. Wikipedia, Online Encyclopedia: http://en.wikipedia.org | zh_TW |
| dc.relation.reference (參考文獻) | 22. Western Illinois Entrepreneurship Center: http://www.wiuec.org/workshops/culture/econ_taiwan.htm | zh_TW |
| dc.relation.reference (參考文獻) | 23. Lexical database of English: wordnet.princeton.edu/perl/webwn | zh_TW |
| dc.relation.reference (參考文獻) | Acknowledgements | zh_TW |
| dc.relation.reference (參考文獻) | 1. Ms. Joyce Chang (張秀選), the owner of Laluna Shop | zh_TW |
| dc.relation.reference (參考文獻) | 2. Mr. Alex Lee (李東翔), the shop manager of Amberhouse, The Mall, Far Easten Hotel | zh_TW |
| dc.relation.reference (參考文獻) | 3. Mr. Kazimieras Mizgiris is the owner of the amber museum galleries in Vilnius and Nida; very well known Lithuanian amber expert, Member of World Amber Council, member of International Amber Association, honour member of Association "Work with Amber" in Hamburg University. | zh_TW |
| dc.relation.reference (參考文獻) | 4. The consultants of the Mirror Shop in Taipei 101. | zh_TW |
