| dc.contributor.advisor | 王儷玲 | zh_TW |
| dc.contributor.author (Authors) | 李文斌 | zh_TW |
| dc.creator (作者) | 李文斌 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 2009-09-18 | - |
| dc.date.available | 2009-09-18 | - |
| dc.date.issued (上傳時間) | 2009-09-18 | - |
| dc.identifier (Other Identifiers) | G0093932818 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/34134 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 風險管理與保險研究所 | zh_TW |
| dc.description (描述) | 93932818 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 國內保險經營，行銷通路長久以來均以業務人員直銷通路及經代通路為首要業務來源，近年來新興保險業務通路崛起，最被看好的為電話行銷通路、網路通路及銀行行銷通路，其中影響最鉅者即是銀行行銷通路。 本研究乃針對銀行通路行銷傷害保險之效益與職業團體通路、直接業務通路、經代通路、電話行銷通路、網路通路與客服中心八種通路比較，對於保險公司保費收入與理賠支出面的影響。研究結果顯示(一) 銀行通路損失率顯著低於直接業務通路的損失率，是保險公司可以加強銀行通路業務(二) 電話行銷通路及網路通路在損失率比銀行通路顯著較低，為值得注意之新興通路(三) 電話行銷通路及網路通路在保險費比銀行通路顯著較低，可見傷害保險業務在通路尚有極大發展空間(四) 職業團體通路、直接業務通路與經代通路之損失率相對偏高，個案公司應積極改善此通路績效 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究動機與目的 1第二節 研究範圍與限制 6第三節 研究流程與架構 7第二章 理論與文獻探討 8第一節 銀行與保險合作模式 8第二節 通路結構 11第三節 通路結構之前因 13第三章 多重通路及通路網絡整合性之發展 20第一節 多重通路策略之個案分析 20第二節 通路網絡整合性分析架構 24第三節 通路網絡績效評估 26第四章 個案公司實證分析 28第一節 實證資料來源 28第二節 檢定方法 32第三節 各通路經營績效檢定分析 33第五章 結論與建議 37第一節 結論 37第二節 建議 40中文部份 42英文部份 43 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093932818 | en_US |
| dc.subject (關鍵詞) | 傷害保險 | zh_TW |
| dc.subject (關鍵詞) | 銀行保險通路 | zh_TW |
| dc.subject (關鍵詞) | 行銷通路 | zh_TW |
| dc.title (題名) | 銷售通路對傷害保險損失率之影響分析 | zh_TW |
| dc.type (資料類型) | thesis | en |
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