學術產出-Theses

題名 中華職棒球員表現、球團收益與薪資決定因素之探討
作者 江澤明
Chiang, Tse-Ming
貢獻者 林祖嘉
江澤明
Chiang, Tse-Ming
關鍵詞 中華職棒
球員薪資與表現
球團收益
自由球員制度
超額給付與過低給付
超級明星現象
日期 2005
上傳時間 18-Sep-2009 15:57:58 (UTC+8)
摘要 本研究旨在運用經濟的觀點與計量的方法來探討中華職棒球員的表現與薪資間的關係。究竟中華職棒勞動市場中,對於球員是存在超額給付(overpayment)?還是過低給付(underpayment)?我們將運動產業勞動市場之三大決定要素結合在一起:球團收益、球員表現與球員薪資,並蒐集中華職棒1997~2005年間相關的資料,以此探討球員薪資之決定。

本文首先對台灣的職棒運動作一鳥瞰式的歷史回顧,並將中華職棒球員薪資、年資的基本統計量提出與日本職棒做一比較。接著以Scully(1974)、MacDonald and Reynolds(1994)和Krautmann(1998)所提出的薪資估計方法,將球團收益、球員表現和薪資決定變數結合在一起,估計出中華職棒球員的邊際報酬貢獻(marginal revenue product),以此進行球員薪資的檢視。合理的情形下,球員邊際報酬貢獻應該等於球員薪資。本研究並將中華職棒的球員群組分為本土球員與洋將部分,觀察是否因為勞動市場條件的不同,而使兩群組球員薪資與表現間的關連性存在異同。在本土球員中,我們進一步以美國大聯盟的年資分類方式,將球員分為新人(apprentice)、中堅球員(journeymen)與老將(experienced players)三大群組,以觀察同樣的薪資決定變數在不同年資間造成的影響是否有異。我們並檢視年薪超過240萬的球員,其技術是否存在規模報酬遞增的情況,若存在,則中華職棒與國外成熟的職業運動一樣都存在所謂的「超級明星現象」。

實證結果發現,整體而言,中華職棒聯盟當中存在超額給付(overpayment),而洋將因為勞動市場條件較為接近完全競爭市場,因此表現更能反映到薪資的改變上。超額給付的存在應是由於中華職棒的賽程密集度不足,且缺乏二軍與完善的球員交易制度。另外,由於球團經營與行銷手法上仍未臻成熟,中華職棒球員尚未存在「超級明星現象」。我們並以在1997~2005間250位至少完成六個球季的選手,以這些球員的薪資檢視是否存在明顯結構性的轉變,以作為將來制訂自由球員年限的參考。實證結果發現這樣的年限並不存在,我們因此推論,中華職棒應要加強基本面的基礎與改善球員交易制度,當這些基礎獲得良好的改善後,自由球員制度就會是一個水到渠成的結果。
In this thesis we mainly discuss the relationship between players’ performance and their salaries in the CPBL (Chinese Professional Baseball League) through the point of economics view. Are the players overpaid or underpaid? Are the whole environ
-ment in the CPBL mature enough to adopt the FA (Free-Agent) system? To analyze these issues, we combine three main factor of determinants in the field of sports economics together, which are team revenue, players’ performance, and players’ salaries, and use the skills in econometrics with data from 1997~2005, we illustrate an overview of these issues.

First of all we make a brief description of the history of CPBL, and we also present some comparison of basic statistics between CPBL and NPB (Nippon Professional Baseball) players. In the following section we introduce the most popular model in the similar research, such as Scully’s model (1974) and the salary determination equation
(MacDonald and Reynolds, 1994). Following the methodology of these research, we divide players in the CPBL into some different groups by players’ experience and nationalities. With the ZSUR (Zellner’s Seemingly Uncorrelated Regresion) model, and traditional OLS (Ordinary Least Square) regressions, we could have some empirical results which imply that players are actually overpaid. However, players are overpaid due to the degree of tension and intensiveness are neither sufficient in the CPBL rather than their skills are amateurish. We also find that unlike the English Soccer, MLB, and NBA, there does not exist superstar phenomena in the CPBL. Moreover, the conditions of environment in the CPBL are not mature enough for CPBL to apply the FA system: It would be very possible for the CPBL to face the same dilemma which the NPB are facing now if we prematurely implement the FA system.
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林伯修(2004),「美日台職棒屬地經營權之跨比較分析」,國立師範大學運動休閒管理研究所博士論文。
莊濱綺(1999),「我國職棒球員薪資與表現關係之研究」,國立體育學院體育研究所碩士論文。
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陳穎毅(2005),「企業贊助運動比賽與企業績效之關聯性分析:以中華職棒為例」,私立中原大學企業管理研究所碩士論文。
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Fizel, John L.(1997), “Free Agency and Competitive Balance.” Stee-Rike Four! What Is Wrong With the Business of Baseball? London: Praeger Publishers, pp.62~72.
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Hall, Stephen, Szymansky, Stefan, and Zimbalist, A.(2002), “Testing Causality Between Team Performance and Payroll: The Case of Major League and English Soccer.” Journal of Sports Economics, Vol. 3, No. 2, pp.149~168.
Hill, James R.(1997), “Will Rising Salaries Destroy Baseball?” Stee-Rike Four! What Is Wrong With the Business of Baseball? London: Praeger Publishers, pp.55~61.
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Krautmann, Anthony C.(2006), “ Market Size and the Demand for Talent in Major League Baseball.” Forthcoming in Applied Economics.
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Krautmann, Anthony C., and Oppenheimer, M.(2002), “Contract Length and the Return to Performance in Major League Baseball.” Journal of Sports Economics, Vol. 3, No. 1, pp.6~17.
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描述 碩士
國立政治大學
經濟研究所
93258031
94
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093258031
資料類型 thesis
dc.contributor.advisor 林祖嘉zh_TW
dc.contributor.author (Authors) 江澤明zh_TW
dc.contributor.author (Authors) Chiang, Tse-Mingen_US
dc.creator (作者) 江澤明zh_TW
dc.creator (作者) Chiang, Tse-Mingen_US
dc.date (日期) 2005en_US
dc.date.accessioned 18-Sep-2009 15:57:58 (UTC+8)-
dc.date.available 18-Sep-2009 15:57:58 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 15:57:58 (UTC+8)-
dc.identifier (Other Identifiers) G0093258031en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35765-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經濟研究所zh_TW
dc.description (描述) 93258031zh_TW
dc.description (描述) 94zh_TW
dc.description.abstract (摘要) 本研究旨在運用經濟的觀點與計量的方法來探討中華職棒球員的表現與薪資間的關係。究竟中華職棒勞動市場中,對於球員是存在超額給付(overpayment)?還是過低給付(underpayment)?我們將運動產業勞動市場之三大決定要素結合在一起:球團收益、球員表現與球員薪資,並蒐集中華職棒1997~2005年間相關的資料,以此探討球員薪資之決定。

本文首先對台灣的職棒運動作一鳥瞰式的歷史回顧,並將中華職棒球員薪資、年資的基本統計量提出與日本職棒做一比較。接著以Scully(1974)、MacDonald and Reynolds(1994)和Krautmann(1998)所提出的薪資估計方法,將球團收益、球員表現和薪資決定變數結合在一起,估計出中華職棒球員的邊際報酬貢獻(marginal revenue product),以此進行球員薪資的檢視。合理的情形下,球員邊際報酬貢獻應該等於球員薪資。本研究並將中華職棒的球員群組分為本土球員與洋將部分,觀察是否因為勞動市場條件的不同,而使兩群組球員薪資與表現間的關連性存在異同。在本土球員中,我們進一步以美國大聯盟的年資分類方式,將球員分為新人(apprentice)、中堅球員(journeymen)與老將(experienced players)三大群組,以觀察同樣的薪資決定變數在不同年資間造成的影響是否有異。我們並檢視年薪超過240萬的球員,其技術是否存在規模報酬遞增的情況,若存在,則中華職棒與國外成熟的職業運動一樣都存在所謂的「超級明星現象」。

實證結果發現,整體而言,中華職棒聯盟當中存在超額給付(overpayment),而洋將因為勞動市場條件較為接近完全競爭市場,因此表現更能反映到薪資的改變上。超額給付的存在應是由於中華職棒的賽程密集度不足,且缺乏二軍與完善的球員交易制度。另外,由於球團經營與行銷手法上仍未臻成熟,中華職棒球員尚未存在「超級明星現象」。我們並以在1997~2005間250位至少完成六個球季的選手,以這些球員的薪資檢視是否存在明顯結構性的轉變,以作為將來制訂自由球員年限的參考。實證結果發現這樣的年限並不存在,我們因此推論,中華職棒應要加強基本面的基礎與改善球員交易制度,當這些基礎獲得良好的改善後,自由球員制度就會是一個水到渠成的結果。
zh_TW
dc.description.abstract (摘要) In this thesis we mainly discuss the relationship between players’ performance and their salaries in the CPBL (Chinese Professional Baseball League) through the point of economics view. Are the players overpaid or underpaid? Are the whole environ
-ment in the CPBL mature enough to adopt the FA (Free-Agent) system? To analyze these issues, we combine three main factor of determinants in the field of sports economics together, which are team revenue, players’ performance, and players’ salaries, and use the skills in econometrics with data from 1997~2005, we illustrate an overview of these issues.

First of all we make a brief description of the history of CPBL, and we also present some comparison of basic statistics between CPBL and NPB (Nippon Professional Baseball) players. In the following section we introduce the most popular model in the similar research, such as Scully’s model (1974) and the salary determination equation
(MacDonald and Reynolds, 1994). Following the methodology of these research, we divide players in the CPBL into some different groups by players’ experience and nationalities. With the ZSUR (Zellner’s Seemingly Uncorrelated Regresion) model, and traditional OLS (Ordinary Least Square) regressions, we could have some empirical results which imply that players are actually overpaid. However, players are overpaid due to the degree of tension and intensiveness are neither sufficient in the CPBL rather than their skills are amateurish. We also find that unlike the English Soccer, MLB, and NBA, there does not exist superstar phenomena in the CPBL. Moreover, the conditions of environment in the CPBL are not mature enough for CPBL to apply the FA system: It would be very possible for the CPBL to face the same dilemma which the NPB are facing now if we prematurely implement the FA system.
en_US
dc.description.tableofcontents 第一章 緒論 1
1.1節 楔子—一段屬於棒球的回憶 1
1.2節 研究動機與目的 7
1.3節 研究方法與本文架構 8

第二章 文獻回顧與理論模型設定 10
2.1節 國外文獻 10
2.2節 國內文獻 22

第三章 中華職棒球員薪資分析之計量模型設定 24
3.1節 球隊勝率與球團收益之SUR聯立模型 24
3.2節 薪資決定方程式 26
3.3節 Krautmann價值估計方程式 28

第四章 中華職棒球員薪資之計量實證結果與分析 31
4.1節 資料來源與內容說明 31
4.2節 球隊表現與球團收益之聯立SUR估計 38
4.3節 本土球員之薪資決定方程式估計結果 40
4.4節 洋將之薪資決定方程式估計結果 51
4.5節 「超級明星現象」 56
4.6節 勞動供給彈性與自由球員制度之探討 57

第五章 結論與建議 64

參考文獻 68

附錄 勝利貢獻指數(Win Shares) A-1
圖表目錄

表次
表1.1 台日職棒球員薪資狀況比較,最大值與最小值 4
表1.2 台日職棒球員薪資狀況比較,野手部分 5
表1.3 台日職棒球員薪資狀況比較,投手部分 5
表2.1 美國競爭均衡於自由球員制度實行前後之改變 14
表4.1 中華職棒球團收益與球隊表現基本統計量 32
表4.2 中華職棒球團收益毛額之基本統計量,1997~2005 32
表4.3 (續)中華職棒球團收益毛額之基本統計量,1997~2005 32
表4.4 中華職棒主場平均觀眾人數之平均數與標準差,1997~2005 33
表4.5 (續)中華職棒主場平均觀眾人數之平均數與標準差,1997~2005 33
表4.6 中華職棒球員薪資基本統計量,1997~2005 35
表4.7 中華職棒球員年資基本統計量,1997~2005 35
表4.8 中華職棒歷年本土球員平均薪資之平均數與標準差,1997~2005 35
表4.9 (續)中華職棒歷年本土球員平均薪資之平均數與標準差,1997~2005 35
表4.10 中華職棒歷年本土球員年資之平均數與標準差,1997~2005 36
表4.11 (續)中華職棒歷年本土球員年資之平均數與標準差,1997~2005 36
表4.12 球團收益—球員表現SUR聯立方程組估計結果 39
表4.13 全本土球員的薪資決定方程式估計結果,1997~2005 41
表4.14 全本土球員薪資結構轉變的周檢定結果,1997~2005 42
表4.15 全本土球員的薪資決定方程式估計結果,1997~2005(轉折點=2003) 42
表4.16 中華職棒大聯盟2005年六球團一軍之超額給付額 44
表4.17 全本土球員的薪資方程式估計結果:依投打分組(去除離群值) 45
表4.18 打者薪資決定方程式估計結果:以年資分組 47
表4.19 投手薪資決定方程式估計結果:以年資分組 47
表4.20 投手薪資決定方程式估計結果,老將,1997~2005 49
表4.21 整體洋將的薪資決定方程式估計結果,1997~2005(分水嶺=2000) 52
表4.22 全洋將薪資結構轉變的周檢定結果,1997~2005 52
表4.23 整體洋將的薪資決定方程式估計結果,1997~2005(轉折點=2002) 53
表4.24 整體洋將的薪資方程式估計結果—依投打分組,1997~2005 55
表4.25「超級明星現象」,1997~2005 56
表4.27 價值估計式,第一階段,1997~2005 58
表4.28 全本土球員價值估計式迴歸結果,1997~2005 59
表4.29 勞動供給彈性—台美之比較 60
表4.30 薪資結構轉變迴歸估計結果,1997~2005 61
表4.31 日本職棒(NPB)自由球員制度概況,1997~2005 63


圖次
圖4.1 中華職棒歷年球團收益走勢,1997~2005 33
圖4.2 中華職棒歷年主場平均觀眾人數走勢,1997~2005 34
圖4.3 中華職棒歷年本土球員平均薪資走勢,1997~2005 36
圖4.4 中華職棒歷年本土球員平均年資走勢,1997~2006 37
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093258031en_US
dc.subject (關鍵詞) 中華職棒zh_TW
dc.subject (關鍵詞) 球員薪資與表現zh_TW
dc.subject (關鍵詞) 球團收益zh_TW
dc.subject (關鍵詞) 自由球員制度zh_TW
dc.subject (關鍵詞) 超額給付與過低給付zh_TW
dc.subject (關鍵詞) 超級明星現象zh_TW
dc.title (題名) 中華職棒球員表現、球團收益與薪資決定因素之探討zh_TW
dc.type (資料類型) thesisen
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