dc.contributor.advisor | 溫肇東 | zh_TW |
dc.contributor.advisor | Wen , Zhao-Dong | en_US |
dc.contributor.author (Authors) | 陳柔延 | zh_TW |
dc.contributor.author (Authors) | Chandra Tjin, Eriny | en_US |
dc.creator (作者) | 陳柔延 | zh_TW |
dc.creator (作者) | Chandra Tjin, Eriny | en_US |
dc.date (日期) | 2004 | en_US |
dc.date.accessioned | 18-Sep-2009 19:05:40 (UTC+8) | - |
dc.date.available | 18-Sep-2009 19:05:40 (UTC+8) | - |
dc.date.issued (上傳時間) | 18-Sep-2009 19:05:40 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0903590371 | en_US |
dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36649 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 科技管理研究所 | zh_TW |
dc.description (描述) | 90359037 | zh_TW |
dc.description (描述) | 93 | zh_TW |
dc.description.abstract (摘要) | Abstract The impact of technology has been rapidly changing the economy and environment in these past two decades. Both manufacturing and service companies which intend to maintain the viability of their organizations have to adapt in such an environment. For a long time, services have been perceived as being technologically backward and to take little initiative with respect to innovate. In general services were presumed to be laggards in adopting new technology, and to be largely passive adopter of major innovations; however, it was recognized that there are some exceptionally dynamic services – such as telecommunications. Service sector firms play important roles in innovation, not the least in the creative use and diffusion of technologies; but also serve as important sources and agents for the transfer of technological and organizational knowledge to all sectors. In innovation, knowledge plays a big role in gaining competitive advantage. There is a more fundamental need to understand how organizations create new knowledge in order to produce new products or services. Hence, the need – organizational knowledge – is growing in this turbulent economy of accelerated technological change. To create knowledge in an organization usually lies in an individual’s knowledge. This is called as tacit knowledge and is a significant point to innovate. Nonaka and Takeuchi (1995) had pointed out that an individual knowledge gets articulated and amplified into and throughout the organization. Moreover, there is a one way to bring about continuous innovation is to look outside and into the future, anticipating changes in the market, technology, competition, or product. The service sectors have been innovating gradually in Indonesia and Taiwan, particular in telecommunications after liberalized. In 2002, the Indonesia’s economy grew 3.66 percent from the previous year which the highest growth occurring in the transportation and communication sectors by 7.83 percent. In addition, the telecoms sector in Taiwan will contribute 63.1 billion new Taiwan dollars (1.9 billion US dollars) to Taiwan’s GDP annually over the next five years when the telecommunication market is fully liberalized. In this study will discuss about the innovation of cellular telecommunication services in Indonesia and Taiwan. By analyzing the service innovation process in MMS and Video Streaming from Indosat and Chunghwa, to figure out: 1. Where the new innovation concept comes from; 2. How they define theirs customer interface; and 3. How they develop theirs employees’ skills to deliver service. We also examine the linking between the company background and innovation. This could be their establishment time, objectives, macro economy point of view, and so on. It might be crucial points to encourage them to innovate. Key Words: service innovation, telecommunications service, innovation process | zh_TW |
dc.description.abstract (摘要) | The impact of technology has been rapidly changing the economy and environment in these past two decades. Both manufacturing and service companies which intend to maintain the viability of their organizations have to adapt in such an environment. For a long time, services have been perceived as being technologically backward and to take little initiative with respect to innovate. In general services were presumed to be laggards in adopting new technology, and to be largely passive adopter of major innovations; however, it was recognized that there are some exceptionally dynamic services – such as telecommunications. Service sector firms play important roles in innovation, not the least in the creative use and diffusion of technologies; but also serve as important sources and agents for the transfer of technological and organizational knowledge to all sectors. In innovation, knowledge plays a big role in gaining competitive advantage. There is a more fundamental need to understand how organizations create new knowledge in order to produce new products or services. Hence, the need – organizational knowledge – is growing in this turbulent economy of accelerated technological change. To create knowledge in an organization usually lies in an individual’s knowledge. This is called as tacit knowledge and is a significant point to innovate. Nonaka and Takeuchi (1995) had pointed out that an individual knowledge gets articulated and amplified into and throughout the organization. Moreover, there is a one way to bring about continuous innovation is to look outside and into the future, anticipating changes in the market, technology, competition, or product. The service sectors have been innovating gradually in Indonesia and Taiwan, particular in telecommunications after liberalized. In 2002, the Indonesia’s economy grew 3.66 percent from the previous year which the highest growth occurring in the transportation and communication sectors by 7.83 percent. In addition, the telecoms sector in Taiwan will contribute 63.1 billion new Taiwan dollars (1.9 billion US dollars) to Taiwan’s GDP annually over the next five years when the telecommunication market is fully liberalized. In this study will discuss about the innovation of cellular telecommunication services in Indonesia and Taiwan. By analyzing the service innovation process in MMS and Video Streaming from Indosat and Chunghwa, to figure out: 1. Where the new innovation concept comes from; 2. How they define theirs customer interface; and 3. How they develop theirs employees’ skills to deliver service. We also examine the linking between the company background and innovation. This could be their establishment time, objectives, macro economy point of view, and so on. It might be crucial points to encourage them to innovate. Key Words: service innovation, telecommunications service, innovation process | en_US |
dc.description.tableofcontents | Chapter 1 Introduction . . . . . . . . . . 1 1.1 Research Motivation . . . . . . . . . 1 1.2 Research Objectives . . . . . . . . . 3 1.3 Research Flow . . . . . . . . . . 3 Chapter 2 Literature Review . . . . . . . . . 4 2.1 Service Innovation . . . . . . . . . . 4 2.1.1 Definition of service innovation . . . . . . 4 2.1.2 New service development process . . . . . 5 2.1.3 Service characteristics . . . . . . . 8 2.1.4 Sources of information for innovation . . . . . 10 2.2 Knowledge Management . . . . . . . . 13 2.2.1 Definition and types of knowledge . . . . . 13 2.2.2 What is knowledge management? . . . . . 14 2.2.3 Components of knowledge management . . . . 15 2.2.4 Process and value chain of knowledge management . 16 2.3 Analytic framework for services innovation . . . . . 22 Chapter 3 Research Methodology . . . . . . . . 27 3.1 Research Framework . . . . . . . . . 27 3.2 Research Variables . . . . . . . . . . 29 3.3 Research Design . . . . . . . . . . 30 3.3.1 Research Method . . . . . . . . . 30 3.3.2 Research Object . . . . . . . . . 30 3.4 Interviewed List . . . . . . . . . . 30 3.5 Research Limitations . . . . . . . . . 31 Chapter 4 Case Studies of New Services in Telecommunications . . 32 4.1 Telecommunications in Indonesia and Taiwan . . . . 32 4.2 Company Introduction . . . . . . . . . 41 4.2.1 PT Indosat Tbk . . . . . . . . . 41 4.2.2 Chunghwa Telecom Co., Ltd . . . . . . 45 4.3 Case Study – MMS and Video Streaming Services . . . 48 4.3.1 MMS (Multimedia Messaging Service) . . . . 48 4.3.2 Video Streaming . . . . . . . . . 50 4.4 The service innovation process in MMS and Video Streaming by Indosat . . . . . . . . . . . 51 4.5 The service innovation process MMS and Video Streaming by Chunghwa . . . . . . . . . . . 57 Chapter 5 Research Findings and Discussion . . . . . 64 5.1 The development of cellular telecommunication services. . . 64 5.2 Where does the new innovation concept come from . . . 67 How do they develop theirs employees’ skills? , and . . . 67 How do they define new customer interface . . . . 67 5.3 Linking the firms’ background and service innovation . . . 70 5.4 Summary . . . . . . . . . . . 72 Chapter 6 Conclusions and Suggestions . . . . . . 73 6.1 Conclusions . . . . . . . . . . . 73 6.2 Suggestions . . . . . . . . . . . 74 References . . . . . . . . . . . . . 76 Appendix . . . . . . . . . . . . . . 80 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0903590371 | en_US |
dc.subject (關鍵詞) | service innovation | en_US |
dc.subject (關鍵詞) | telecommunications service | en_US |
dc.subject (關鍵詞) | innovation process | en_US |
dc.title (題名) | Telecom`s Services Innovation in CHT and Indosat | zh_TW |
dc.title.alternative (其他題名) | 電信公司的服務創新 : 以中華電信和 Indosat 為例 | - |
dc.type (資料類型) | thesis | en |
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