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題名 加州乾洗公司宅配洗衣服務商業企劃
Business plan for California dry-cleaning (caldry) mailing logistic service (MLS) in Taiwan
作者 謝章瑞
Shieh, Ray
貢獻者 吳文傑
Wu, Jack
謝章瑞
Shieh, Ray
關鍵詞 商業企劃
日期 2008
上傳時間 18-Sep-2009 20:27:37 (UTC+8)
摘要 加州乾洗公司宅配洗衣服務商業企劃
Abstract

Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan
By
Ray Shieh

The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry`s plan to offer our laundry services to Greater Taipei.
參考文獻 None
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
93933018
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093933018
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 謝章瑞zh_TW
dc.contributor.author (Authors) Shieh, Rayen_US
dc.creator (作者) 謝章瑞zh_TW
dc.creator (作者) Shieh, Rayen_US
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 20:27:37 (UTC+8)-
dc.date.available 18-Sep-2009 20:27:37 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:27:37 (UTC+8)-
dc.identifier (Other Identifiers) G0093933018en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37010-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 93933018zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 加州乾洗公司宅配洗衣服務商業企劃zh_TW
dc.description.abstract (摘要) Abstract

Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan
By
Ray Shieh

The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry`s plan to offer our laundry services to Greater Taipei.		en_US
dc.description.tableofcontents Table of Contents
I. Executive Summary………………………………………………………………………9
1.1 Company Vision……………………………………………………………………9
1.2 Company Summary……………………………………………………………..…9
1.3 Service Summary …………………………………………………….……………9
1.4 Market Summary………………………..………………………………...………10
1.5 Competitive Advantage ………………………………………………...…………10
1.5.1 Efficient & Green ………………………………………...………………..10
1.5.2 High Quality Cleaning ………………………………...…………………..10
1.5.3 Excellent Customer Service ………………………………..……………...11
1.6 Projected Financial Summary……………………………………….……………11

II. Industry Summary………………………………………………………………………12
2.1 Laundry business…………………..………………………………………………12
2.2 Transition of service type……………………………………………….…………12
2.3 Market capacity……………………………………………………………………13
2.3.1 Market in Taiwan…………………………………………………………..13
2.3.2 Market in Taipei……………………………………………………………13
2.3.3 Ratio of chain / non-chain stores………………………………………….15
2.3.4 Major market participants………………………………………………...……15
2.5 Service provider participants……………………………………………………..17

III. Company Summary…………………………………………………………………….18
3.1 Company History ……………………………………………………….………18
3.2 Management Profile……………………………………………………….………18
3.3 Milestone…………………………………………………………………….……..20
3.4 Current Major Service provided…………………………………………………20
3.5 Organizational Structure…………………………………………………….……21
3.5.1 Store …………………………………………………………………...……22
3.5.2 Factory……………………………………………………….………….….23
3.5.3 Logistics……………………………………………………………………..23
3.5.4 Merchandising………………………………………………….…………..23
3.5.5 Finance Dept………………………………………………………..………23
3.6 Current facilities / stores locations………………………………………….……24
3.6.1 Factory………………………………………………………………………24
3.6.2 Nine Stores…………………………………………………………….……24
3.6.3 Logistic………………………………………………………………...……24
3.6.4 Merchandise Warehouse…………………………………………….….…24
3.7 CalDry’s Production timeline……………………………………………….……25

IV. Market Review………………………………………………………………………….26
4.1 Target market segment……………………………………………………………27
4.2 Key Market Trends………………………………………………………..………27
4.3 Market Strength …………………………………………………………….…….27
4.3.1 Product Positioning…………………………………………………..……27
4.3.2 Pricing Strategy……………………………………………………….……27

V. Service Summary…………………………………………………………………….….28
5.1 MLS……………………………………………………………………….……….28
5.2 Competitive Comparison ……………………………………………….….……..30
5.3 Marketing / Promotion Strategy……………………………………….…………32
5.4 Competitive Advantage……………………………………………………………32
5.4.1 New Service Channel……………………………………………….………32
5.4.2 Major Advantages………………………………………………………….33
5.5 Customer Service…………………………………………………………………..35
5.6 Customer Behavior………………………………………………………………...36
5.7 Potential Risks……………………………………………………………………..36
5.8 Future Products and Service……………………………………………………...36

VI. Conclusion………………………………………………………………………………38		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093933018en_US
dc.subject (關鍵詞) 商業企劃zh_TW
dc.title (題名) 加州乾洗公司宅配洗衣服務商業企劃zh_TW
dc.title (題名) Business plan for California dry-cleaning (caldry) mailing logistic service (MLS) in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Nonezh_TW