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題名 女性獨立選民的政黨形象研究
作者 陳惠鈴
貢獻者 楊婉瑩
陳惠鈴
關鍵詞 獨立選民
女性獨立選民
政黨形象
焦點團體
政治涉入
日期 2007
上傳時間 19-Sep-2009 15:36:13 (UTC+8)
摘要 本研究主要目的在探討女性獨立選民的社會背景特徵，以及她們和國民黨、民進黨之間的連結關係，透過TEDS 2004年總統面訪調查的資料，及焦體團體訪談的資料，來分析她們對兩大政黨的印象。
在調查資料方面，分別透過女性獨立選民和男性獨立選民、女性非獨立選民的比較，發現女性獨立選民在個人社會背景、情境、政治涉入等因素，與後兩者有顯著的差異。其中，在年齡方面和過往的研究有稍許的出入，不同於生命週期理論所預期的，隨著年齡的增長政黨認同愈趨強烈，年齡愈長的女性反而易成為獨立選民，這或許跟她們長久以來經歷一連串的政治動亂，導致她們愈遠離政治有關；另在教育方面，過往的研究也都指出獨立選民的教育程度是較低的，而本文發現女性獨立選民雖然教育程度偏低，但高教育程度的比例卻有增加的趨勢，這顯然與教育的普及化，提升了整體選民教育水準不無關係。
整體而言，女性獨立選民的特徵為年齡在60歲以上及40~49歲者、中低教育程度者、居住在北部地區、職業為家管、低收入家庭者、已婚、低政治涉入者。
在焦點團體方面，女性獨立選民受到不同的教育、情境、政治涉入等變數的影響，其對國、民兩黨產生不同的政黨形象認知差異。女性獨立選民對兩黨形象的正面評價多於負面評價，這或許可從女性強調人際關係的連結、與歸屬感的角度解釋，所以在態度上對政黨的評價，會來得比較正面。整體而言，女性獨立選對政黨整體性的形象內涵建立在對社會大環境變動的關懷上，更確切地說是建立在兩黨相互比較的基礎上而來。
相較於以往有關選民對政黨形象的研究指出，大部份的選民對國、民兩黨在政治性立場上(如統獨議題、兩岸關係等)的差異有清楚的印象，但從焦點團體訪談中，發現女性獨立選民甚少從政治性的角度來描繪兩黨的形象，這似乎某種程度上可說明女性獨立選民是較遠離政治的，不習慣或不喜歡以意識形態或抽象觀念的途徑來理解政黨，而是連結到與生命經驗關懷相關的層面，關注的是一般社會性面向的議題(如民生經濟、教育問題等)，而這些往往較能誘發她們對政治討論的興趣。
最後，本文認為調查研究和焦點團體研究的方法是相輔相成的，透過調查資料的分析，瞭解女性獨立選民的特質及對政黨的一般印象，而焦點團體研究在這基礎之上，將訪談的結果用以補充、或解釋一些量化資料所無法得知道的政黨形象內涵。
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描述 碩士
國立政治大學
政治研究所
92252029
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0922520291
資料類型 thesis
dc.contributor.advisor 楊婉瑩zh_TW
dc.contributor.author (Authors) 陳惠鈴zh_TW
dc.creator (作者) 陳惠鈴zh_TW
dc.date (日期) 2007en_US
dc.date.accessioned 19-Sep-2009 15:36:13 (UTC+8)-
dc.date.available 19-Sep-2009 15:36:13 (UTC+8)-
dc.date.issued (上傳時間) 19-Sep-2009 15:36:13 (UTC+8)-
dc.identifier (Other Identifiers) G0922520291en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/34551-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 政治研究所zh_TW
dc.description (描述) 92252029zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 本研究主要目的在探討女性獨立選民的社會背景特徵，以及她們和國民黨、民進黨之間的連結關係，透過TEDS 2004年總統面訪調查的資料，及焦體團體訪談的資料，來分析她們對兩大政黨的印象。
在調查資料方面，分別透過女性獨立選民和男性獨立選民、女性非獨立選民的比較，發現女性獨立選民在個人社會背景、情境、政治涉入等因素，與後兩者有顯著的差異。其中，在年齡方面和過往的研究有稍許的出入，不同於生命週期理論所預期的，隨著年齡的增長政黨認同愈趨強烈，年齡愈長的女性反而易成為獨立選民，這或許跟她們長久以來經歷一連串的政治動亂，導致她們愈遠離政治有關；另在教育方面，過往的研究也都指出獨立選民的教育程度是較低的，而本文發現女性獨立選民雖然教育程度偏低，但高教育程度的比例卻有增加的趨勢，這顯然與教育的普及化，提升了整體選民教育水準不無關係。
整體而言，女性獨立選民的特徵為年齡在60歲以上及40~49歲者、中低教育程度者、居住在北部地區、職業為家管、低收入家庭者、已婚、低政治涉入者。
在焦點團體方面，女性獨立選民受到不同的教育、情境、政治涉入等變數的影響，其對國、民兩黨產生不同的政黨形象認知差異。女性獨立選民對兩黨形象的正面評價多於負面評價，這或許可從女性強調人際關係的連結、與歸屬感的角度解釋，所以在態度上對政黨的評價，會來得比較正面。整體而言，女性獨立選對政黨整體性的形象內涵建立在對社會大環境變動的關懷上，更確切地說是建立在兩黨相互比較的基礎上而來。
相較於以往有關選民對政黨形象的研究指出，大部份的選民對國、民兩黨在政治性立場上(如統獨議題、兩岸關係等)的差異有清楚的印象，但從焦點團體訪談中，發現女性獨立選民甚少從政治性的角度來描繪兩黨的形象，這似乎某種程度上可說明女性獨立選民是較遠離政治的，不習慣或不喜歡以意識形態或抽象觀念的途徑來理解政黨，而是連結到與生命經驗關懷相關的層面，關注的是一般社會性面向的議題(如民生經濟、教育問題等)，而這些往往較能誘發她們對政治討論的興趣。
最後，本文認為調查研究和焦點團體研究的方法是相輔相成的，透過調查資料的分析，瞭解女性獨立選民的特質及對政黨的一般印象，而焦點團體研究在這基礎之上，將訪談的結果用以補充、或解釋一些量化資料所無法得知道的政黨形象內涵。		zh_TW
dc.description.tableofcontents 目次 i
表次 iii
圖次 v
第一章 緒論 1
第一節 研究動機 1
第二節 研究重要性 2
第三節 研究問題 4
第四節 章節安排 5
第二章 理論基礎與文獻回顧 6
第一節 獨立選民的研究 6
第二節 政黨形象的研究 15
第三章 研究方法 24
第一節 研究方法 24
第二節 資料蒐集與資料處理 28
第三節 研究方向 32
第四章 女性獨立選民的基本特質 40
第一節 研究現象—誰是女性獨立選民？ 40
第二節 女性獨立選民的政治涉入程度 53
第三節 女性獨立選民對政黨的喜歡程度與政黨形象之印象 58
第五章 女性獨立選民眼中的政黨形象 70
第一節 女性獨立選民對政黨的整體性印象 71
第二節 教育程度和情境因素對政黨形象認知的影響 76
第三節 政治涉入程度因素對政黨形象認知的影響 85
第四節 控制教育情境和政治涉入程度因素對政黨形象認知的影響 93
第六章 結論 99
第一節 女性獨立選民的特質 99
第二節 女性獨立選民對政黨形象的認知 101
第三節 綜合討論 105
第四節 檢討與建議 109
參考文獻 113
一、中文參考書目 113
二、英文參考書目 116
附錄 123
附錄一 國內獨立選民研究相關文獻及其研究結果 123
附錄二 訪談前問卷 125
附錄三 訪談問卷 127
附錄四 女性獨立選民背景分析一覽表 129		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0922520291en_US
dc.subject (關鍵詞) 獨立選民zh_TW
dc.subject (關鍵詞) 女性獨立選民zh_TW
dc.subject (關鍵詞) 政黨形象zh_TW
dc.subject (關鍵詞) 焦點團體zh_TW
dc.subject (關鍵詞) 政治涉入zh_TW
dc.title (題名) 女性獨立選民的政黨形象研究zh_TW
dc.type (資料類型) thesisen
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