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題名 如何把讀者變記者-網路媒體運用社會資本的探索與實踐
How to transfer reader to reporter - the research of using social capital in internet media
作者 顏嘉宏
貢獻者 陳百齡
顏嘉宏
關鍵詞 公民新聞
社會資本
網路媒體
日期 2008
上傳時間 8-Dec-2010 12:26:08 (UTC+8)
摘要 「如何做一個網路平台,讓讀者變成記者,好來幫我們產生內容,或協助我們產生內容?」2005年網路媒體界最熱門的話題,就是由OhMyNews這個韓國公民媒體所掀起的「全民皆記者」現象。然則,橘逾淮可能為枳,將讀者變記者的關鍵因素為何?當我們想實際創建一個全民可以參與的開放性新聞平台時,會碰到什麼問題?又該如何克服?本研究從社會資本的角度出發,針對資源、結構、行動者三大面向提出平台設計的行動假設,並實際建構一個全民新聞平台WEnews.cc,經過半年的上線資料蒐集,研究社會資本概念可以如何導入網路社群平台,並檢討有哪些因素會影響社會資本要素在平台上運用。結果發現,平台所預設的位置結構對社會資本在社群中的產生、流動與分配有著明顯的影響;社會資本雖然是鑲嵌在結構裡的資源,但是居於結構洞的媒體代理人(平台管理者)若能有效的導入外部資源,也能有效的激勵社群行動。
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描述 碩士
國立政治大學
傳播學院碩士在職專班
93941004
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093941004
資料類型 thesis
dc.contributor.advisor 陳百齡zh_TW
dc.contributor.author (Authors) 顏嘉宏zh_TW
dc.creator (作者) 顏嘉宏zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 8-Dec-2010 12:26:08 (UTC+8)-
dc.date.available 8-Dec-2010 12:26:08 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 12:26:08 (UTC+8)-
dc.identifier (Other Identifiers) G0093941004en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49479-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院碩士在職專班zh_TW
dc.description (描述) 93941004zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 「如何做一個網路平台,讓讀者變成記者,好來幫我們產生內容,或協助我們產生內容?」2005年網路媒體界最熱門的話題,就是由OhMyNews這個韓國公民媒體所掀起的「全民皆記者」現象。然則,橘逾淮可能為枳,將讀者變記者的關鍵因素為何?當我們想實際創建一個全民可以參與的開放性新聞平台時,會碰到什麼問題?又該如何克服?本研究從社會資本的角度出發,針對資源、結構、行動者三大面向提出平台設計的行動假設,並實際建構一個全民新聞平台WEnews.cc,經過半年的上線資料蒐集,研究社會資本概念可以如何導入網路社群平台,並檢討有哪些因素會影響社會資本要素在平台上運用。結果發現,平台所預設的位置結構對社會資本在社群中的產生、流動與分配有著明顯的影響;社會資本雖然是鑲嵌在結構裡的資源,但是居於結構洞的媒體代理人(平台管理者)若能有效的導入外部資源,也能有效的激勵社群行動。zh_TW
dc.description.tableofcontents 第壹章 問題的開始 1
第貳章 文獻探討 7
第一節 社會資本 7
何謂結構? 9
何謂資源? 10
何謂行動(策略)? 12
小結 13
第二節 媒體與社會資本 14
第三節 開放式媒體與社會資本 15
OhmyNews如何運用公民記者? 16
Peopo如何運用公民記者 21
小結 23
第四節 小結:平台設計 27
社群結構 28
資源 29
策略 31
設計藍圖 31
第參章 研究方法 34
第一節 系統情境 34
第二節 研究架構 36
第三節 研究流程 36
第四節 資料蒐集與分析 38
第肆章 行動研究:歷程與發現 42
第一節 建置網站歷程 42
規劃階段 42
Beta測試階段 58
上線階段 61
小結 64
第二節 社會資本導入網站設計及成效 65
位置、權威與規則的設定 65
資源如何鑲嵌在結構上與分配 72
小結 76
第三節 影響社會資本導入之因素 78
內部、人員因素 78
競爭對手、環境因素 79
小結 81
第伍章 結論與建議 83
第一節 研究結論 83
位置結構影響資源取得機會 83
外部資源促進參與者投入 84
社群關係須多管齊下 85
社會資本導入困難 86
第二節 反思與建議 87
反思一:管制vs.開放 88
反思二:物質vs.關係 88
反思三:理論vs.實踐 89
下一步 90
結語 90
第陸章 參考書目 91
zh_TW
dc.format.extent 3199697 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093941004en_US
dc.subject (關鍵詞) 公民新聞zh_TW
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) 網路媒體zh_TW
dc.title (題名) 如何把讀者變記者-網路媒體運用社會資本的探索與實踐zh_TW
dc.title (題名) How to transfer reader to reporter - the research of using social capital in internet mediaen_US
dc.type (資料類型) thesisen
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