| dc.contributor.advisor | 劉助 | zh_TW |
| dc.contributor.advisor | Liu, James | en_US |
| dc.contributor.author (Authors) | 羅秀 | zh_TW |
| dc.contributor.author (Authors) | Rocio Nathalie Perez | en_US |
| dc.creator (作者) | 羅秀 | zh_TW |
| dc.creator (作者) | Rocio Nathalie Perez | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 8-Dec-2010 16:57:00 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 16:57:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 16:57:00 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49698 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933056 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Aravore Babies 天然高機能服裝：為啟動加州網路銷售之創業企劃 | zh_TW |
| dc.description.abstract (摘要) | NONE | en_US |
| dc.description.tableofcontents | LIST OF TABLES ivEXECUTIVE SUMMARY 11. BUSINESS BACKGROUND 21.1 Mission Statement 21.2 Vision Statement 21.3 The Aravore value and philosophy 21.4 Company Goals 31.5 Company Summary 42 PRODUCTS AND SERVICES 72.1 Products Description 72.2 Services and Policies 73. COMPETITIVE ANALYSIS 123.1 The State of the Apparel Industry 123.2 Who Buys Children’s Clothing? 163.3 Marketing Strategy 163.4 Advertising and Promotion 273.5 US Moms Online Buying Habits 283.6 Media Habits and Social Networking 313.7 Marketing and Communication Strategy 334. PRICING STRATEGY 374.1 Why Do Customers Buy Organic Cotton Product? 374.2 Why Organic baby cotton is expensive? 384.3 Is Organic Cotton Baby Clothing Actually Organic? 385. BUSINESS ORGANIZATION AND HUMAN RESOURCES MANAGEMENT 395.1 Organization Structure 395.2 Personnel Plan 406. FINANCIALS 406.1 Important Assumptions 416.2 Sales Forecast 416.3 Break Even Analysis 426.4 Legal Environment 436.5 Cash Flow 446.6 Income Statement 456.7 Balance Sheet 466.8 Business Risk 466.9 Long-Term Plan 47APPENDIX 49REFERENCES 53 | zh_TW |
| dc.format.extent | 1424425 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933056 | en_US |
| dc.subject (關鍵詞) | 天然高機能服裝 | zh_TW |
| dc.subject (關鍵詞) | Aravore Babies | en_US |
| dc.title (題名) | Aravore Babies 天然高機能服裝：為啟動加州網路銷售之創業企劃 | zh_TW |
| dc.title (題名) | ARAVORE Babies, organic and ethically made clothing: a Start up Online Business Plan in California | en_US |
| dc.type (資料類型) | thesis | en |
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