| dc.contributor.advisor | 張愛華<br>李嘉林 | zh_TW |
| dc.contributor.advisor | Chang, Ai Hwa<br>Lee, Chia Lin | en_US |
| dc.contributor.author (Authors) | 黃俊傑 | zh_TW |
| dc.contributor.author (Authors) | Huang, Chun Chieh | en_US |
| dc.creator (作者) | 黃俊傑 | zh_TW |
| dc.creator (作者) | Huang, Chun Chieh | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 16:31:37 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 16:31:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 16:31:37 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098355009 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50736 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 98355009 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 本研究探討服務設計、展覽體驗、體驗價值、顧客滿意度與推薦意願之關聯，以2010年台北國際花卉博覽會為例。主要研究目的是想了解花博園區的服務設計內容，是否會使前往花博的顧客有不同的體驗經驗，間接增加體驗價值，進一步使滿意度增加，進而願意推薦親朋好友前往參觀？也想了解是否因為顧客個人因素的不同，導致不同的體驗價值與顧客滿意度？ 本研究有效紙本問卷有136份，有效網路問卷有461份，全部問卷共597份。利用典型相關與迴歸分析，發現良好的服務設計將會帶給花博顧客正向的展覽體驗；良好的展覽體驗提高體驗價值；較高的體驗價值使顧客對此次花博擁有較高的滿意度進而使推薦意願提高。接著透過MANOVA、ANOVA、多重比較與T檢定，發現參觀花博的時間不同，對於體驗價值與顧客滿意度有所差異；而第一次參觀花博月份的不同，使滿意度有所差異；累計參觀花博次數不同，對於體驗價值與滿意度也會有所差異。 | zh_TW |
| dc.description.abstract (摘要) | In this study serive design, exhibition experience, experiential value, customer satisfication and recommendation are used to investigate the 2010 Taipei Flora Expo. The main purpose is to understand how the host organization service design used in the Flora Expo, caused tourists to have different experiences, increased experiential values, satisfication and recommendation. The study will also investigate whether different personal factors will cause different experiential values and satisfication. There are 136 subjects from paper questionnaire and 461 subjects from on-line questionnaire. Total subjects are 597. Using Canonical Correlation, Regression, MANOVA, ANOVA, Post Hoc and T test the resulting data is as follows：1. Service design had a positive correlation to experiential marketing.2. Experiential marketing had a positive correlation to experiential value.3. Experiential value had a positive correlation to satisfaction.4. Satisfaction had a positive correlation to recommendation. 5. Different visiting days (weekday, weekend, both) had different experiential value and satisfication6. During the month (11-12, 1-2, 3-4) of people visting for the first time had different level of satisfication.7. The amout of times (1, 2, above 3 times) visiting the expo had different experiential values and satisfication. | en_US |
| dc.description.tableofcontents | 第一章 緒 論 1第一節 研究背景與動機 1第二節 研究目的 3第三節 研究對象 3第四節 研究流程 4第五節 論文結構 5第二章 文獻探討 6第一節 服務設計與創新 6第二節 體驗行銷 20第三節 體驗價值 31第四節 顧客滿意度與忠誠度 33第五節 國際花卉博覽會 35第三章 研究方法 43第一節 研究架構 43第二節 研究假設 44第三節 研究變數定義與衡量 47第四節 問卷發展與測試 52第五節 資料蒐集與分析方法 53第四章 研究分析 59第一節 樣本特性 59第二節 研究構面分析 62第三節 服務設計、展覽體驗與體驗價值 65第四節 體驗價值、顧客滿意度與推薦意願 81第五節 個人因素與體驗價值、個人因素與滿意度 85第六節 研究檢定總表 91第五章 結論與建議 93第一節 研究結論 93第二節 管理意涵 95第三節 研究貢獻 96第四節 研究限制 96第五節 未來研究方向 97附錄一 研究變數之次數分配表 106附錄二 多重比較表 121附錄三 對於花博整體經驗分享 125附錄四 研究問卷 130 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098355009 | en_US |
| dc.subject (關鍵詞) | 服務設計 | zh_TW |
| dc.subject (關鍵詞) | 體驗行銷 | zh_TW |
| dc.subject (關鍵詞) | 展覽體驗 | zh_TW |
| dc.subject (關鍵詞) | 體驗價值 | zh_TW |
| dc.subject (關鍵詞) | 滿意度 | zh_TW |
| dc.subject (關鍵詞) | 推薦意願 | zh_TW |
| dc.subject (關鍵詞) | 典型相關 | zh_TW |
| dc.subject (關鍵詞) | 2010台北國際花博會 | zh_TW |
| dc.subject (關鍵詞) | Service Design | en_US |
| dc.subject (關鍵詞) | Experiential Ｍarketing | en_US |
| dc.subject (關鍵詞) | Exhibition Experience | en_US |
| dc.subject (關鍵詞) | Customer Satisfication | en_US |
| dc.subject (關鍵詞) | Recommendation | en_US |
| dc.subject (關鍵詞) | Canonical Correlation | en_US |
| dc.subject (關鍵詞) | 2010 Taipei Flora Expo | en_US |
| dc.title (題名) | 服務設計、展覽體驗、體驗價值、顧客滿意度與推薦意願之關聯研究-以2010年台北國際花卉博覽會為例 | zh_TW |
| dc.title (題名) | Research of relationships among service design, exhibition experience, experiential value, customer satisfication and recommendation-As seen in the 2010 Taipei Flora Expo | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 一、 中文部分 | zh_TW |
| dc.relation.reference (參考文獻) | 王世澤(2003)。體驗行銷: 模型發展與實務驗証。中央大學企業管理系碩士論文， 未出版，桃園縣。 | zh_TW |
| dc.relation.reference (參考文獻) | 台北國際花卉博覽會官方網站(無日期)。關於花博。2011年3月2日， 取自：http://www.2010taipeiexpo.tw/np.asp?ctNode=5656&mp=3。 | zh_TW |
| dc.relation.reference (參考文獻) | 李仁芳(2003)。推薦序一：歡愉的智慧。載於約瑟夫 派恩、詹姆斯 吉爾摩(主 編)，體驗經濟時代。台北市：經濟新潮社。 | zh_TW |
| dc.relation.reference (參考文獻) | 李憶雯(2005)。體驗行銷觀點下之文化消費行為：以台灣地區博物館大型特展為 例。臺灣大學國際企業學系碩士論文，未出版，台北市。 | zh_TW |
| dc.relation.reference (參考文獻) | 曲曉鈴(2006)。鐵道藝術村視覺形象規劃之顧客體驗-以台中20號倉、嘉義鐵道 藝術村為例。銘傳大學設計管理研究所碩士論文，未出版，台北市。 | zh_TW |
| dc.relation.reference (參考文獻) | 沈進成、曾慈慧、林映秀(2008)。顧客休閒涉入、體驗、依附影響之研究-以南 投水里蛇窯陶藝文化園區為例。新竹教育大學人文社會學報創刊號。 | zh_TW |
| dc.relation.reference (參考文獻) | 吳明隆(2007)。SPSS操作與應用:問卷統計分析實務。台北市：五南。 | zh_TW |
| dc.relation.reference (參考文獻) | 林明鋒(2005)。以體驗行銷觀點探討景觀咖啡廳的商店氣氛因素及知覺價值之研 究-以新社地區為例，朝陽科技大學企業管理系碩士論文，未出版，台中市。 | zh_TW |
| dc.relation.reference (參考文獻) | 洪順慶、孫國寧(2009)。台灣職棒推廣策略效應之質化探討。2009台灣科技大 學管理新思維學術研討會，台灣科技大學。 | zh_TW |
| dc.relation.reference (參考文獻) | 胡智博(2004)。大型連鎖書店顧客需求之研究-以Kano模式與體驗行銷為架構， 朝陽科技大學企業管理系碩士論文，未出版，台中市。 | zh_TW |
| dc.relation.reference (參考文獻) | 郭士榛(2010年5月13日)。定目劇成文化地標，人間福報。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳思穎(2006)。體驗行銷應用於學生參與校園商業競賽之價值探討，國立政治大 學企業管理研究所碩士論文，未出版，台北市。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳汶楓(2004)。消費者體驗與購後行為關係之研究－以六福村主題遊樂園為例， 朝陽科技大學休閒事業管理系碩士論文，未出版，台中市。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳冠曲、林喻東(2007)。溪頭森林遊樂區遊客遊憩體驗、滿意度與行為意向關係 之研究，國立台灣大學生物資源暨農學院實驗林研究報告，第二十卷，第四 期，261-277。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳盈儒、熊婉君、雷文谷 (2009)。運動主題餐廳顧客消費體驗之研究，休閒暨 觀光產業研究，第四卷，第一期，68-90。 | zh_TW |
| dc.relation.reference (參考文獻) | 徐仁全(2010)。7大理由必遊花博。台北花博好好玩，花博專刊，12-18。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃靜宜(2009)。體驗行銷、體驗價值與顧客忠誠關係之研究-以星巴克為例，東 吳大學企業管理研究所碩士論文，未出版，台北市。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃聖節(2004)。體驗行銷於文化創意產業之應用，國立政治大學企業管理研究所 碩士論文，未出版，台北市。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃慶源、黃永全、蘇芳儀(2007)。體驗行銷、服務品質、觀眾滿意度與忠誠度關 聯性之研究:以國立科學工藝博物館「青春氧樂園-無菸，少年行特展」為例 ，科技博物，71-91。 | zh_TW |
| dc.relation.reference (參考文獻) | 碳中和(無日期)。維基百科，2010年7月29日，取自： http://zh.wikipedia.org/wiki/%E7%A2%B3%E4%B8%AD%E5%92%8C。 | zh_TW |
| dc.relation.reference (參考文獻) | 葉美玲(2006)。體驗行銷、體驗價值、顧客滿意度與忠誠度關係探討-以台北市 立北投區運動中心為例。國立臺南大學運動與健康研究所碩士論文，未出 版，台南市。 | zh_TW |
| dc.relation.reference (參考文獻) | 廖子蔚(2004)。體驗行銷於國產休旅車行銷實務之應用，國立政治大學企業管理 研究所碩士論文，未出版，台北市。 | zh_TW |
| dc.relation.reference (參考文獻) | 蕭文龍(2009)。多變量分析最佳入門實用書-SPSS+LISREL(2版)。台北市：碁 峰。 | zh_TW |
| dc.relation.reference (參考文獻) | 二、 英文部分 | zh_TW |
| dc.relation.reference (參考文獻) | 8 Steps to Successful Exhibition Marketing (no date). WebEx PRESENTS. Retrieved June 26, 2011. from the Word Wide Web: http://www.webex.com.hk/en/web-seminars/seminar_0627_08.html | zh_TW |
| dc.relation.reference (參考文獻) | Abbott, L. (1955). Quality and competition: Columbia University Press. | zh_TW |
| dc.relation.reference (參考文獻) | Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden Journal of Marketing 58(3), 53 - 66. | zh_TW |
| dc.relation.reference (參考文獻) | Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing science, 12(2), 125-143. | zh_TW |
| dc.relation.reference (參考文獻) | Anderson, H., & Jacobsen, P. (2000). Creating loyalty: Its strategic importance in your customer strategy. Customer Relationship Management. Ontario: John Wiley, 55-67. | zh_TW |
| dc.relation.reference (參考文獻) | Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. The Journal of Consumer Research, 20(4), 644-656. | zh_TW |
| dc.relation.reference (參考文獻) | Berry, L. L., Shankar, V., Parish, J. T., Cadwallader, S., & Dotzeland, T. (2006). Creating new markets through service innovation. MIT Sloan Management Review, 47(2), 56-63. | zh_TW |
| dc.relation.reference (參考文獻) | Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The service encounter: Diagnosing favorable and unfavorable incidents. The Journal of Marketing, 54(1), 71-84. | zh_TW |
| dc.relation.reference (參考文獻) | Blanchard, R., & Galloway, R. (1994). Quality in retail banking. International Journal of Service Industry Management, 5(4), 5-23. | zh_TW |
| dc.relation.reference (參考文獻) | Bolton, R. N., & Drew, J. H. (1991). A multistage model of customers` assessments of service quality and value. The Journal of Consumer Research, 17(4), 375-384. | zh_TW |
| dc.relation.reference (參考文獻) | Carbone, L. P., & Haeckel, S. H. (1994). Engineering customer experiences. Marketing Management, 3(3), 8-19. | zh_TW |
| dc.relation.reference (參考文獻) | Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 2(3), 244-249. | zh_TW |
| dc.relation.reference (參考文獻) | Chesbrough, H. (2011). Bring open innovation to services. MIT Sloan Management Review, 52(2), 85-90. | zh_TW |
| dc.relation.reference (參考文獻) | Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218. | zh_TW |
| dc.relation.reference (參考文獻) | Dasu, S., & Chase, R. B. (2010). Designing the soft side of customer service MIT Sloan Management Review, 52(1), 33-39. | zh_TW |
| dc.relation.reference (參考文獻) | Drucker, P. F. (2007). The Essential Drucker: Butterworth-Heinemann. | zh_TW |
| dc.relation.reference (參考文獻) | Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. The Journal of Marketing, 56(1), 6-21. | zh_TW |
| dc.relation.reference (參考文獻) | Frow, P., & Payne, A. (2007). Towards the perfect customer experience. The Journal of Brand Management, 15(2), 89-101. | zh_TW |
| dc.relation.reference (參考文獻) | Gerpott, T. J., Rams, W., & Schindler, A. (2001). Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market. Telecommunications Policy, 25(4), 249-269. | zh_TW |
| dc.relation.reference (參考文獻) | Gummesson, E. (1993). Quality management in service organizations: ISQA. | zh_TW |
| dc.relation.reference (參考文獻) | Hansemark, O. C., & Albinsson, M. (2004). Customer satisfaction and retention: the experiences of individual employees. Managing Service Quality, 14(1), 40-57. | zh_TW |
| dc.relation.reference (參考文獻) | Harris, K., Harris, R., & Baron, S. (2001). Customer participation in retail service: lessons from Brecht. International Journal of Retail & Distribution Management, 29(8), 359-369. | zh_TW |
| dc.relation.reference (參考文獻) | Hart, C. W. L., Heskett, J. L., & Sasser, W. E. (1990). The profitable art of service recovery. Harvard Business Review, 68(4), 148-156. | zh_TW |
| dc.relation.reference (參考文獻) | Heskett, J. L., & Schlesinger, L. (1994). Putting the service-profit chain to work. Harvard Business Review, 72(2), 164-174. | zh_TW |
| dc.relation.reference (參考文獻) | Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. The Journal of Marketing, 46(3), 92-101. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B. (1994). The nature of customer value: An axiology of services in the consumption experience. Service Quality: New Directions in Theory and Practice, 21-71. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. The Journal of Consumer Research, 9(2), 132-140. | zh_TW |
| dc.relation.reference (參考文獻) | Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. New York: John Wiley & Sons. | zh_TW |
| dc.relation.reference (參考文獻) | Hoyer, W. D., & MacInnis, D. (2001). Consumer Behavior, 2e ed: Houghton Mifflin. | zh_TW |
| dc.relation.reference (參考文獻) | Hyldegard, J. (2009). Beyond the search process-Exploring group members` information behavior in context. Information Processing & Management, 45(1), 142-158. | zh_TW |
| dc.relation.reference (參考文獻) | Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: Experiencing the brand at first hand. Marketing Intelligence & Planning, 28(3), 241-248. | zh_TW |
| dc.relation.reference (參考文獻) | Joseph, P. Ⅱ., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97-105. | zh_TW |
| dc.relation.reference (參考文獻) | Kale, S. H., Pentecost, R. D., & Zlatevska, N. (2010). Designig and delivering compelling experiences: Insights from the 2008 democratic national convention. International Journal of Event and Festival Management, 1(2), 148-159. | zh_TW |
| dc.relation.reference (參考文獻) | Kim, H., Borges, M. C., & Chon, J. (2006). Impacts of environmental values on tourism motivation: The case of FICA, Brazil. Tourism Management, 27(5), 957-967. | zh_TW |
| dc.relation.reference (參考文獻) | Levitt, T. (1986). The marketing imagination: New York:Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Lywood, J., Stone, M., & Ekinci, Y. (2009). Customer experience and profitability：An application of the empathy rating index (ERIC) in UK call centres. Database Marketing and Customer Strategy Management, 16(3), 207-214. | zh_TW |
| dc.relation.reference (參考文獻) | Mathwick, C., Malhotra, N. K., & Rigdon, E. (2002). The effect of dynamic retail experiences on experiential perceptions of value: An Internet and catalog comparison. Journal of Retailing, 78(1), 51-60. | zh_TW |
| dc.relation.reference (參考文獻) | Ma, J. (2009). Embedded study on the experience marketing from consumers` View. International Journal of Business and Management, 4(12), 146-152. | zh_TW |
| dc.relation.reference (參考文獻) | McIlroy, A., & Barnett, S. (2000). Building customer relationships: Do discount cards work? Managing Service Quality, 10(6), 347-355. | zh_TW |
| dc.relation.reference (參考文獻) | Moritz, S. (2005). Service Design: Practical access to an evolving field. Koln Koln International School of Design. | zh_TW |
| dc.relation.reference (參考文獻) | Mowka, M. P., Dawson, W. M., & Prieve, E. A. (1980). Marketing the arts. New York: Praeguer. | zh_TW |
| dc.relation.reference (參考文獻) | Norris, R. T. (1941). The Theory of Consumer`s Demand: NewHaven, CT, Yale University Press. | zh_TW |
| dc.relation.reference (參考文獻) | O`Loughlin, D., Szmigin, I., & Turnbull, P. (2004). Branding and relationships: Customer and supplier perspectives. Journal of Financial Services Marketing, 8(3), 218-230. | zh_TW |
| dc.relation.reference (參考文獻) | Oliver, R. L. (1997). Satisfaction: A behavioural perspective on the consumer. New York: McGraw Hill. | zh_TW |
| dc.relation.reference (參考文獻) | Pirinen, R. (2008). Integrative Action Process in Perspective of the Three Metaphors of Learning. International Journal of Education and Information Technologies, 4(2), 226-237. | zh_TW |
| dc.relation.reference (參考文獻) | Pirinen, R., & Leppävaara, L. (2008). Integrative action and process model. Paper presented at the Proceedings of the 7th WSEAS International Conference on Education and Eduacation Technology, Laurea University of Applied Sciences. | zh_TW |
| dc.relation.reference (參考文獻) | Porter, M. E., & Kramer, M. R. (2006). Strategy and society. Harvard Business Review, 84(12), 78-92. | zh_TW |
| dc.relation.reference (參考文獻) | Pullman, M. E., & Gross, M. A. (2004). Ability of experience design elements to elicit emotions and loyalty behaviors. Decision Sciences, 35(3), 551-578. | zh_TW |
| dc.relation.reference (參考文獻) | Reichheld, F., & Earl Jr, W. (1990). Zero Defections: Quality comes to Service. Harvard Business Review, 68(5), 2-9. | zh_TW |
| dc.relation.reference (參考文獻) | Rust, R. T., Zahorik, A. J., & Keiningham, T. L. (1995). Return on quality (ROQ): Making service quality financially accountable. The Journal of Marketing, 59(2), 58-70. | zh_TW |
| dc.relation.reference (參考文獻) | Schmitt, B. H. (1999). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York. | zh_TW |
| dc.relation.reference (參考文獻) | Successful Exhibit Marketing(2010). Reed Exhibitions. Retrieved June 26, 2011. from the Word Wide Web: http://v1.reedexpocn.showsite.rxnova.com/en/Exhibitors/Exhibiting-Tips/Successful-Exhibit-Marketing-Part-1/ | zh_TW |
| dc.relation.reference (參考文獻) | Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. | zh_TW |
| dc.relation.reference (參考文獻) | Sivadas, E., & Baker-Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2), 73-82. | zh_TW |
| dc.relation.reference (參考文獻) | Storbacka, K., Strandvik, T., & Gronroos, C. (1994). Managing customer relationships for profit: the dynamics of relationship quality. International Journal of Service Industry Management, 5(5), 21-38. | zh_TW |
| dc.relation.reference (參考文獻) | Varki, S., & Colgate, M. (2001). The role of price perceptions in an integrated model of behavioral intentions. Journal of Service Research, 3(3), 232. | zh_TW |
| dc.relation.reference (參考文獻) | Woodruff, R. B., Schumann, D. W., & Gardial, S. F. (1993). Understanding value and satisfaction from the customer`s point of view. Survey of Business-University of Tennessee, 29, 33-33. | zh_TW |
| dc.relation.reference (參考文獻) | Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking service quality, customer satisfaction, and behavioral intention. Journal of Health Care Marketing, 9(4), 5. | zh_TW |
| dc.relation.reference (參考文獻) | Xiao, H., & Smith, S. L. J. (2008). Knowledge impact an appraisal of tourism scholarship. Annals of Tourism Research, 35(1), 62-83. | zh_TW |
| dc.relation.reference (參考文獻) | Xu, R., & Zheng, Y. (2006). The construction of service-marketing system based on customer’s experience. Canadian Social Science, 2(6), 87-92. | zh_TW |
| dc.relation.reference (參考文獻) | Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations: Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | 三、訪談單位 | zh_TW |
| dc.relation.reference (參考文獻) | 丁錫鏞總製作人，2010台北花卉博覽會總部辦公室，2011年3月24日。 | zh_TW |
