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題名 不同型態社交網站使用對個體之影響
The influence of different types social networking sites usage作者 賴正育 貢獻者 楊亨利
賴正育關鍵詞 社交網站
微網誌
Facebook
動機理論
自我揭露
網站依賴
社會支持
社會自我效能日期 2010 上傳時間 29-Sep-2011 16:49:06 (UTC+8) 摘要 社交網站一直都是網際網路相關應用與發展中相當蓬勃的一部分。過去傳統的社交網站主要是提供使用者人際互動的服務平台，然而隨著網路技術的進步，社交網站的型態以及所提供的功能也逐漸出現轉變。例如：近來在台灣引起風潮的微網誌Plurk，以及因為其中遊戲開心農場而引起風潮的Facebook都展現了一些過去社交網站所沒有的特質。不論是微網誌簡單、即時的特點，又或Facebook所展現的遊戲性，其所呈現出來的現象、效應，以及對於使用者的影響，實非過去社交網站相關研究所能良好詮釋，並且不論在學界或業界也都越來越受到關注。 基於過去的研究文獻，本研究分別針對兩種不同型態的社交網站進行實證。針對具有簡單、即時特性的微網誌，本研究從訊息特性的差異切入探討，試著去瞭解個體動機對於其在微網誌中自我揭露、即時資訊分享的行為，並且探討個體的使用行為對於其社會支持、對社交網站的依賴以及社會自我效能的影響。而在針對Facebook的部分，本研究則將個體使用社交網路的行為分為從事網路社交活動以及使用網站內嵌社交遊戲，來探討個體使用動機與兩者之間的關係，並且同樣進一步討論使用後對於個體心理與社交層會產生什麼樣的影響。 本研究使用偏最小平方法（Partial Least Squares）針對實證所回收的樣本進行分析。模式一的部分，研究結果顯示人氣、社交與追求流行會顯著影響個體在微網誌中自我揭露的行為；社交和娛樂需求則會正向影響個體即時資訊分享的行為。而自我揭露行為與即時資訊分享會正向影響個體知覺社會支持，並且個體使用微網誌所知覺到的社會支持也會正向影響其社會自我效能。至於在模式二的部分，研究結果顯示人氣、社交、娛樂以及追求流行四種需求會正向影響個體在Facebook中從事網路社交的行為；而沉浸與成就需求則會正向影響個體使用Facebook中內嵌社交遊戲。此外，網路社交行為與社交遊戲使用都會正向影響個體知覺社會連繫以及對於社交網站的依賴，並且社會連繫的高低也與其社會自我效能有正向的關聯性。 參考文獻 1. Acquisti, A. and Gross, R., “Imagined Communities: Awareness, Information. Sharing, and Privacy on the Facebook,” in Proceedings of 6th Workshop on Privacy Enhancing Technologies, Cambridge, 2006.
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國立政治大學
資訊管理研究所
95356501
99資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095356501 資料類型 thesis dc.contributor.advisor 楊亨利 zh_TW dc.contributor.author (Authors) 賴正育 zh_TW dc.creator (作者) 賴正育 zh_TW dc.date (日期) 2010 en_US dc.date.accessioned 29-Sep-2011 16:49:06 (UTC+8) - dc.date.available 29-Sep-2011 16:49:06 (UTC+8) - dc.date.issued (上傳時間) 29-Sep-2011 16:49:06 (UTC+8) - dc.identifier (Other Identifiers) G0095356501 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50835 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理研究所 zh_TW dc.description (描述) 95356501 zh_TW dc.description (描述) 99 zh_TW dc.description.abstract (摘要) 社交網站一直都是網際網路相關應用與發展中相當蓬勃的一部分。過去傳統的社交網站主要是提供使用者人際互動的服務平台，然而隨著網路技術的進步，社交網站的型態以及所提供的功能也逐漸出現轉變。例如：近來在台灣引起風潮的微網誌Plurk，以及因為其中遊戲開心農場而引起風潮的Facebook都展現了一些過去社交網站所沒有的特質。不論是微網誌簡單、即時的特點，又或Facebook所展現的遊戲性，其所呈現出來的現象、效應，以及對於使用者的影響，實非過去社交網站相關研究所能良好詮釋，並且不論在學界或業界也都越來越受到關注。 基於過去的研究文獻，本研究分別針對兩種不同型態的社交網站進行實證。針對具有簡單、即時特性的微網誌，本研究從訊息特性的差異切入探討，試著去瞭解個體動機對於其在微網誌中自我揭露、即時資訊分享的行為，並且探討個體的使用行為對於其社會支持、對社交網站的依賴以及社會自我效能的影響。而在針對Facebook的部分，本研究則將個體使用社交網路的行為分為從事網路社交活動以及使用網站內嵌社交遊戲，來探討個體使用動機與兩者之間的關係，並且同樣進一步討論使用後對於個體心理與社交層會產生什麼樣的影響。 本研究使用偏最小平方法（Partial Least Squares）針對實證所回收的樣本進行分析。模式一的部分，研究結果顯示人氣、社交與追求流行會顯著影響個體在微網誌中自我揭露的行為；社交和娛樂需求則會正向影響個體即時資訊分享的行為。而自我揭露行為與即時資訊分享會正向影響個體知覺社會支持，並且個體使用微網誌所知覺到的社會支持也會正向影響其社會自我效能。至於在模式二的部分，研究結果顯示人氣、社交、娛樂以及追求流行四種需求會正向影響個體在Facebook中從事網路社交的行為；而沉浸與成就需求則會正向影響個體使用Facebook中內嵌社交遊戲。此外，網路社交行為與社交遊戲使用都會正向影響個體知覺社會連繫以及對於社交網站的依賴，並且社會連繫的高低也與其社會自我效能有正向的關聯性。 zh_TW dc.description.tableofcontents 目錄 I 圖目錄 VI 表目錄 VII 第一章 緒論 1 第一節、研究背景與動機 1 第二節、研究目的 4 第二章 文獻探討 5 第一節、社交網站 5 第二節、自我揭露 9 第三節、社交網站依賴 10 第四節、社會支持 11 第五節、自我效能 13 第六節、小結 15 第三章 研究方法 16 第一節、研究架構 16 第二節、抽樣對象 32 第三節、問卷來源與設計 33 第四節、前測 41 第五節、資料分析方法 42 第四章 資料分析 44 第一節、模式一分析結果 44 第二節、模式二分析結果 61 第三節、兩模式分析結果比較 85 第五章 結論與建議 88 第一節、研究結果 88 第二節、研究貢獻與意涵 89 第三節、研究限制 91 參考文獻 93 附錄 104 附錄1：微網誌使用行為研究問卷 104 附錄2：Facebook使用行為研究問卷 110 附錄3：模式一因素分析 118 附錄4：模式二因素分析 120 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095356501 en_US dc.subject (關鍵詞) 社交網站 zh_TW dc.subject (關鍵詞) 微網誌 zh_TW dc.subject (關鍵詞) Facebook zh_TW dc.subject (關鍵詞) 動機理論 zh_TW dc.subject (關鍵詞) 自我揭露 zh_TW dc.subject (關鍵詞) 網站依賴 zh_TW dc.subject (關鍵詞) 社會支持 zh_TW dc.subject (關鍵詞) 社會自我效能 zh_TW dc.title (題名) 不同型態社交網站使用對個體之影響 zh_TW dc.title (題名) The influence of different types social networking sites usage en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 1. 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