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題名 臺灣公眾外交的策略與實踐：以臺灣獎學金計畫為例
The strategy and practice of Taiwan`s Public diplomacy: A case study of the Taiwan scholarship program作者 周容卉 貢獻者 黃奎博
周容卉關鍵詞 公眾外交
軟實力
臺灣獎學金計畫
國際教育交流
政府獎學金
public diplomacy
soft power
Taiwan Scholarship Program
international educational exchanges
government scholarship日期 2011 上傳時間 24-Oct-2012 16:16:50 (UTC+8) 摘要 在21世紀的國際關係中，全球事務的複雜性提高，跨國民眾間的互動愈趨頻繁，以國家為中心的傳統外交思維逐漸出現轉變。各國的外交政策也更強調跨文化間的對話與互動，及建立跨國人際關係網絡的重要性。而公眾外交的作用即在於藉由影響他國民眾或菁英份子的認知與觀感，進而在目標國家內部形塑對本國有利的政策環境，遂成為各國政府制定對外政策時的重要工具，更是當前相當熱門的國際關係研究主題。近年來，我國政府也開始透過多樣化的途徑來推動公眾外交，希望提升國家形象以期能增加臺灣的國際能見度。其中，國際教育交流不僅能夠提供國際青年學子相互交往的機會，促使外籍學生以最直接的方式認識臺灣，甚至能建立他國民眾與我國的長期情感聯繫，被認為是最有效的推動途徑之一。在這樣的研究背景及政策環境基礎上，本文將以「臺灣獎學金計畫」作為研究主軸，並針對計畫受獎生進行問卷調查，進而評估政府獎學金計畫推動公眾外交的成效，同時也將釐清「臺灣獎學金計畫」在我國公眾外交上扮演何種角色。總結而言，本研究首先經由詳盡地文獻回顧，以釐清公眾外交的發展脈絡及不同發展階段的概念核心。其次，本文嘗試賦予公眾外交更多在國際關係和外交政策中具體的理論基礎，並將軟實力、系統理論、結構主義的概念帶入公眾外交領域之中。再者，本文也從臺灣眾多的公眾外交作為中，歸納出其背後所欲追求的政策目標，而後聚焦於說明「臺灣獎學金計畫」，並致力於探討及評析國際間具知名度的政府獎學金計畫，從中歸納出成功推行政府獎學金計畫的關鍵因素，進而與我國獎學金計畫進行比較。最後，本文藉由問卷調查的實證結果來說明我國以政府獎學金推動公眾外交的成效，並提供臺灣日後發展公眾外交的建議。
International relations in 21st Century has shown the features of highly complexity of global affairs and frequently interaction among cross-borders people; therefore, traditional diplomacy has changed into modern face accordingly. Nowadays, the governments tend to emphasize the dialogues and linkages of relationship between different cultures in foreign policy. The purpose of public diplomacy is to influence opinion in target countries to make it easier for the government to achieve its aims. For this reasons, public diplomacy has become an essential element of many countries foreign policy and a popular research area in the IR studies. Taiwanese Government has implemented public diplomacy in various approaches in order to improve the Taiwan images on the world stages. Among all the approaches of public diplomacy, international educational exchanges can not only let international students experience Taiwan in person, but also facilitate inter-cultural communication and build the long-lasting relationships between Taiwan. Based on the above-mentioned reasons, this article takes the Taiwan Scholarship Program as a study case in order to analyze of the role of the program in Taiwan’s public diplomacy. This study empirically investigates the outcomes of the Taiwan Scholarship Program by conducting the questionnaire for the Taiwan Scholarship grantees, who are studying in Taiwan during 2011-2012.To sum up, this article manages to extensively retrospect the development of public diplomacy in the international relations and capture the core elements of public diplomacy under different ages. Besides, in order to provide theoretical bases for public diplomacy, the article tries to put soft power, systemic theory, and structuralism into discussions. Furthermore, the study dedicates to illustrate its policy goals from the practices of Taiwan’s public diplomacy and compare the Taiwan Scholarship Program with other prestigious government scholarship in world as well. 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國立政治大學
外交研究所
98253008
100資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098253008 資料類型 thesis dc.contributor.advisor 黃奎博 zh_TW dc.contributor.author (Authors) 周容卉 zh_TW dc.creator (作者) 周容卉 zh_TW dc.date (日期) 2011 en_US dc.date.accessioned 24-Oct-2012 16:16:50 (UTC+8) - dc.date.available 24-Oct-2012 16:16:50 (UTC+8) - dc.date.issued (上傳時間) 24-Oct-2012 16:16:50 (UTC+8) - dc.identifier (Other Identifiers) G0098253008 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54088 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 外交研究所 zh_TW dc.description (描述) 98253008 zh_TW dc.description (描述) 100 zh_TW dc.description.abstract (摘要) 在21世紀的國際關係中，全球事務的複雜性提高，跨國民眾間的互動愈趨頻繁，以國家為中心的傳統外交思維逐漸出現轉變。各國的外交政策也更強調跨文化間的對話與互動，及建立跨國人際關係網絡的重要性。而公眾外交的作用即在於藉由影響他國民眾或菁英份子的認知與觀感，進而在目標國家內部形塑對本國有利的政策環境，遂成為各國政府制定對外政策時的重要工具，更是當前相當熱門的國際關係研究主題。近年來，我國政府也開始透過多樣化的途徑來推動公眾外交，希望提升國家形象以期能增加臺灣的國際能見度。其中，國際教育交流不僅能夠提供國際青年學子相互交往的機會，促使外籍學生以最直接的方式認識臺灣，甚至能建立他國民眾與我國的長期情感聯繫，被認為是最有效的推動途徑之一。在這樣的研究背景及政策環境基礎上，本文將以「臺灣獎學金計畫」作為研究主軸，並針對計畫受獎生進行問卷調查，進而評估政府獎學金計畫推動公眾外交的成效，同時也將釐清「臺灣獎學金計畫」在我國公眾外交上扮演何種角色。總結而言，本研究首先經由詳盡地文獻回顧，以釐清公眾外交的發展脈絡及不同發展階段的概念核心。其次，本文嘗試賦予公眾外交更多在國際關係和外交政策中具體的理論基礎，並將軟實力、系統理論、結構主義的概念帶入公眾外交領域之中。再者，本文也從臺灣眾多的公眾外交作為中，歸納出其背後所欲追求的政策目標，而後聚焦於說明「臺灣獎學金計畫」，並致力於探討及評析國際間具知名度的政府獎學金計畫，從中歸納出成功推行政府獎學金計畫的關鍵因素，進而與我國獎學金計畫進行比較。最後，本文藉由問卷調查的實證結果來說明我國以政府獎學金推動公眾外交的成效，並提供臺灣日後發展公眾外交的建議。 zh_TW dc.description.abstract (摘要) International relations in 21st Century has shown the features of highly complexity of global affairs and frequently interaction among cross-borders people; therefore, traditional diplomacy has changed into modern face accordingly. Nowadays, the governments tend to emphasize the dialogues and linkages of relationship between different cultures in foreign policy. The purpose of public diplomacy is to influence opinion in target countries to make it easier for the government to achieve its aims. For this reasons, public diplomacy has become an essential element of many countries foreign policy and a popular research area in the IR studies. Taiwanese Government has implemented public diplomacy in various approaches in order to improve the Taiwan images on the world stages. Among all the approaches of public diplomacy, international educational exchanges can not only let international students experience Taiwan in person, but also facilitate inter-cultural communication and build the long-lasting relationships between Taiwan. Based on the above-mentioned reasons, this article takes the Taiwan Scholarship Program as a study case in order to analyze of the role of the program in Taiwan’s public diplomacy. This study empirically investigates the outcomes of the Taiwan Scholarship Program by conducting the questionnaire for the Taiwan Scholarship grantees, who are studying in Taiwan during 2011-2012.To sum up, this article manages to extensively retrospect the development of public diplomacy in the international relations and capture the core elements of public diplomacy under different ages. Besides, in order to provide theoretical bases for public diplomacy, the article tries to put soft power, systemic theory, and structuralism into discussions. Furthermore, the study dedicates to illustrate its policy goals from the practices of Taiwan’s public diplomacy and compare the Taiwan Scholarship Program with other prestigious government scholarship in world as well. Finally, the study indicates that the Taiwan Scholarship Program plays an important role in Taiwan’s public diplomacy, particularly because face-to face contact between grantees and Taiwanese people helps diminish the stereotypes and increase the mutual understanding. en_US dc.description.tableofcontents 謝辭 I中文摘要 III英文摘要 IV第一章 緒論 1 第一節 研究動機與研究目的 2第二節 研究範圍與研究限制 5第三節 研究方法與研究架構 6第四節 章節安排 9第五節 國內公眾外交的文獻回顧與探討 10 第二章 公眾外交理論與實踐 19第一節 公眾外交的發展與演變 19第二節 公眾外交的定義與理論基礎 29第三節 各國公眾外交的實踐：以政府獎學金為例 39第三章 臺灣公眾外交的目標與策略 69第一節 臺灣公眾外交的具體目標 70第二節 臺灣公眾外交的策略途徑與作為 71第三節 臺灣獎學金計畫 94第四節 臺灣獎學金計畫之評析 111第四章 臺灣獎學金計畫的整體評估 117第一節 問卷架構與研究假設 117第二節 問卷設計 118第三節 研究資料分析與結果 121第四節 研究結果與研究討論 131第五章 結論 141第一節 研究發現與研究反思 141第二節 政策建議與研究展望 146參考文獻 151附錄 168 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098253008 en_US dc.subject (關鍵詞) 公眾外交 zh_TW dc.subject (關鍵詞) 軟實力 zh_TW dc.subject (關鍵詞) 臺灣獎學金計畫 zh_TW dc.subject (關鍵詞) 國際教育交流 zh_TW dc.subject (關鍵詞) 政府獎學金 zh_TW dc.subject (關鍵詞) public diplomacy en_US dc.subject (關鍵詞) soft power en_US dc.subject (關鍵詞) Taiwan Scholarship Program en_US dc.subject (關鍵詞) international educational exchanges en_US dc.subject (關鍵詞) government scholarship en_US dc.title (題名) 臺灣公眾外交的策略與實踐：以臺灣獎學金計畫為例 zh_TW dc.title (題名) The strategy and practice of Taiwan`s Public diplomacy: A case study of the Taiwan scholarship program en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 壹、中文部分卜正珉，2009，《公眾外交：軟性國力，理論與策略》，臺北：允晨文化。大紀元，2010，〈建臺灣書院，維護正統文化〉，大紀元網站，http://epochtimes. com.au/b5/10/12/22/n3120422.htm，2010/12/22。中華民國外交部，2006，〈第六屆第四會期外交施政報告〉，《外交政策（含施政報告）》，http://www.mofa.gov.tw/official/Home/Detail/28857d85-c5b6-4f6d-8054- 4f40933ce2f6?arfid=640a8ac1-119a-4120-b4d2-a400e0e052c3&opno=e64993ce-392b-4851-9ad8-28ac7acb1fc4，2006/10/02。中華民國外交部，2008，〈第七屆第一會期外交施政報告：當前外交挑戰與作為〉，《外交政策（含施政報告）》，http://www.mofa.gov.tw/official/Home/Detail/ a01cae87-d241-4d94-bd82-ea18feee8e00?arfid=640a8ac1-119a-4120-b4d2-a400e0e052c3&opno=e64993ce-392b-4851-9ad8-28ac7acb1fc4，2008/03/05。中華民國外交部，2010，〈臺灣獎學金作業要點〉，外交部網站，http://www.mofa.gov.t w/webapp/public/Attachment/091715441871.doc，2010/01/15。中華民國外交部，2010，〈國際文教交流活動〉，《中華民國九十八年外交年鑑》，http://multilingual.mofa.gov.tw/web/web_UTF-8/almanac/almanac2009/html/08-4-2.htm，2010/11/30。中華民國外交部，2011，〈外交部華語文獎學金作業要點〉，外交部網站，http://www. mofa.gov.tw/webapp/public/Data/12917392471.doc，2011/01/31。中華民國外交部，2011，〈最新消息〉，外交部網站，http://www.mofa.gov.tw/webapp/content.asp?cuItem=53637&ctNode=1095&mp=1，2011/12/03。中華民國外交部，2012，〈常見問答集–請說明目前推動外交替代役業務之情形〉，外交部網站，http://www.mofa.gov.tw/webapp/ct.asp?xItem=16907&ctNode=189&mp=1，2012/01/03。中華民國行政院，2011，〈吳揆聽取臺灣書院推動情形報告〉，行政院全球資訊，http://www.ey. gov.tw/ct.asp?xItem=82163&ctNode=2266&mp=1，2011/08/04。中華民國行政院，2011，〈吳院長出席綻放真臺灣4首映記者會〉，行政院全球資訊網，http://www.ey.gov.tw/ct.asp?xItem=83935&ctNode=1435，2011/10/06。中華民國行政院文化建設委員會，2011，〈文化基本法（草案）條文暨總說明〉，文建會網站， http://www.cca.gov.tw/notice.do?method=findById&id=12227666 85893，2011/09/26。中華民國行政院文化建設委員會，2011，〈「臺灣書院」10/14美國紐約、洛杉磯、休士頓正式啟動〉，文建會網站，http://www.cca.gov.tw/artnews.do?method= findById&id=1222852533390，2011/10/16。中華民國行政院文化建設委員會，2011，〈臺灣人文深度之旅：臺灣書院〉，文建會網站，http://www.cca.gov.tw/images/epaper/20111111/epaper_01_06.html，2011/11/11。中華民國行政院青年輔導委員會，2011，〈青年壯遊〉，青輔會網站，http://www.nyc.gov.tw/b01.php?parRelatedTypeID=36&subRelatedTypeID=6，2011/12/22。中華民國行政院新聞局，2008，〈「綻放真臺灣Ⅱ」首播記者會〉，新聞局網站，http://info. gio.gov.tw/ct.asp?xItem=36086&ctNode=3802，2008/02/27。中華民國行政院新聞局，2011，〈推動公眾外交，促進文創產業國際交流〉，新聞局網站，http://info.gio.gov.tw/ct.asp?xItem=88967&ctNode=5444&mp=1，2011/05/20。中華民國行政院新聞局，2011，〈細數走過的腳步~建國一百年影像展〉，新聞局網站，http://info.gio.gov.tw/ct.asp?xItem=93980&CtNode=5457&mp=1，2011/07/25。中華民國行政院新聞局，2011，〈｢照片秀創意、臺灣歡迎你｣網路票選活動創意照片團隊出爐〉，新聞局網站，http://info.gio.gov.tw/ct.asp?xItem=101872& ctNode=4595&mp=1，2011/12/02。中華民國行政院新聞局，2012，〈國際傳播任務〉，新聞局網站，http://info.gio.gov.tw/ ct.asp? 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