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題名 臺灣與美國流行音樂錄影帶中的性內容與愛情表現之比 較研究 (2000 與 2010)
Love relationship and sexual content in popular music videos of Taiwan and the U.S.A.: a comparative study (2000 and 2010)
作者 吳怡馨
Wu, Yi Hsin
貢獻者 郭貞
Kuo, Cheng
吳怡馨
Wu, Yi Hsin
關鍵詞 性內容
主題
音樂錄影帶
歌詞
臺灣
美國
Sexual content
theme
music video
lyrics
Taiwan
USA
日期 2011
上傳時間 30-Oct-2012 10:22:43 (UTC+8)
摘要 本研究以內容分析法比較共200首台灣與美國音樂錄影帶中的性內容以及愛情關係表現。研究結果顯示美國音樂錄影帶中的性內容普遍高於台灣的音樂錄影帶,不論是在歌詞表達或影像呈現中。但值得一提的是,臺灣2010年音樂錄影帶中相較於2000年音樂錄影帶中性內容增加的幅度大於美國2010年音樂錄影帶中相較於美國2000年因樂錄影帶中性內容的增加。而且愛情表現方面,台灣的歌曲不論是在2000年還是2010年都有超過80%以上的歌曲為愛情歌曲;美國歌曲則較為多元,從2000年到2010年,少了20%的愛情歌曲。
總體來說,此研究結果與先前研究的結果類似:台灣歌曲中的愛情表達多為無性的表達,而美國歌曲中則較易將愛情等同或化約成肉體慾望,且不論歌曲主題,性內容也較常表達在歌曲中。雖然台灣音樂錄影帶及歌曲中的性內容還尚未達到足以造成威脅的程度,由2010年的增加多於同時期美國的音樂錄影帶顯示未來研究更應重視這一塊因為大眾流行音樂錄影帶在年輕族群的生活中扮演了重要的角色。若其不當性內容持續增加,勢必會對年輕族群的性觀念及行為造成影響。
This study examines 200 music videos from Taiwan the USA for their sexual content lyrical and visual presentation. The second focus is the illustration of themes in songs. Results of a content analysis shows that in terms of sexual content in music videos, the USA is still more sexual than Taiwan as a whole; however, the increase of sexual imagery in music videos is greater in Taiwan in 2010 compared to in 2000 than that from USA in 2010 compared to 2000. Within-country comparisons show that the increase in images is greater than that in lyrics from 2000 to 2010 in both countries. For themes in songs, in both years, over 80% of the songs analyzed from Taiwan are love theme songs. Songs from the USA are more varied, and from 2000 to 2010, there are 20% less love theme songs.
On the whole, this study agrees with previous studies, which found that love manifested in lyrics is often an asexual kind of love in Taiwan, while in the USA physical desires are often outright portrayed, regardless of the song themes. Although the sexual level in music videos images have not yet reached an alarming level, researchers should, however, keep track of the sexual content because music videos do take up a part in forming a socializing environment, especially for the young people.
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Bogt, T., Engels, R., Bogers, S., & Kloosterman, M. (2010). `Shake it baby, shake it`: Media preferences, sexual attitudes and gender stereotypes among adolescents. Sex Roles, 63, 844-859.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
98461006
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098461006
資料類型 thesis
dc.contributor.advisor 郭貞zh_TW
dc.contributor.advisor Kuo, Chengen_US
dc.contributor.author (Authors) 吳怡馨zh_TW
dc.contributor.author (Authors) Wu, Yi Hsinen_US
dc.creator (作者) 吳怡馨zh_TW
dc.creator (作者) Wu, Yi Hsinen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 10:22:43 (UTC+8)-
dc.date.available 30-Oct-2012 10:22:43 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:22:43 (UTC+8)-
dc.identifier (Other Identifiers) G0098461006en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54233-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 98461006zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 本研究以內容分析法比較共200首台灣與美國音樂錄影帶中的性內容以及愛情關係表現。研究結果顯示美國音樂錄影帶中的性內容普遍高於台灣的音樂錄影帶,不論是在歌詞表達或影像呈現中。但值得一提的是,臺灣2010年音樂錄影帶中相較於2000年音樂錄影帶中性內容增加的幅度大於美國2010年音樂錄影帶中相較於美國2000年因樂錄影帶中性內容的增加。而且愛情表現方面,台灣的歌曲不論是在2000年還是2010年都有超過80%以上的歌曲為愛情歌曲;美國歌曲則較為多元,從2000年到2010年,少了20%的愛情歌曲。
總體來說,此研究結果與先前研究的結果類似:台灣歌曲中的愛情表達多為無性的表達,而美國歌曲中則較易將愛情等同或化約成肉體慾望,且不論歌曲主題,性內容也較常表達在歌曲中。雖然台灣音樂錄影帶及歌曲中的性內容還尚未達到足以造成威脅的程度,由2010年的增加多於同時期美國的音樂錄影帶顯示未來研究更應重視這一塊因為大眾流行音樂錄影帶在年輕族群的生活中扮演了重要的角色。若其不當性內容持續增加,勢必會對年輕族群的性觀念及行為造成影響。
zh_TW
dc.description.abstract (摘要) This study examines 200 music videos from Taiwan the USA for their sexual content lyrical and visual presentation. The second focus is the illustration of themes in songs. Results of a content analysis shows that in terms of sexual content in music videos, the USA is still more sexual than Taiwan as a whole; however, the increase of sexual imagery in music videos is greater in Taiwan in 2010 compared to in 2000 than that from USA in 2010 compared to 2000. Within-country comparisons show that the increase in images is greater than that in lyrics from 2000 to 2010 in both countries. For themes in songs, in both years, over 80% of the songs analyzed from Taiwan are love theme songs. Songs from the USA are more varied, and from 2000 to 2010, there are 20% less love theme songs.
On the whole, this study agrees with previous studies, which found that love manifested in lyrics is often an asexual kind of love in Taiwan, while in the USA physical desires are often outright portrayed, regardless of the song themes. Although the sexual level in music videos images have not yet reached an alarming level, researchers should, however, keep track of the sexual content because music videos do take up a part in forming a socializing environment, especially for the young people.
en_US
dc.description.tableofcontents Chapter 1. Introduction ...............................................................1
Research Motives..........................................................................1
Research Background ...................................................................3
Chapter 2. Literature Review.........................................................4
Music Videos ................................................................................4
Music Videos and MTV...................................................................5
• MTV ..........................................................................................5
Music Videos and the Internet ......................................................6
Sexuality and Cultural Differences.................................................7
Sexual Content in Popular Music Videos ........................................9
• Lyrical Presentation....................................................................10
• Visual Presentation ....................................................................12
Themes in Song Lyrics .................................................................14
Summary ......................................................................................15
Chapter 3. Research Framework and Hypotheses.............................17
Research Framework .......................................................................17
Figure 1. Research Framework of Present Study ...............................17 Hypotheses.....................................................................................18
Chapter 4. Research Method............................................................20
Sample Selection..............................................................................21
Analytical Unit...................................................................................23
Coding Scheme ...............................................................................24 Pretest................................................................................................26
Chapter 5. Results ............................................................................29
Results for Basic Information ...............................................................29 Results for Lyrical Presentation...............................................................31
•Theme of the Song.............................................................................31
1. Not concerning any relationships.......................................................31
2. Establishment of love relationship--Celebration ................................33
3. Establishment of love relationship--Ambivalence.............................33
4. Establishment of love relationship--Difficulties.............................34
5. Disintegration of love relationship--Mourning.....................................35
6. Disintegration of love relationship--Reversibility of decision/Bargaining...36
7. Disintegration of love relationship--Ex-lover’s mistake......................37
8. Disintegration of love relationship--Cheating/Triangle love.......................38
9. Disintegration of love relationship--Rationalization of break-up...............38
10. Disintegration of love relationship--Getting over/Moving on...................39
11. Anticipation of love relationship .................................................40
12. Social commentary on love relationship..................................................41 13. Other relationships--Friendship/Family..................................................42
Sexual Content in Lyrics ..........................................................42
Results for Visual Presentation.................................................43
• Music Video Style ...........................................................43
• Characters of MV ..........................................................44
• Sexual Content-Objectification ...............................................45
• Sexual Content-Female Attire .......................................................46
• Sexual Content-Male Attire............................................................47
• Sexual Content-Behavior..............................................................48
Hypotheses.................................................................................49
Chapter 6. Discussion...............................................52
Sexual Content and Cultural Differences .................................................52 Sexual Content and the Young ..............................54
Love Songs in the USA and Taiwan......................................55
Limitations and Direction for Future Research ............................................56
Chapter 7. Conclusion.................................................................................58
References...............................................................................61
Appendix A..........................................................................................66
Sample List .........................................................................66
Appendix B ..........................................................................74
Codebook ....................................................................74
Appendix C.................................................................................................79
Music Video Screenshots........................................................79
Sexual Content-Objectification..........................................................79
Sexual Content-Female Attire..............................................79
Sexual Content-Male Attire .....................................................................82 Sexual Content-Behavior ..................................................................84
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098461006en_US
dc.subject (關鍵詞) 性內容zh_TW
dc.subject (關鍵詞) 主題zh_TW
dc.subject (關鍵詞) 音樂錄影帶zh_TW
dc.subject (關鍵詞) 歌詞zh_TW
dc.subject (關鍵詞) 臺灣zh_TW
dc.subject (關鍵詞) 美國zh_TW
dc.subject (關鍵詞) Sexual contenten_US
dc.subject (關鍵詞) themeen_US
dc.subject (關鍵詞) music videoen_US
dc.subject (關鍵詞) lyricsen_US
dc.subject (關鍵詞) Taiwanen_US
dc.subject (關鍵詞) USAen_US
dc.title (題名) 臺灣與美國流行音樂錄影帶中的性內容與愛情表現之比 較研究 (2000 與 2010)zh_TW
dc.title (題名) Love relationship and sexual content in popular music videos of Taiwan and the U.S.A.: a comparative study (2000 and 2010)en_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) References
Aikat, D. (2004). Streaming violent genres online: visual images in music videos on BET.com, Country.com, MTV.com, and VHl.com. Popular Music and Society, 27, 221-240.
Andsager, J., & Roe, K. (1999). Country music video in the country`s year of the woman. Journal of Communication, 49(1), 69-82.
Andsager, J., & Roe, K. (2003). "What’s your definition of dirty, baby?": Sex in music video. Sexuality & Culture, 7(3), 79-97.
Arnett, J. (2002). The sounds of sex: Sex in teens’ music and music videos. In J. Brown, J. Steele & K. Walsh-Childers (Eds.), Sexual teens, sexual media: Investigating media`s influence on adolescent sexuality (pp. 253-264). Mahwah, NJ: Lawrence Erlbaum Associates.
Aubrey, J., & Frisby, C. (2011). Sexual objectification in music videos: A content analysis comparing gender and genre. Mass Communication and Society, 14, 475-501.
Baxter, R., De Riemer, C., Landini, A., Leslie, L., & Singletary, M. (1985). A content analysis of music videos. Journal of Broadcasting & Electronic Media, 29, 333-340.
Best of 2010--Hot 100 songs. (n.d.). 2010 Year end charts. Retrieved from http://www.billboard.com/#/charts-year-end/hot-100-songs?year=2010
Bogt, T., Engels, R., Bogers, S., & Kloosterman, M. (2010). `Shake it baby, shake it`: Media preferences, sexual attitudes and gender stereotypes among adolescents. Sex Roles, 63, 844-859.
Bornales, J. (2007). Imagery implications of MTV: Teen pop, adolescent girls, and sex role behaviors. (Master`s Thesis). San Jose State University. Retrieved from http://scholarworks.sjsu.edu/etd_theses/3364
Brown, J., & Newcomer, S. (1991). Television viewing and adolescents’ sexual behavior. Journal of Homosexuality, 21, 77-91.
Carey, J. (1969). Changing courtship patterns in the popular song. American Journal of Sociology, 74(6), 720-731.
Chang, W. (2008). Metaphors in Taiwan love lyrics from 1990 to 2008. Unpublished master`s thesis, National Chung Cheng University, Taipei, Taiwan. Retrieved from http://ndltd.ncl.edu.tw/cgi- bin/gs32/gsweb.cgi?o=dnclcdr&s=id="097CCU05462001".&searchmode=basic
Chen, Y. (1999). The study of gender role in Taiwan`s populat music videos. Unpublished master`s thesis, Chinese Culture University, Taipei, Taiwan.
61
Cole, R. (1971). Top songs in the sixties: A content analysis of popular lyrics. American Behavioral Scientist, 14, 389-400.
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