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題名 藝人如何利用部落格修護形象之分析:以伊能靜為例
An Analysis of Entertainers’ Image Remedy in Blog: A Case of Yi Neng Jing
作者 游智翔
Yu, Chih Hsiang
貢獻者 張寶芳
Chang, Pao Fang
游智翔
Yu, Chih Hsiang
關鍵詞 形象修復
名人
部落格
形象危機
日期 2010
上傳時間 30-Oct-2012 10:22:44 (UTC+8)
摘要 這個研究的主要目的有二。第一，探討台灣藝人如何使用部落格進行形象修復；第二，試圖了解當名人開始使用部落格之後，媒體、名人、與閱聽人之間互動的改變。本研究使用台灣藝人伊能靜為研究主體，並以內容分析法調查她如何在2008年發生的婚變風波中，使用部落格修復形象，以及相關的媒體報導與閱聽人反應。
研究顯示伊能靜使用bolstering, transcendence, attacking one`s accuser 以及 denial 作為主要修復形象的策略。研究結果也顯示，大眾媒體並不一定將名人在部落格上發表的內容，視為事實的呈現並客觀報導。反之，媒體常將藝人的部落格內容加上自己的詮釋。因此，藝人使用部落格修復形象所做的努力，往往容易被抵消不見，當媒體早就對該事件或人物本身，設定好特定的報導框架。
The main purpose of this research is to explore Taiwanese celebrities’ use of blogs to repair their image and the change in the interaction among media, celebrities and audiences when celebrities start to blog. In conducting this research, the researcher intends to further clarify the relationship among these three actors in the new media era, as well as understanding how celebrities attempt to repair their image in cyberspace.
Yi Neng Jing (伊能靜), a Taiwanese celebrity, is chosen as the case study in this research. A content analysis is adopted as the research method to investigate the way in which she remedied her image in a blog when it was jeopardized by news of her extramarital affair in 2008. Apart from her blog content, the mass media’s coverage and audience’s response to her in a specific time segment are also analysed.
The research findings show that Yi used bolstering, transcendence, attacking one’s accuser and denial as the major strategies to restore her image. These strategies are basically consistent with Benoit’s research into Hugh Grant’s case of lewd behavior (1997). The research findings also show that the mass media does not necessarily take what celebrities say as being fact and often makes its own interpretation of celebrities’ blogging texts. Thus, celebrities’ efforts to repair their image tend to be offset in a mass media framework.
參考文獻 Allan, S. (2006). Online News: Journalism and the Internet. Maidenhead: Open University Press.
Baker, S., and Green, H. (2005). “Blogs Will Change Your Business.” Business Week, 3931: 56–67.
Benoit, W. L. (1997a). Hugh Grant’s image restoration discourse: An actor apologizes. Communication Quarterly, 45, 251-267
Boorstin, D. J. (1961). The image: A guide to pseudo-events in America. New York: Harper & Row.
Blood, R. (2002). The Weblog handbook: Practical advice on creating and maintaining your blog. Cambridge, MA: Perseus Publishing.
Bonner, F. (2005). ‘The celebrity in the text’, in J. Evans and D. Hesmondhalgh (eds)
Understanding media: Inside celebrity, pp. 57-96. Maidenhead: Open University Press.
Boyd, D. (2006). A Blogger’s Blog: Exploring the definition of a medium. Reconstruction 6.4.
Boyd, D. M., &Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11.
Bortree, D. S. (2005). Presentation of self on the Web: An ethnographic study of teenage girls’ Weblogs. Education, Communication & Information, 5, 25-39.
Daft, R. L., &Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571.
Dominick, J. R. (1999). Who do you think you are? Personal home pages and self-presentation on the World Wide Web, Journalism and Mass Communication Quarterly, 76(4), pp. 646–658.
Drezner, D., & Farrell, H. (2004, September). The power and politics of blogs.
Proceedings of the annual meeting of the American Political Science Association.
Chicago IL: American Political Science Association.
Dyer, R. (1979) (reprinted 1998). Stars. London, BFI. (1986) Heavenly Bodies: Film Stars and Society, London: BFI.
Dyer, R. (1986). Heavenly Bodies: Film Stars and Society, BFI, London.
Efimova, L. (2004a). Blog networking, blogwalking and being a boundary subject. Mathemagenic
Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of Computer-Mediated Commnication, 11, Article 2.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook "friends:" Social capital and college students use of online social network sites. Journal of ComputerMediated Communication, 12(4), 1143-1168.
Gabler, N. (2001). Toward a New Definition of Celebrity. Los Angeles, CA: Normal Lear Center, University of Southern California Annenberg School for Communication.
Gamson, J. (1994). Claims to fame: Celebrity in contemporary America. Berkeley: University of California Press.
Gamson, J. (2001). ‘The Assembly Line of Greatness: Celebrity in Twentieth-Century America’, in C. Harrington and D. Bielby (eds.), Popular Culture: Production and Consumption, Oxford: Blackwell, pp. 259-282.
Gardner, W. L., & Avolio, B. J. (1998). ‘The Charismatic Relationship: A Dramaturgical Perspective’, The Academy of Management Review, 23(1), pp. 32-58.
Geraghty, C. (2000). ‘Re-examining Stardom: questions of texts, bodies and
performance’, in C. Gledhill and L. Williams (eds.), Reinventing Film Studies,
London: Arnold, pp.183-20.
Goffman, E. (1959). The presentation of self in everyday life. Garden City, NY: Doubleday.
Goldsborough, R. (2003). Blogs: Latest option in raising your voice online. Black Issues in Higher Education, 20(7), 40.
Herring, S. C., Kouper, I., Scheidt, L., S., & Wright, E. (2004). Women and Children Last: The Discursive Construction of Weblogs.
Hiler, J. (2002a). Are Bloggers Journalists? On the rise of Amateur Journalism and the need for a Blogging Code of Ethics.
Holmes, S. & Redmond, S. (2006). Framing Celebrity: New Directions in Celebrity
Culture, London and New York: Routledg
Holsti, O. R., (1969). Content Analysis for the Social Sciences and Humanities, AddisonWesley, Reading, MA.
Hultin, G. A. (1990). Mediating the Social Face: Self-Presentation in Computer Communication. B.A University of Waterloo.
Jenkins, H. (2006a). Convergence Culture:Where Old and New Media Collide. New York: NewYork University Press
Jones, E. E. (1990). Interpersonal Perceptions (New York, W.H. Freeman).
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53 (1): 59–68.
Kavanaugh, A., Zin, T., Carol, J., Schmitz, J., Perez-Quinoes, M., & Isenhour, P. (2006). When opinion leaders blog: New forms of citizen interaction. Paper presented at the 7th Annual International Conference on Digital Government Research, University of Southern California.
Trammell, K., & Keshelashvili, A. (2005). Examining the New Influencers: A Self-Presentation Study of A-List Blogs. Journalism & Mass Communication Quarterly 82, 968-982.
Lampe, C., Ellison, N., Steinfield, C., (2006). “A Face(book) in the crowd: social searching vs. social browsing,” Proceedings of CSCW-2006, ACM, New York, pp. 167–170.
Lenhart, A.B. (2005). Unstable Texts: An Ethnographic Look at How Bloggers and Their Audience Negotiate Self-Presentation, Authenticity, and Norm Formation, Masters Thesis, Georgetown University, Washington, D.C., 2005.
Marshall, P. D. (2006). New media, new self: the changing power of the Celebrity. The celebrity culture reader pp. 634-644. Routledge , London.
Marshall, P. D. (2010). The promotion and presentation of self: Celebrity as marker of presenational media. Celebrity Studies, 1 (1), 21-34
Nardi, B., Schiano, D., Gumbrecht, M., & Swartz, L. (2004). Why we blog? Communications of the ACM, 47 (12), 41-46.
Papacharissi, Z. (2002a). The self online: The utility of personal home pages, Journal of Broadcasting & Electronic Media 46(3), 346‐368.
Papacharissi, Z. (2002b). The presentation of self in virtual life: Characteristics of personal home pages. Journalism and Mass Communication Quarterly 79(3), 643‐660.
Papacharissi, Z. (2004). The blogger revolution? Audiences as media producers,
Communication and Technology Division, International Communication
Patton, M. Q. (1990). Qualitative Evaluation and Research Methods (2nd ed.). Newbury Park, CA: Sage.
Rojek, C. (2001). Celebrity . London: Reaktion Books.
Rein, I., Kottler, P., & Stoller, M. (1987). High visibility. New York: Dodd, Mead & Company.
Sanderson, J. (2008). The Blog is Serving Its Purpose: SelfPresentation Strategies on 38pitches.com. Journal of Computer-Mediated Communication, 13, 912-936.
Stern, L.A., & Taylor, K. ( 2007). Social networking on Facebook. Journal of the Communication , Speech & Theater Association of North Dakota, 20, 9-20
Turner, G. (2004) Understanding Celebrity, London: Sage.
Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonalinteraction. Communication Research, 23, 3–43.
吳明清 (2002)。教育研究―基本觀念與方法分析。台北：五南。
劉敏娟 (2007)。《報紙影劇新聞版面引用部落格資訊為新聞來源之現象分析》元智大學資訊傳播學系論文。
描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
96461007
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0964610071
資料類型 thesis
dc.contributor.advisor 張寶芳zh_TW
dc.contributor.advisor Chang, Pao Fangen_US
dc.contributor.author (Authors) 游智翔zh_TW
dc.contributor.author (Authors) Yu, Chih Hsiangen_US
dc.creator (作者) 游智翔zh_TW
dc.creator (作者) Yu, Chih Hsiangen_US
dc.date (日期) 2010en_US
dc.date.accessioned 30-Oct-2012 10:22:44 (UTC+8)-
dc.date.available 30-Oct-2012 10:22:44 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:22:44 (UTC+8)-
dc.identifier (Other Identifiers) G0964610071en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54234-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 96461007zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 這個研究的主要目的有二。第一，探討台灣藝人如何使用部落格進行形象修復；第二，試圖了解當名人開始使用部落格之後，媒體、名人、與閱聽人之間互動的改變。本研究使用台灣藝人伊能靜為研究主體，並以內容分析法調查她如何在2008年發生的婚變風波中，使用部落格修復形象，以及相關的媒體報導與閱聽人反應。
研究顯示伊能靜使用bolstering, transcendence, attacking one`s accuser 以及 denial 作為主要修復形象的策略。研究結果也顯示，大眾媒體並不一定將名人在部落格上發表的內容，視為事實的呈現並客觀報導。反之，媒體常將藝人的部落格內容加上自己的詮釋。因此，藝人使用部落格修復形象所做的努力，往往容易被抵消不見，當媒體早就對該事件或人物本身，設定好特定的報導框架。		zh_TW
dc.description.abstract (摘要) The main purpose of this research is to explore Taiwanese celebrities’ use of blogs to repair their image and the change in the interaction among media, celebrities and audiences when celebrities start to blog. In conducting this research, the researcher intends to further clarify the relationship among these three actors in the new media era, as well as understanding how celebrities attempt to repair their image in cyberspace.
Yi Neng Jing (伊能靜), a Taiwanese celebrity, is chosen as the case study in this research. A content analysis is adopted as the research method to investigate the way in which she remedied her image in a blog when it was jeopardized by news of her extramarital affair in 2008. Apart from her blog content, the mass media’s coverage and audience’s response to her in a specific time segment are also analysed.
The research findings show that Yi used bolstering, transcendence, attacking one’s accuser and denial as the major strategies to restore her image. These strategies are basically consistent with Benoit’s research into Hugh Grant’s case of lewd behavior (1997). The research findings also show that the mass media does not necessarily take what celebrities say as being fact and often makes its own interpretation of celebrities’ blogging texts. Thus, celebrities’ efforts to repair their image tend to be offset in a mass media framework.		en_US
dc.description.tableofcontents 1. INTRODUCTION 2
1.1 Research Background and Motivation 2
1.2 Research Purpose and Significance 6
2. LITERATURE REVIEW 8
2.1 Development of Blogs & Convergence Cultures 8
2.1.1 Definition and elements 8
2.1.2 Blogging: as Alternative Media 11
2.1.3 Convergence Culture 13
2.2 Celebrities and media 14
2.2.1 Definitions and characteristics of celebrities 15
2.2.2 Stars studied by Richard Dyer 17
2.2.3 Celebrities and mass media 18
2.3.1 Self Presentation Offline 20
2.3.2 Self-Presentation Online 23
2.3.3 On-line Self-Presentation of Celebrities 26
2.3.4 Image Restoration Discourse 28
2.3.5 Research Questions 32
3. RESEARCH METHOD 31
3.1 Data Selection and Collection 31
3.2 Distinguishing Categories 34
3.3 Deciding Unit of Analysis 35
3.4 Context of Analysis and System of Enumeration 36
4. DATA ANALYSIS AND RESULTS 37
4.1 Analysis of Yi’s Image Repair Strategies 37
4.1.1 Bolstering 37
4.1.2 Transcendence 43
4.1.3 Attack accuser 45
4.1.4 Denial 46
4.1.5 Summary 48
4.2 Mass media’s reaction to Yi’s image repair discourse 48
4.2.1 Bolstering 50
4.2.2 Transcendence 55
4.2.3 Denial 57
4.2.4 Summary: 58
4.3 Analysis of Yi’s Blogging Comments: 59
4.3.1 Comments Left by Yi’s Fans 59
4.3.2 Comments Left by Visitors 68
4.3.3 Summary: 72
5. CONCLUSION 69
5.1 Summary of results 69
5.2 Discussion 72
BIBLIOGRAPHY 74		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0964610071en_US
dc.subject (關鍵詞) 形象修復zh_TW
dc.subject (關鍵詞) 名人zh_TW
dc.subject (關鍵詞) 部落格zh_TW
dc.subject (關鍵詞) 形象危機zh_TW
dc.title (題名) 藝人如何利用部落格修護形象之分析:以伊能靜為例zh_TW
dc.title (題名) An Analysis of Entertainers’ Image Remedy in Blog: A Case of Yi Neng Jingen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Allan, S. (2006). Online News: Journalism and the Internet. Maidenhead: Open University Press.
Baker, S., and Green, H. (2005). “Blogs Will Change Your Business.” Business Week, 3931: 56–67.
Benoit, W. L. (1997a). Hugh Grant’s image restoration discourse: An actor apologizes. Communication Quarterly, 45, 251-267
Boorstin, D. J. (1961). The image: A guide to pseudo-events in America. New York: Harper & Row.
Blood, R. (2002). The Weblog handbook: Practical advice on creating and maintaining your blog. Cambridge, MA: Perseus Publishing.
Bonner, F. (2005). ‘The celebrity in the text’, in J. Evans and D. Hesmondhalgh (eds)
Understanding media: Inside celebrity, pp. 57-96. Maidenhead: Open University Press.
Boyd, D. (2006). A Blogger’s Blog: Exploring the definition of a medium. Reconstruction 6.4.
Boyd, D. M., &Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11.
Bortree, D. S. (2005). Presentation of self on the Web: An ethnographic study of teenage girls’ Weblogs. Education, Communication & Information, 5, 25-39.
Daft, R. L., &Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571.
Dominick, J. R. (1999). Who do you think you are? Personal home pages and self-presentation on the World Wide Web, Journalism and Mass Communication Quarterly, 76(4), pp. 646–658.
Drezner, D., & Farrell, H. (2004, September). The power and politics of blogs.
Proceedings of the annual meeting of the American Political Science Association.
Chicago IL: American Political Science Association.
Dyer, R. (1979) (reprinted 1998). Stars. London, BFI. (1986) Heavenly Bodies: Film Stars and Society, London: BFI.
Dyer, R. (1986). Heavenly Bodies: Film Stars and Society, BFI, London.
Efimova, L. (2004a). Blog networking, blogwalking and being a boundary subject. Mathemagenic
Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of Computer-Mediated Commnication, 11, Article 2.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook "friends:" Social capital and college students use of online social network sites. Journal of ComputerMediated Communication, 12(4), 1143-1168.
Gabler, N. (2001). Toward a New Definition of Celebrity. Los Angeles, CA: Normal Lear Center, University of Southern California Annenberg School for Communication.
Gamson, J. (1994). Claims to fame: Celebrity in contemporary America. Berkeley: University of California Press.
Gamson, J. (2001). ‘The Assembly Line of Greatness: Celebrity in Twentieth-Century America’, in C. Harrington and D. Bielby (eds.), Popular Culture: Production and Consumption, Oxford: Blackwell, pp. 259-282.
Gardner, W. L., & Avolio, B. J. (1998). ‘The Charismatic Relationship: A Dramaturgical Perspective’, The Academy of Management Review, 23(1), pp. 32-58.
Geraghty, C. (2000). ‘Re-examining Stardom: questions of texts, bodies and
performance’, in C. Gledhill and L. Williams (eds.), Reinventing Film Studies,
London: Arnold, pp.183-20.
Goffman, E. (1959). The presentation of self in everyday life. Garden City, NY: Doubleday.
Goldsborough, R. (2003). Blogs: Latest option in raising your voice online. Black Issues in Higher Education, 20(7), 40.
Herring, S. C., Kouper, I., Scheidt, L., S., & Wright, E. (2004). Women and Children Last: The Discursive Construction of Weblogs.
Hiler, J. (2002a). Are Bloggers Journalists? On the rise of Amateur Journalism and the need for a Blogging Code of Ethics.
Holmes, S. & Redmond, S. (2006). Framing Celebrity: New Directions in Celebrity
Culture, London and New York: Routledg
Holsti, O. R., (1969). Content Analysis for the Social Sciences and Humanities, AddisonWesley, Reading, MA.
Hultin, G. A. (1990). Mediating the Social Face: Self-Presentation in Computer Communication. B.A University of Waterloo.
Jenkins, H. (2006a). Convergence Culture:Where Old and New Media Collide. New York: NewYork University Press
Jones, E. E. (1990). Interpersonal Perceptions (New York, W.H. Freeman).
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53 (1): 59–68.
Kavanaugh, A., Zin, T., Carol, J., Schmitz, J., Perez-Quinoes, M., & Isenhour, P. (2006). When opinion leaders blog: New forms of citizen interaction. Paper presented at the 7th Annual International Conference on Digital Government Research, University of Southern California.
Trammell, K., & Keshelashvili, A. (2005). Examining the New Influencers: A Self-Presentation Study of A-List Blogs. Journalism & Mass Communication Quarterly 82, 968-982.
Lampe, C., Ellison, N., Steinfield, C., (2006). “A Face(book) in the crowd: social searching vs. social browsing,” Proceedings of CSCW-2006, ACM, New York, pp. 167–170.
Lenhart, A.B. (2005). Unstable Texts: An Ethnographic Look at How Bloggers and Their Audience Negotiate Self-Presentation, Authenticity, and Norm Formation, Masters Thesis, Georgetown University, Washington, D.C., 2005.
Marshall, P. D. (2006). New media, new self: the changing power of the Celebrity. The celebrity culture reader pp. 634-644. Routledge , London.
Marshall, P. D. (2010). The promotion and presentation of self: Celebrity as marker of presenational media. Celebrity Studies, 1 (1), 21-34
Nardi, B., Schiano, D., Gumbrecht, M., & Swartz, L. (2004). Why we blog? Communications of the ACM, 47 (12), 41-46.
Papacharissi, Z. (2002a). The self online: The utility of personal home pages, Journal of Broadcasting & Electronic Media 46(3), 346‐368.
Papacharissi, Z. (2002b). The presentation of self in virtual life: Characteristics of personal home pages. Journalism and Mass Communication Quarterly 79(3), 643‐660.
Papacharissi, Z. (2004). The blogger revolution? Audiences as media producers,
Communication and Technology Division, International Communication
Patton, M. Q. (1990). Qualitative Evaluation and Research Methods (2nd ed.). Newbury Park, CA: Sage.
Rojek, C. (2001). Celebrity . London: Reaktion Books.
Rein, I., Kottler, P., & Stoller, M. (1987). High visibility. New York: Dodd, Mead & Company.
Sanderson, J. (2008). The Blog is Serving Its Purpose: SelfPresentation Strategies on 38pitches.com. Journal of Computer-Mediated Communication, 13, 912-936.
Stern, L.A., & Taylor, K. ( 2007). Social networking on Facebook. Journal of the Communication , Speech & Theater Association of North Dakota, 20, 9-20
Turner, G. (2004) Understanding Celebrity, London: Sage.
Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonalinteraction. Communication Research, 23, 3–43.
吳明清 (2002)。教育研究―基本觀念與方法分析。台北：五南。
劉敏娟 (2007)。《報紙影劇新聞版面引用部落格資訊為新聞來源之現象分析》元智大學資訊傳播學系論文。		zh_TW