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題名 The development of mobile broadcasting TV: A socio-technical comparison of Singapore and Taiwan
作者 Lin, Trisha T.C.
Liu, Yu-li
劉幼琍
貢獻者 政大國際傳播英語碩士學程
關鍵詞 mobile broadcasting TV; mobile TV business model; mobile TV
日期 2011-02
上傳時間 12-Dec-2012 11:22:19 (UTC+8)
摘要 Among studies on emerging mobile broadcasting TV, theories for cross-country comparisons have seldom been applied. This paper investigates market trials of mobile broadcasting TV in Singapore and Taiwan. It uses a socio-technical perspective to examine complex relations between the co-evolving subsystems of industry/market, policy, and technology. This paper advances the understanding of how this mobile technology will evolve by interviewing key stakeholders in industry players and regulators. After Taiwan announced its mobile TV policy in December 2009, Singapore has remained indecisive. The findings show that Singapore is likely to choose the DVB-H standard and adopt the subscription model, while Taiwan will adopt DVB-H and MediaFLO and apply a hybrid model. Industry pull is found to be the driving force in developing mobile broadcasting TV, while policy delays this technology-ready mobile service. The cultural factor is considered as the underlying shaping power of the three subsystems and subtly affects technological development.
關聯 Asian Journal of Communication, 21 (1), 4-24
資料類型 article
DOI http://dx.doi.org/10.1080/01292986.2010.496862
dc.contributor 政大國際傳播英語碩士學程en
dc.creator (作者) Lin, Trisha T.C.en
dc.creator (作者) Liu, Yu-lien
dc.creator (作者) 劉幼琍zh_TW
dc.date (日期) 2011-02-
dc.date.accessioned 12-Dec-2012 11:22:19 (UTC+8)-
dc.date.available 12-Dec-2012 11:22:19 (UTC+8)-
dc.date.issued (上傳時間) 12-Dec-2012 11:22:19 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56431-
dc.description.abstract (摘要) Among studies on emerging mobile broadcasting TV, theories for cross-country comparisons have seldom been applied. This paper investigates market trials of mobile broadcasting TV in Singapore and Taiwan. It uses a socio-technical perspective to examine complex relations between the co-evolving subsystems of industry/market, policy, and technology. This paper advances the understanding of how this mobile technology will evolve by interviewing key stakeholders in industry players and regulators. After Taiwan announced its mobile TV policy in December 2009, Singapore has remained indecisive. The findings show that Singapore is likely to choose the DVB-H standard and adopt the subscription model, while Taiwan will adopt DVB-H and MediaFLO and apply a hybrid model. Industry pull is found to be the driving force in developing mobile broadcasting TV, while policy delays this technology-ready mobile service. The cultural factor is considered as the underlying shaping power of the three subsystems and subtly affects technological development.en
dc.format.extent 310147 bytes-
dc.format.mimetype application/pdf-
dc.language zh_TWen
dc.language.iso en_US-
dc.relation (關聯) Asian Journal of Communication, 21 (1), 4-24en
dc.subject (關鍵詞) mobile broadcasting TV; mobile TV business model; mobile TVen
dc.title (題名) The development of mobile broadcasting TV: A socio-technical comparison of Singapore and Taiwanen
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1080/01292986.2010.496862en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1080/01292986.2010.496862en_US