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題名 Exploring Item Non-Response in Public Opinion Surveys About Nanotechnology: Evidence From 21 Countries
作者 Shih, Tsung-Jen.
Scheufele, Dietram
Corley, Elizabeth
施琮仁
貢獻者 政大國際傳播英語碩士學程
日期 2010-06
上傳時間 13-Dec-2012 15:47:34 (UTC+8)
摘要 Using data collected from 21 different countries, this study employed a multilevel model in understanding why people choose “don’t know” in public opinion surveys. Specifically, this study argues that item non-response could be attributable to factors beyond individual cognitive ability, although it does play a crucial role in the opinion-formation process. The results supported such a hypothesis as they indicated that uncertainty avoidance, individualism, and masculinity, as cultural characteristics, are all statistically significant predicators of item non-response. It is noteworthy that the uncertainty hypothesis and ambivalence hypothesis at the personal level were also supported, even after the cultural factors were taken into account. The findings bear great implications for both public opinion research and the development of nanotechnology across countries.
關聯 Annual Meeting of the International Communication Association
資料類型 conference
dc.contributor 政大國際傳播英語碩士學程en
dc.creator (作者) Shih, Tsung-Jen.en
dc.creator (作者) Scheufele, Dietramen
dc.creator (作者) Corley, Elizabethen
dc.creator (作者) 施琮仁zh_TW
dc.date (日期) 2010-06-
dc.date.accessioned 13-Dec-2012 15:47:34 (UTC+8)-
dc.date.available 13-Dec-2012 15:47:34 (UTC+8)-
dc.date.issued (上傳時間) 13-Dec-2012 15:47:34 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56435-
dc.description.abstract (摘要) Using data collected from 21 different countries, this study employed a multilevel model in understanding why people choose “don’t know” in public opinion surveys. Specifically, this study argues that item non-response could be attributable to factors beyond individual cognitive ability, although it does play a crucial role in the opinion-formation process. The results supported such a hypothesis as they indicated that uncertainty avoidance, individualism, and masculinity, as cultural characteristics, are all statistically significant predicators of item non-response. It is noteworthy that the uncertainty hypothesis and ambivalence hypothesis at the personal level were also supported, even after the cultural factors were taken into account. The findings bear great implications for both public opinion research and the development of nanotechnology across countries.en
dc.format.extent 208369 bytes-
dc.format.mimetype application/pdf-
dc.language zh_TWen
dc.language.iso en_US-
dc.relation (關聯) Annual Meeting of the International Communication Associationen
dc.title (題名) Exploring Item Non-Response in Public Opinion Surveys About Nanotechnology: Evidence From 21 Countriesen
dc.type (資料類型) conferenceen