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題名 報紙的形象設定效果
The Image Setting Effect of Election Reporting作者 金溥聰
King, Pu-Tsung貢獻者 政大新聞系 日期 1997-07 上傳時間 28-Jan-2013 10:20:37 (UTC+8) 摘要 本論文針對1994年台北市長選舉，研究的主要問題是：一）檢驗報紙是否具有候選人形象設定的效果，二）檢驗影響報紙形象設定效果的各種情境因素，包括媒介使用、省籍、教育程度、年紀、政黨認同等，三）檢驗選民對各個候選人情感好惡評價的有效預測變項。研究設計主要分成：一）內容分析：選舉期間，針對國內三大報紙中，有關候選人議題與形象的報導，進行為期四個月的內容分析。 (1) 二）電話調查：在選舉投票日的前一週內，對台北市的選民進行有關候選人形象的電話訪問調查。 This study collected its research data from the 1994 Taipei mayoralty election. The main research foci of the study are: 1) to verify the second-level media agenda-setting effects, namely, the candidate-image-setting effects of the newspapers; 2) to examine the different contingent conditions of the media image-setting effects, including media exposure, education, age, gender, party identification, and subethnicity; 3) to investigate the best predictors of the image-setting effects among voters.The research design of the study includes two parts: 1) to content-analyze three leading newspapers` reporting (for a period of four months) about cmapaign issues and candidate images during election campaign; 2) to conduct a telephone survey within one week before the election day to collect voters` opinions about candidate images. 關聯 新聞學研究,55,.203-223 資料類型 article dc.contributor 政大新聞系 en dc.creator (作者) 金溥聰 zh_TW dc.creator (作者) King, Pu-Tsung en dc.date (日期) 1997-07 - dc.date.accessioned 28-Jan-2013 10:20:37 (UTC+8) - dc.date.available 28-Jan-2013 10:20:37 (UTC+8) - dc.date.issued (上傳時間) 28-Jan-2013 10:20:37 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56795 - dc.description.abstract (摘要) 本論文針對1994年台北市長選舉，研究的主要問題是：一）檢驗報紙是否具有候選人形象設定的效果，二）檢驗影響報紙形象設定效果的各種情境因素，包括媒介使用、省籍、教育程度、年紀、政黨認同等，三）檢驗選民對各個候選人情感好惡評價的有效預測變項。研究設計主要分成：一）內容分析：選舉期間，針對國內三大報紙中，有關候選人議題與形象的報導，進行為期四個月的內容分析。 (1) 二）電話調查：在選舉投票日的前一週內，對台北市的選民進行有關候選人形象的電話訪問調查。 This study collected its research data from the 1994 Taipei mayoralty election. The main research foci of the study are: 1) to verify the second-level media agenda-setting effects, namely, the candidate-image-setting effects of the newspapers; 2) to examine the different contingent conditions of the media image-setting effects, including media exposure, education, age, gender, party identification, and subethnicity; 3) to investigate the best predictors of the image-setting effects among voters.The research design of the study includes two parts: 1) to content-analyze three leading newspapers` reporting (for a period of four months) about cmapaign issues and candidate images during election campaign; 2) to conduct a telephone survey within one week before the election day to collect voters` opinions about candidate images. en dc.format.extent 1336023 bytes - dc.format.mimetype application/pdf - dc.language zh_TW en dc.language.iso en_US - dc.relation (關聯) 新聞學研究,55,.203-223 en dc.title (題名) 報紙的形象設定效果 zh_TW dc.title (題名) The Image Setting Effect of Election Reporting en dc.type (資料類型) article en
