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題名 以4C理論制定企業採購決策分析模型評估屬性
Using 4C theory in establishing appraisal attributes for corporate purchasing decision analysis model作者 李慰祖
Lee, Wei Chu貢獻者 邱志聖
Chiou, Jyh Shen
李慰祖
Lee, Wei Chu關鍵詞 多屬性決策分析
SMART簡易多屬性評等技術
評估屬性
權重
策略行銷分析理論
MADA
SMART
Attribute
Weight
Strategic Marketing Analysis日期 2009 上傳時間 5-Sep-2013 13:59:08 (UTC+8) 摘要 企業的採購活動必須考慮產業及市場的因素，並以企業的策略目標作為指導原則，尋找最佳的供應商與產品或服務。多屬性決策分析技術是企業常用於選擇最佳方案的工具，尤其是SMART簡易多屬性評等技術是最早發展也最常被應用的量化分析工具。但是多屬性的決策分析工具皆是以傳統數學模型發展出來的量化分析工具，對於半結構或多元性的方案選擇，缺乏具有系統性且客觀的評估屬性建立方法，並且欠缺值化屬性的權重設定依據。策略行銷分析4C理論的四項成本變數，可以作為SMART簡易多屬性評等技術的根本目標，並且可以各項成本變數的因子作為建立評估屬性的根據；4C理論同時也提供了影響各項成本的因素，可以作為權重設定的參考。本研究嘗試結合策略行銷分析4C理論與SMART簡易多屬性評等技術，以建立4C-SMART企業採購決策分析模型。並且透過兩個簡單但實際的案例演練，以4C-SMART模型產生量化的數據結果，作為採購決策者的分析依據，來推導並且證實4C-SMART應用於企業採購實務的可能性。
The factors of industry and market are usually taken into account in corporate purchasing activities. Purchasing tends to find the best suppliers as well as best products and services under the guidelines of corporate strategic objectives. Multiple Attribute Decision Analysis, MADA, is the most common tool to select the best solution among options. Simple Multi-Attribute Ranking Technique, SMART, is the earliest developed quantitative tool of MADA and has been widely adopted by corporate purchasing. However, MADA tools are constructed on the basis of traditional mathematic models. When coping with semi-structural and diversified options, the MADA tools lack of systematic and objective methods of constructing attributes and do not provide criteria for setting weights against qualitative attributes.The four cost variables in Strategic Marketing Analysis, also known as 4C theory, can be used for setting the fundamental objectives of SMART model. 4C theory also provides factors under the four cost variables as criteria for setting attributes. The factors which influence the variation of the four costs can be adopted as criteria for setting weights.This research tried to integrate 4C theory and SMART technique to create a 4C-SMART purchasing analysis model. Through the practices of two simple but practical cases, the model helped to generate quantitative results as evidences for purchasing decision maker’s analysis and deduced the possibility of applying the model in practical corporate purchasing.參考文獻 1. 邱志聖(2006)，策略行銷分析:架構與實務應用，台北:智勝文化公司。2. 司徒達賢(1995)，策略管理，台北：遠流出版社。 3. 簡禎富(2005)，決策分析與管理：全面決策品質提升之架構與方法，台北：雙葉書廊有限公司。4. 陳湛勻(1999)，現代決策應用與方法分析，台北：五南圖書出版有限公司。5. 張保隆(2006)，決策分析：方法與應用，台北：華泰文化公司。6. Fred, R. David, (1999)，黃營杉譯，策略管理（ Strategic Management），台北：新陸書局，台北。7. Barron, F. H. and Barrett, B. E., (1996), The efficacy of SMARTER: simple multi-attribute rating technique extended to ranking, Acta Psychologica, 93, 23-36. 8. Buede, D.M. and Maxwell, D.T. (1995), “Rand Disagreement: A Comparison of Multi-criteria Methodologies, “ Journal of Multi-Criteria Decision Analysis, Vol. 4, No. 1. 9. Clemen, R.T. (1996), Making Hard Decisions (2nd edition), Duxbury Press, Belmont, CA. 10. Edwards, W. (1997), “How to Use Multiattribute Utility Measurement For Social Decision Making”, IEEE Transactions on Systems, Mana, and Cybernetics, SMC-7, pp.326-340.11. Edwards, W. and Barron, F.H. (1994), “SMARTS and SMARTER: Improved Simple Methods for Multiattribute Utility Measurement,” Organizational Behavior and Human Decision Processes, Vol. 60, No. 3, pp. 306-325.12. French, S. (1988), Decision Theory: An Introduction to the Mathematics of Rationality, Ellis Horwood, West Sussex, England.13. Gaither, N. and Frazier, G. (2002), Operations Management, 9e, South-Western, Cincinnati, Ohio.14. Hwang, C.L. and Yoon, K(1981)., Multiple Attribute Decision Making: Methods and Applications, Springer-Verlag, New York.15. Jensen, M.C. and Meckling, W.H. , (1976), Theory o Firm Managerial Behavior, Agency Cost and Ownership Structure”, Journal of Financial Economics, Vol. 3.16. Keeney, R.L. (1992),Value-focused Thinking, Harvard University Press, Cambridge, MA.17. Simon, H. (1961), Administrative Behavior: A Study of Decision-Making Process in Administrative Organizations, MacMillian, New York.18. Simon, H. (1957), “Models of Man”, John Wiley, New York.19. Williamson, Oliver E. (1975), Markets and Hierarchies: Analysis and Anti- trust Implications, New York: The Free Press. 20. Williamson, Oliver E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, New York: The Free Press.21. William J. Stevenson, (2005), Operations Management, McGraw-Hill/Irwin, New York, New York 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
96932020
98資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096932020 資料類型 thesis dc.contributor.advisor 邱志聖 zh_TW dc.contributor.advisor Chiou, Jyh Shen en_US dc.contributor.author (Authors) 李慰祖 zh_TW dc.contributor.author (Authors) Lee, Wei Chu en_US dc.creator (作者) 李慰祖 zh_TW dc.creator (作者) Lee, Wei Chu en_US dc.date (日期) 2009 en_US dc.date.accessioned 5-Sep-2013 13:59:08 (UTC+8) - dc.date.available 5-Sep-2013 13:59:08 (UTC+8) - dc.date.issued (上傳時間) 5-Sep-2013 13:59:08 (UTC+8) - dc.identifier (Other Identifiers) G0096932020 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60283 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 96932020 zh_TW dc.description (描述) 98 zh_TW dc.description.abstract (摘要) 企業的採購活動必須考慮產業及市場的因素，並以企業的策略目標作為指導原則，尋找最佳的供應商與產品或服務。多屬性決策分析技術是企業常用於選擇最佳方案的工具，尤其是SMART簡易多屬性評等技術是最早發展也最常被應用的量化分析工具。但是多屬性的決策分析工具皆是以傳統數學模型發展出來的量化分析工具，對於半結構或多元性的方案選擇，缺乏具有系統性且客觀的評估屬性建立方法，並且欠缺值化屬性的權重設定依據。策略行銷分析4C理論的四項成本變數，可以作為SMART簡易多屬性評等技術的根本目標，並且可以各項成本變數的因子作為建立評估屬性的根據；4C理論同時也提供了影響各項成本的因素，可以作為權重設定的參考。本研究嘗試結合策略行銷分析4C理論與SMART簡易多屬性評等技術，以建立4C-SMART企業採購決策分析模型。並且透過兩個簡單但實際的案例演練，以4C-SMART模型產生量化的數據結果，作為採購決策者的分析依據，來推導並且證實4C-SMART應用於企業採購實務的可能性。 zh_TW dc.description.abstract (摘要) The factors of industry and market are usually taken into account in corporate purchasing activities. Purchasing tends to find the best suppliers as well as best products and services under the guidelines of corporate strategic objectives. Multiple Attribute Decision Analysis, MADA, is the most common tool to select the best solution among options. Simple Multi-Attribute Ranking Technique, SMART, is the earliest developed quantitative tool of MADA and has been widely adopted by corporate purchasing. However, MADA tools are constructed on the basis of traditional mathematic models. When coping with semi-structural and diversified options, the MADA tools lack of systematic and objective methods of constructing attributes and do not provide criteria for setting weights against qualitative attributes.The four cost variables in Strategic Marketing Analysis, also known as 4C theory, can be used for setting the fundamental objectives of SMART model. 4C theory also provides factors under the four cost variables as criteria for setting attributes. The factors which influence the variation of the four costs can be adopted as criteria for setting weights.This research tried to integrate 4C theory and SMART technique to create a 4C-SMART purchasing analysis model. Through the practices of two simple but practical cases, the model helped to generate quantitative results as evidences for purchasing decision maker’s analysis and deduced the possibility of applying the model in practical corporate purchasing. en_US dc.description.tableofcontents 第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 5 第三節 研究範圍 8 第四節 研究架構與流程 9第二章 文獻探討 10 第一節 交易成本理論與代理成本理論 10 第二節 策略行銷4C理論 15 第三節 決策分析理論 17 第四節 多屬性決策分析方法與SMART簡易多屬性評等技術 21 第五節 企業採購結構 28第三章 建立4C-SMART企業採購決策分析模型 30 第一節 4C-SMART決策分析方法於企業採購之應用 30 第二節 4C-SMART多屬性決策分析架構 32 第三節 建立4C-SMART多屬性決策分析模型 34第四章 剖析4C架構之評估屬性於4C-SMART模型之應用 36 第一節 外顯單位效益成本評估屬性分析 36 第二節 資訊搜尋成本評估屬性分析 38 第三節 道德危機成本評估屬性分析 40 第四節 專屬陷入成本評估屬性分析 42 第五節 應用4C架構設定4C-SMART評估屬性之權重 44第五章 個案研究與4C-SMART採購決策模型應用分析 49 第一節 購買Lexus二手車的採購決策分析 49 第二節 高爾夫球場置物櫃鎖具系統採購決策分析 61第六章 結論與建議 73 第一節 研究結論 73 第二節管理建議 75參考文獻 78 zh_TW dc.format.extent 1206058 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096932020 en_US dc.subject (關鍵詞) 多屬性決策分析 zh_TW dc.subject (關鍵詞) SMART簡易多屬性評等技術 zh_TW dc.subject (關鍵詞) 評估屬性 zh_TW dc.subject (關鍵詞) 權重 zh_TW dc.subject (關鍵詞) 策略行銷分析理論 zh_TW dc.subject (關鍵詞) MADA en_US dc.subject (關鍵詞) SMART en_US dc.subject (關鍵詞) Attribute en_US dc.subject (關鍵詞) Weight en_US dc.subject (關鍵詞) Strategic Marketing Analysis en_US dc.title (題名) 以4C理論制定企業採購決策分析模型評估屬性 zh_TW dc.title (題名) Using 4C theory in establishing appraisal attributes for corporate purchasing decision analysis model en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 1. 邱志聖(2006)，策略行銷分析:架構與實務應用，台北:智勝文化公司。2. 司徒達賢(1995)，策略管理，台北：遠流出版社。 3. 簡禎富(2005)，決策分析與管理：全面決策品質提升之架構與方法，台北：雙葉書廊有限公司。4. 陳湛勻(1999)，現代決策應用與方法分析，台北：五南圖書出版有限公司。5. 張保隆(2006)，決策分析：方法與應用，台北：華泰文化公司。6. Fred, R. David, (1999)，黃營杉譯，策略管理（ Strategic Management），台北：新陸書局，台北。7. Barron, F. H. and Barrett, B. E., (1996), The efficacy of SMARTER: simple multi-attribute rating technique extended to ranking, Acta Psychologica, 93, 23-36. 8. Buede, D.M. and Maxwell, D.T. (1995), “Rand Disagreement: A Comparison of Multi-criteria Methodologies, “ Journal of Multi-Criteria Decision Analysis, Vol. 4, No. 1. 9. Clemen, R.T. (1996), Making Hard Decisions (2nd edition), Duxbury Press, Belmont, CA. 10. Edwards, W. (1997), “How to Use Multiattribute Utility Measurement For Social Decision Making”, IEEE Transactions on Systems, Mana, and Cybernetics, SMC-7, pp.326-340.11. Edwards, W. and Barron, F.H. (1994), “SMARTS and SMARTER: Improved Simple Methods for Multiattribute Utility Measurement,” Organizational Behavior and Human Decision Processes, Vol. 60, No. 3, pp. 306-325.12. French, S. (1988), Decision Theory: An Introduction to the Mathematics of Rationality, Ellis Horwood, West Sussex, England.13. Gaither, N. and Frazier, G. (2002), Operations Management, 9e, South-Western, Cincinnati, Ohio.14. Hwang, C.L. and Yoon, K(1981)., Multiple Attribute Decision Making: Methods and Applications, Springer-Verlag, New York.15. Jensen, M.C. and Meckling, W.H. , (1976), Theory o Firm Managerial Behavior, Agency Cost and Ownership Structure”, Journal of Financial Economics, Vol. 3.16. Keeney, R.L. (1992),Value-focused Thinking, Harvard University Press, Cambridge, MA.17. Simon, H. (1961), Administrative Behavior: A Study of Decision-Making Process in Administrative Organizations, MacMillian, New York.18. Simon, H. (1957), “Models of Man”, John Wiley, New York.19. Williamson, Oliver E. (1975), Markets and Hierarchies: Analysis and Anti- trust Implications, New York: The Free Press. 20. Williamson, Oliver E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, New York: The Free Press.21. William J. Stevenson, (2005), Operations Management, McGraw-Hill/Irwin, New York, New York zh_TW
