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題名 日常生活的科技社交角色—— 以Facebook打卡為核心的媒體實踐為例
Technologies’ Social Roles in Everyday Life: A Case Study on Media Practice through Facebook’s Check-ins
作者 石婉婷
Shih, Wan Ting
貢獻者 王淑美
Wang, Su Mei
石婉婷
Shih, Wan Ting
關鍵詞 日常生活
社交
社群網站
空間
智慧型手機
媒體實踐
漫遊者
凝視
Facebook打卡
check-ins
social
social network website
space
smart phone
media practice
flâneur
gaze
Facebook
check-ins
日期 2013
上傳時間 10-Feb-2014 14:45:42 (UTC+8)
摘要 本文主要討論在日常生活中,以智慧型手機和社群網站Facebook打卡為主的媒體實踐所扮演的社交角色以及實踐者的空間經驗感受,試圖描繪科技帶來社交網絡的連結,並且透過現代科技漫遊者的實踐,混淆日常性和觀光凝視的界線。從媒體實踐取徑,觀察生活中各種實踐行動,試圖勾勒媒體實踐如何定錨社交關係,以及人為主體的媒介消費複雜性。

研究以民族誌法為研究方法,結合線上觀察、線下田野、深度訪談,研究三個身處不同社交圈位置的個案;研究者以參與觀察的方式進入研究對象的生活、工作、休閒場域,期以從實踐者的生活方式,理解日常生活中細瑣行動的動態關係。
研究發現,作為新科技的Facebook打卡和智慧型手機,身處社交圈不同位置的實踐者在近用之後能發展機會,包括鞏固意見領袖地位、晉升為領導者、創造與他人的連結;而Facebook的標籤功能、打卡時機的調整、省略打卡位置等實踐,成為實踐者挪用以建立社交關係。

實踐者是為現代的科技漫遊者,在漫遊城市時透過打卡找到新空間經驗感受,這些經驗包括:(1) 日常生活與觀光凝視的界線流動,實踐者凝視平凡的日常找到非比尋常,將之轉化為打卡題材;(2) 打卡實踐是實踐者既地方性又全球性的文本生產,讓地標賦予了既真實又虛擬的混合空間意涵,實踐者於其中觀展表演而自我揭露;(3) 打卡鞏固了觀光凝視的空間經驗,實踐者的空間感受並非固定,而可能既溫暖有情感又陳悶的儀式,打卡實踐添增了生活中面對鏡頭的觀光客姿態。實踐者面對科技物質特性、社會關係、監視構成的結構性限制,能找到方式因應,但其能施展的自由與機會也有局限性。
The aim of the research investigates Facebook’s check-ins as a media practice that plays a crucial social role in everyday life. While walking in the city nowadays, a practitioner can convey his/her feelings, uploading stories and photos to social network websites through mobile technologies. A practitioner’s gaze upon spectacle of the city brings him/her complicated media experience in the media-drenched world, which turns a practitioner into a tourist and a flâneur. The study explores practitioners’ media consumption in everyday life.

My empirical study focuses on three cases, who are heavy users of smart phones and in favor of check-ins on Facebook. The three cases situate in different social status and develope different social relationships through Facebook. By choosing ethnography as my method, I am a participant-as-observer who immerse in on-line and off-line field work.

My findings indicate that smart phones and check-ins on Facebook provide opportunities and resources for practitioners. A keen adopter of technologies becomes an opinion leader, and her practice of check-ins brings her a fashionable image. The person who owns ordinary fellowship becomes an opinion leader in his peer group by acquiring technology skills. The practitioners use tagging and adjust the timing of check-ins to create social connection with friends.

A practitioner, who is also a tourist and a flâneur, finds new feelings through mobile technologies when walking in the city. (1) The boundary between everyday life and tourism is not fixed, but weaves in a flow instead. (2) Geo-tagging symbolizes a hybrid space, in which contains virtual and physical information. (3) The practices of check-ins embody the tourist gaze. The sense of place is a flow, and practitioners may find warm or chill places through different media practices. However, the tension of interaction between people and technologies brings several unexpected troubles. The practitioner combats these problems by using tactics with agency, while he/she faces the power of structure which limits agency at the same time.
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描述 碩士
國立政治大學
新聞研究所
100451008
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100451008
資料類型 thesis
dc.contributor.advisor 王淑美zh_TW
dc.contributor.advisor Wang, Su Meien_US
dc.contributor.author (Authors) 石婉婷zh_TW
dc.contributor.author (Authors) Shih, Wan Tingen_US
dc.creator (作者) 石婉婷zh_TW
dc.creator (作者) Shih, Wan Tingen_US
dc.date (日期) 2013en_US
dc.date.accessioned 10-Feb-2014 14:45:42 (UTC+8)-
dc.date.available 10-Feb-2014 14:45:42 (UTC+8)-
dc.date.issued (上傳時間) 10-Feb-2014 14:45:42 (UTC+8)-
dc.identifier (Other Identifiers) G0100451008en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/63632-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞研究所zh_TW
dc.description (描述) 100451008zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 本文主要討論在日常生活中,以智慧型手機和社群網站Facebook打卡為主的媒體實踐所扮演的社交角色以及實踐者的空間經驗感受,試圖描繪科技帶來社交網絡的連結,並且透過現代科技漫遊者的實踐,混淆日常性和觀光凝視的界線。從媒體實踐取徑,觀察生活中各種實踐行動,試圖勾勒媒體實踐如何定錨社交關係,以及人為主體的媒介消費複雜性。

研究以民族誌法為研究方法,結合線上觀察、線下田野、深度訪談,研究三個身處不同社交圈位置的個案;研究者以參與觀察的方式進入研究對象的生活、工作、休閒場域,期以從實踐者的生活方式,理解日常生活中細瑣行動的動態關係。
研究發現,作為新科技的Facebook打卡和智慧型手機,身處社交圈不同位置的實踐者在近用之後能發展機會,包括鞏固意見領袖地位、晉升為領導者、創造與他人的連結;而Facebook的標籤功能、打卡時機的調整、省略打卡位置等實踐,成為實踐者挪用以建立社交關係。

實踐者是為現代的科技漫遊者,在漫遊城市時透過打卡找到新空間經驗感受,這些經驗包括:(1) 日常生活與觀光凝視的界線流動,實踐者凝視平凡的日常找到非比尋常,將之轉化為打卡題材;(2) 打卡實踐是實踐者既地方性又全球性的文本生產,讓地標賦予了既真實又虛擬的混合空間意涵,實踐者於其中觀展表演而自我揭露;(3) 打卡鞏固了觀光凝視的空間經驗,實踐者的空間感受並非固定,而可能既溫暖有情感又陳悶的儀式,打卡實踐添增了生活中面對鏡頭的觀光客姿態。實踐者面對科技物質特性、社會關係、監視構成的結構性限制,能找到方式因應,但其能施展的自由與機會也有局限性。
zh_TW
dc.description.abstract (摘要) The aim of the research investigates Facebook’s check-ins as a media practice that plays a crucial social role in everyday life. While walking in the city nowadays, a practitioner can convey his/her feelings, uploading stories and photos to social network websites through mobile technologies. A practitioner’s gaze upon spectacle of the city brings him/her complicated media experience in the media-drenched world, which turns a practitioner into a tourist and a flâneur. The study explores practitioners’ media consumption in everyday life.

My empirical study focuses on three cases, who are heavy users of smart phones and in favor of check-ins on Facebook. The three cases situate in different social status and develope different social relationships through Facebook. By choosing ethnography as my method, I am a participant-as-observer who immerse in on-line and off-line field work.

My findings indicate that smart phones and check-ins on Facebook provide opportunities and resources for practitioners. A keen adopter of technologies becomes an opinion leader, and her practice of check-ins brings her a fashionable image. The person who owns ordinary fellowship becomes an opinion leader in his peer group by acquiring technology skills. The practitioners use tagging and adjust the timing of check-ins to create social connection with friends.

A practitioner, who is also a tourist and a flâneur, finds new feelings through mobile technologies when walking in the city. (1) The boundary between everyday life and tourism is not fixed, but weaves in a flow instead. (2) Geo-tagging symbolizes a hybrid space, in which contains virtual and physical information. (3) The practices of check-ins embody the tourist gaze. The sense of place is a flow, and practitioners may find warm or chill places through different media practices. However, the tension of interaction between people and technologies brings several unexpected troubles. The practitioner combats these problems by using tactics with agency, while he/she faces the power of structure which limits agency at the same time.
en_US
dc.description.tableofcontents 第一章 緒論-------------------------------------------------------- 1
第一節、研究動機-------------------------------------------------- 1
壹、從個人經驗出發---------------------------------------------- 1
貳、以Facebook打卡為主軸--------------------------------------- 2
參、千奇百種的打卡---------------------------------------------- 3
第二節、問題意識-------------------------------------------------- 5
第二章 文獻回顧---------------------------------------------------- 7
第一節、城市漫遊與媒體實踐---------------------------------------- 7
壹、城市漫遊的今昔意涵轉變-------------------------------------- 7
貳、空間意涵與感覺的轉化--------------------------------------- 11
參、媒體實踐取徑----------------------------------------------- 15
第二節、攜著媒體科技的觀光客------------------------------------- 21
壹、觀光客:日常生活中發現非比尋常----------------------------- 21
貳、媒體科技與凝視--------------------------------------------- 23
第三節、參與監視的表演舞台--------------------------------------- 26
壹、打卡的步驟:社群網站的功能與訊息特質----------------------- 26
貳、參與式監視------------------------------------------------- 31
參、表演的線上舞台--------------------------------------------- 32
肆、小結------------------------------------------------------- 34
第三章 研究方法--------------------------------------------------- 36
第一節、研究問題------------------------------------------------- 36
壹、第一個提問------------------------------------------------- 36
貳、第二個提問------------------------------------------------- 37
參、第三個提問------------------------------------------------- 38
第二節、為什麼採用民族誌法--------------------------------------- 38
壹、一窺日常生活的樣貌----------------------------------------- 38
貳、民族誌法概述----------------------------------------------- 40
參、研究對象--------------------------------------------------- 45
第四章 打卡實踐與社交關係----------------------------------------- 50
第一節、打卡實踐的因緣與收穫------------------------------------- 50
壹、近用打卡作為社交力量--------------------------------------- 50
第二節、科技建立生活中的社交連結--------------------------------- 55
壹、此時彼處:製造聯繫與話題----------------------------------- 55
貳、Tagging朋友:我們的故事 ----------------------------------- 57
參、有時候,打卡可有可無--------------------------------------- 62
肆、本章小結--------------------------------------------------- 64
第五章 城市漫遊的新經驗感受--------------------------------------- 66
第一節、日常生活與觀光的界線流動--------------------------------- 66
壹、無所不在的媒介化凝視--------------------------------------- 66
貳、日常生活裡的驚奇瞬間--------------------------------------- 70
參、展示與建構混合空間----------------------------------------- 72
第二節、鞏固觀光凝視的空間經驗----------------------------------- 80
壹、空間感受的轉化與消費--------------------------------------- 80
貳、扮演觀光客------------------------------------------------- 82
參、本章小結--------------------------------------------------- 86
第六章 媒體實踐的限制--------------------------------------------- 88
第一節、科技物質性的限制----------------------------------------- 88
壹、空白的地圖------------------------------------------------- 89
貳、創私人地標不易--------------------------------------------- 90
參、訊號與定位問題--------------------------------------------- 91
第二節、實踐與社會關係的阻力------------------------------------- 92
壹、社交位置難以改變------------------------------------------- 92
貳、忽略身旁的人們--------------------------------------------- 93
第三節、實踐的監視時空限制--------------------------------------- 95
壹、員工的打卡戰術--------------------------------------------- 96
貳、本章小結--------------------------------------------------- 98
第七章 結論------------------------------------------------------- 99
第一節、研究發現------------------------------------------------- 99
壹、資料分析簡述----------------------------------------------- 99
貳、媒介消費的推力與阻力-------------------------------------- 100
參、漫遊混合空間---------------------------------------------- 102
參、移動中的媒體實踐------------------------------------------ 104
肆、研究貢獻-------------------------------------------------- 105
第二節、研究限制與未來研究建議---------------------------------- 106
壹、研究限制-------------------------------------------------- 107
貳、未來研究建議---------------------------------------------- 107
參考書目---------------------------------------------------------- 109
附錄一、訪談大綱-------------------------------------------------- 116
附錄二、研究對象保護聲明與同意書---------------------------------- 117
zh_TW
dc.format.extent 3722490 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100451008en_US
dc.subject (關鍵詞) 日常生活zh_TW
dc.subject (關鍵詞) 社交zh_TW
dc.subject (關鍵詞) 社群網站zh_TW
dc.subject (關鍵詞) 空間zh_TW
dc.subject (關鍵詞) 智慧型手機zh_TW
dc.subject (關鍵詞) 媒體實踐zh_TW
dc.subject (關鍵詞) 漫遊者zh_TW
dc.subject (關鍵詞) 凝視zh_TW
dc.subject (關鍵詞) Facebook打卡zh_TW
dc.subject (關鍵詞) check-insen_US
dc.subject (關鍵詞) socialen_US
dc.subject (關鍵詞) social network websiteen_US
dc.subject (關鍵詞) spaceen_US
dc.subject (關鍵詞) smart phoneen_US
dc.subject (關鍵詞) media practiceen_US
dc.subject (關鍵詞) flâneuren_US
dc.subject (關鍵詞) gazeen_US
dc.subject (關鍵詞) Facebooken_US
dc.subject (關鍵詞) check-insen_US
dc.title (題名) 日常生活的科技社交角色—— 以Facebook打卡為核心的媒體實踐為例zh_TW
dc.title (題名) Technologies’ Social Roles in Everyday Life: A Case Study on Media Practice through Facebook’s Check-insen_US
dc.type (資料類型) thesisen
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