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題名 全球化市場與在地制度回應：以歐洲足球為例
Globalized Market and Adjustment From Localized Institution: Examples of European Football
作者 謝濬帆
Ray Hsieh
貢獻者 湯京平
Tang, Ching Ping
謝濬帆
Ray Hsieh
關鍵詞 全球化
制度變遷
球會管理
歐洲足球
globalization
institutional change
club management
European football
日期 2013
上傳時間 10-Feb-2014 15:01:24 (UTC+8)
摘要 長期以來制度與發展在許多研究中被討論兩者的關係與相互影響。在全球化的衝擊下，相信自由市場促進發展的論調相對的被接納並推廣，淡化了制度的影響力，然而從歐洲足球制度變遷至今，卻沒有呈現這樣的景象。

本研究的三個案例中，採取對市場毫無保留的俱樂部難以獲得良好表現，相對的對市場沒有完全接納或甚至拒絕市場的俱樂部，可以維持一個更加穩定的表現，過去討論運動發展時角色定位並不清楚的球會管理，將分析其利益導向與決策背後的邏輯，發現了全球化下的自由球員市場只能算是一個制度環境，而球會管理治理本身的制度選擇才是決定俱樂部發展的主因；不同的誘因結構限制了各自球會代理人的制度選擇，也直接的影響了不同治理下的俱樂部發展，進而勾勒出歐洲足球競爭的基本風貌。
The relation and inter-influences of institutions and developments have long been the discussion in many studies. Under the impact of Globalization, many adapted and promoted the arguments that believed free market stimulated the development and lowered the weights of institutions. But from the institutional change of European football, there’s another picture.

During the three cases of this study, club management is not vivid according to past discussions that the interest orientation and logic of decision-making will be analyzed. The free market of players is mere an institutional environment while the institutional selection behind the club management is the main point at the same time framing the development of the club. Different incentive mechanisms bounded each choice toward the institutional selection and directly influence the club development.
參考文獻 Ａ. 英文部分

Acemoglu, D., Johnson, S., & Robinson, J. A. (2001). The Colonial Origins of
Comparative Development: An Empirical Investigation. The American
Economic Review, 91(5), 1369-1401.
Acemoglu, D., & Robinson, J. (2012). Why Nations Fail: The Origins of Power,
Prosperity, and Poverty. Random House Digital, Inc.
Atherton, Paul. “Who is Joan Laporta ?”
http://news.bbc.co.uk/sport2/hi/football/teams/m/man_utd/
2979302.stm
Bailey, Graeme. “Real Madrid Coach Jose Mourinho Won`t Rule Out a Return
To Chelsea”
http://www1.skysports.com/football/news/11668/8599146/
Bhagwati, J. (2007). In Defense of Globalization: With a New Afterword.
Oxford University Press.
Brown, Lucas. “Cruyff Supports Laporta Ahead Of Vote”
http://www.goal.com/ en/news/8/main/2008/07/03/761436/
cruyff-supports-laporta-ahead-of-vote
Bueno de Mesquita, Bruce; Alastair Smith, Randolph M. Siverson and James
D. Morrow (2003). The Logic of Political Survival. The MIT Press.
Burt, Jason. “Kaka Joins Real Madrid From AC Milan in World-record
£56million Move”
http://www.telegraph.co.uk/sport/football/european/5479116/
Kaka-joins-Real-Madrid-from-AC-Milan- in-world-record-56million
-move.html
Castro, Juan. “I Try to Instil What I Learned From Cruyff”
http://www.marca.com/2013/10/25/en/football/international_football/
1382729911.html
Chu, Ben. “Glazers at Manchester United: It`s Been a Financial Joy Ride And
We Are Lucky To Be Unscathed”
http://www.independent.co.uk/sport/football/news-and-comment/
glazers-at-manchester-united-its-been-a-financial-joy-ride-
and-we-are-lucky-to-be-unscathed-8590749.html
Coase, R. H. (1937). The Nature of The Firm. Economica, 4(16), 386-405.
Conn, David. “Bundesliga Votes to Keep Clubs Owned by Members”
http://www.theguardian.com/sport/david-conn-inside-sport-blog/
2009/nov/13/bundesligafootball-bayernmunich
Cummings, Michael. “Is Bayern Munich the Perfect Working Model of a
Modern Football Club?”
http://bleacherreport.com/articles/1638221-is-bayern-munich-
the-perfect-working-model-of-a-modern-football-club
Diamond, J. M., & Ordunio, D. (1997). Guns, Germs, and Steel (p. 157). New
York: Norton.
Elkins, Z., & Simmons, B. (2004). The Globalization of Liberalization: Policy
Diffusion in the International Political Economy. American Political
Science Review, 98, 171-190.
Esping-Andersen, G. (Ed.). (1996). Welfare States in Transition: National
Adaptations in Global Economies. Sage.
Ferguson, N. (2011). Civilization: The Six Ways the West Beat the Rest. Allen
Lane Publ.
Fordyce, Tom. “10 years Since Bosman”
http://news.bbc.co.uk/sport2/hi/football/4528732.stm
Hall, P. A., & Soskice, D. W. (Eds.). (2001). Varieties of Capitalism: The
Institutional Foundations of Comparative Advantage (Vol. 8). Oxford:
Oxford University Press.
Honigstein, Raphael. “Bayern Munich`s New President Will Ensure the Club
Continue as FC Uli Hoeneß”
http://www.theguardian.com/football/blog/2009/nov/30/
bayern-munich-bundesliga
Khan, Khalid.”Cure or Curse: Socio Club Ownerships in Spanish La Liga”
http://bleacherreport.com/articles/404511-cure-or-curse-socio-
club-ownerships-in-spanish-la-liga
Koylu, Enis. “Cruyff: I Won`t Go to Camp Nou While Rosell is There”
http://www.goal.com/en/news/1716/champions-league/2013/09/11/
4254571/cruyff-i-wont-go-to-camp-nou-while-rosell-is-there
Leong, KS. “Figo’s Barça-Madrid Secret Revealed”
http://www.goal.com/en/news/8/main/2008/08/02/801389/
figos-barça-madrid-secret-revealed
Macdonald, Paul. “Pep Guardiola Destroyed My Barcelona Dream - Milan
Newboy Zlatan Ibrahimovic”
http://www.goal.com/en/news/11/transfer-zone/2010/08/29/2093319/
pep-guardiola-destroyed-my-barcelona-dream-milan-newboy
Makhija, Akshay. “Top 10 Real Madrid Wins Over Barcelona”
http://www.goal.com/en-india/news/2292/editorials/
2012/04/21/3041161/top-10-real-madrid-wins-over-barcelona
Moe, T. M. (1984). The New Economics of Organization. American Journal of
Political Science, 739-777.
North, D. C. (1990). Institutions, Institutional Change and Economic
Performance. Cambridge University Press.
North, D. C., & Weingast, B. R. (1989). Constitutions and Commitment: The
Evolution of Institutions Governing Public Choice in
Seventeenth-century England.
The Journal of Economic History, 49(04), 803-832.
Peyret, Didac. “Sandro Rosell Q&A”
http://espnfc.com/columns/story?id=795065&cc=4716
Pierson, P. (2000). Increasing Returns, Path Dependence, and The Study of
Politics. American Political Science Review, 251-267.
Pratt, J. W., Zeckhauser, R., & Arrow, K. J. (1985). Principals and Agents: The
Structure of Business. Harvard Business Press.
Putnam, R. D., Leonardi, R., & Nanetti, R. Y. (1994). Making Democracy Work:
Civic Traditions in Modern Italy. Princeton University Press.
Rodrik, D. (1998). Has globalization Gone Too Far?. Challenge, 41(2), 81-94.
Ross, S. A. (1977). The Determination of Financial Structure: The
Incentive-signalling Approach. The Bell Journal of Economics, 23-40.
Sandel, M. J. (2012). What Money Can`t Buy: The Moral Limits of Markets.
Macmillan.
Sharma, Ashish. “Spanish Inquisition: FC Barcelona Prepare For A New
Future - Rosell, Ingla, Ferrer Or Benedito”
http://www.goal.com/en/news/1717/editorial/2010/06/12/1972462/
spanish-inquisition-fc-barcelona-prepare-for-a-new-future-rosell-
Simon, H. A. (1979). Rational Decision Making in Business Organizations. The
American Economic Review, 69(4), 493-513.
Skocpol, T., & Somers, M. (1980). The Uses of Comparative History in
Macrosocial Inquiry. Comparative Studies in Society and History,
22(2), 174-197.
Slomcyznski, K. M., & Shabad, G. (1998). Can Support For Democracy and
The Market Be Learned in School? A Natural Experiment in Post‐
Communist Poland. Political Psychology, 19(4), 749-779.
Smith, A. (1937). The Wealth of Nations (1776). New York: Modern Library,
740.
Streeck, W., & Yamamura, K. (Eds.). (2001). The Origins of Nonliberal
Capitalism: Germany and Japan in Comparison. Cornell University
Press.
Tiberghien, Y. (2007). Entrepreneurial States: Reforming Corporate
Governance in France, Japan, and Korea. Cornell University Press.
Vogel, S. K. (1996). Freer Markets, More rules: Regulatory Reform in
Advanced Industrial Countries. Cornell University Press.
Williamson, O. E. (1979). Transaction-cost Economics: The Governance of
Contractual Relations. Journal of Law and Economics, 22(2),
233-261.
Williamson, O. E. (1998). Transaction Cost Economics: How It Works; Where
It Is headed. De Economist, 146(1), 23-58.

B. 中文部分

公婷, & 吴木銮. (2012). 国 2000-2009 年腐败案例研究报告——基于 2800
余个报道案例的分析. 社会学研究, (4), 204-220.
描述 碩士
國立政治大學
政治研究所
99252007
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0992520071
資料類型 thesis
dc.contributor.advisor 湯京平zh_TW
dc.contributor.advisor Tang, Ching Pingen_US
dc.contributor.author (Authors) 謝濬帆zh_TW
dc.contributor.author (Authors) Ray Hsiehen_US
dc.creator (作者) 謝濬帆zh_TW
dc.creator (作者) Ray Hsiehen_US
dc.date (日期) 2013en_US
dc.date.accessioned 10-Feb-2014 15:01:24 (UTC+8)-
dc.date.available 10-Feb-2014 15:01:24 (UTC+8)-
dc.date.issued (上傳時間) 10-Feb-2014 15:01:24 (UTC+8)-
dc.identifier (Other Identifiers) G0992520071en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/63731-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 政治研究所zh_TW
dc.description (描述) 99252007zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 長期以來制度與發展在許多研究中被討論兩者的關係與相互影響。在全球化的衝擊下，相信自由市場促進發展的論調相對的被接納並推廣，淡化了制度的影響力，然而從歐洲足球制度變遷至今，卻沒有呈現這樣的景象。

本研究的三個案例中，採取對市場毫無保留的俱樂部難以獲得良好表現，相對的對市場沒有完全接納或甚至拒絕市場的俱樂部，可以維持一個更加穩定的表現，過去討論運動發展時角色定位並不清楚的球會管理，將分析其利益導向與決策背後的邏輯，發現了全球化下的自由球員市場只能算是一個制度環境，而球會管理治理本身的制度選擇才是決定俱樂部發展的主因；不同的誘因結構限制了各自球會代理人的制度選擇，也直接的影響了不同治理下的俱樂部發展，進而勾勒出歐洲足球競爭的基本風貌。		zh_TW
dc.description.abstract (摘要) The relation and inter-influences of institutions and developments have long been the discussion in many studies. Under the impact of Globalization, many adapted and promoted the arguments that believed free market stimulated the development and lowered the weights of institutions. But from the institutional change of European football, there’s another picture.

During the three cases of this study, club management is not vivid according to past discussions that the interest orientation and logic of decision-making will be analyzed. The free market of players is mere an institutional environment while the institutional selection behind the club management is the main point at the same time framing the development of the club. Different incentive mechanisms bounded each choice toward the institutional selection and directly influence the club development.		en_US
dc.description.tableofcontents 第一章，緒論 1
第一節、研究動機與研究問題 3
第二節、文獻回顧 5
第三節、研究方法、個案及設計 15
第四節、章節安排 27

第二章，制度變遷與歐洲足球 29
第一節、歐洲足球協會聯盟與舊制度下的歐洲足球 29
第二節、歐洲足球的制度變遷 37
第三節、賽制簡介與球會管理類型 39

第三章，皇家馬德里 44
第一節、前言 44
第二節、皇家馬德里的舊制度與發展 45
第三節、全球化後的球會治理：佩雷斯主席與銀河艦隊 47
第四節、球會組織的結構與誘因 56
第五節、小結 58

第四章，巴塞隆納 63
第一節、前言 63
第二節、舊制度的發展與全球化初期 65
第三節、在地化制度對全球化的回應：拉馬西亞青訓隊的頂峰 72
第四節、小結：全球化下的組織與制度調整 78

第五章，拜仁慕尼黑 81
第一節、前言 81
第二節、舊制度內的核心人物 83
第三節、拜仁慕尼黑與球員的連結：管理層菁英的孕育 90
第四節、小結：全球化制度環境下的少數統治維持 97

第六章，綜合討論 100
第一節、回顧全球化制度變遷後的歐洲足球 100
第二節、權力結構與球員甄補：利益交集的差異性 105
第三節、三個個案的差異性與比較 110

第七章，結論 114
第一節、研究問題與發現 114
第二節、研究貢獻與限制 117

參考文獻 120

表次
表3-1近十年皇家馬德里高價差的轉會 59
表6-1：球會制度 108
表6-2：俱樂部架構整理 112

圖次
圖1-1：研究架構 15
圖1-2：Williamson對制度經濟學的層次分析 18
圖1-3：簡單契約架構 19
圖1-4：對歐洲足球的建構圖 21
圖6-1：歐洲足球發展背後的權力邏輯 113		zh_TW
dc.format.extent 3724660 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0992520071en_US
dc.subject (關鍵詞) 全球化zh_TW
dc.subject (關鍵詞) 制度變遷zh_TW
dc.subject (關鍵詞) 球會管理zh_TW
dc.subject (關鍵詞) 歐洲足球zh_TW
dc.subject (關鍵詞) globalizationen_US
dc.subject (關鍵詞) institutional changeen_US
dc.subject (關鍵詞) club managementen_US
dc.subject (關鍵詞) European footballen_US
dc.title (題名) 全球化市場與在地制度回應：以歐洲足球為例zh_TW
dc.title (題名) Globalized Market and Adjustment From Localized Institution: Examples of European Footballen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Ａ. 英文部分

Acemoglu, D., Johnson, S., & Robinson, J. A. (2001). The Colonial Origins of
Comparative Development: An Empirical Investigation. The American
Economic Review, 91(5), 1369-1401.
Acemoglu, D., & Robinson, J. (2012). Why Nations Fail: The Origins of Power,
Prosperity, and Poverty. Random House Digital, Inc.
Atherton, Paul. “Who is Joan Laporta ?”
http://news.bbc.co.uk/sport2/hi/football/teams/m/man_utd/
2979302.stm
Bailey, Graeme. “Real Madrid Coach Jose Mourinho Won`t Rule Out a Return
To Chelsea”
http://www1.skysports.com/football/news/11668/8599146/
Bhagwati, J. (2007). In Defense of Globalization: With a New Afterword.
Oxford University Press.
Brown, Lucas. “Cruyff Supports Laporta Ahead Of Vote”
http://www.goal.com/ en/news/8/main/2008/07/03/761436/
cruyff-supports-laporta-ahead-of-vote
Bueno de Mesquita, Bruce; Alastair Smith, Randolph M. Siverson and James
D. Morrow (2003). The Logic of Political Survival. The MIT Press.
Burt, Jason. “Kaka Joins Real Madrid From AC Milan in World-record
£56million Move”
http://www.telegraph.co.uk/sport/football/european/5479116/
Kaka-joins-Real-Madrid-from-AC-Milan- in-world-record-56million
-move.html
Castro, Juan. “I Try to Instil What I Learned From Cruyff”
http://www.marca.com/2013/10/25/en/football/international_football/
1382729911.html
Chu, Ben. “Glazers at Manchester United: It`s Been a Financial Joy Ride And
We Are Lucky To Be Unscathed”
http://www.independent.co.uk/sport/football/news-and-comment/
glazers-at-manchester-united-its-been-a-financial-joy-ride-
and-we-are-lucky-to-be-unscathed-8590749.html
Coase, R. H. (1937). The Nature of The Firm. Economica, 4(16), 386-405.
Conn, David. “Bundesliga Votes to Keep Clubs Owned by Members”
http://www.theguardian.com/sport/david-conn-inside-sport-blog/
2009/nov/13/bundesligafootball-bayernmunich
Cummings, Michael. “Is Bayern Munich the Perfect Working Model of a
Modern Football Club?”
http://bleacherreport.com/articles/1638221-is-bayern-munich-
the-perfect-working-model-of-a-modern-football-club
Diamond, J. M., & Ordunio, D. (1997). Guns, Germs, and Steel (p. 157). New
York: Norton.
Elkins, Z., & Simmons, B. (2004). The Globalization of Liberalization: Policy
Diffusion in the International Political Economy. American Political
Science Review, 98, 171-190.
Esping-Andersen, G. (Ed.). (1996). Welfare States in Transition: National
Adaptations in Global Economies. Sage.
Ferguson, N. (2011). Civilization: The Six Ways the West Beat the Rest. Allen
Lane Publ.
Fordyce, Tom. “10 years Since Bosman”
http://news.bbc.co.uk/sport2/hi/football/4528732.stm
Hall, P. A., & Soskice, D. W. (Eds.). (2001). Varieties of Capitalism: The
Institutional Foundations of Comparative Advantage (Vol. 8). Oxford:
Oxford University Press.
Honigstein, Raphael. “Bayern Munich`s New President Will Ensure the Club
Continue as FC Uli Hoeneß”
http://www.theguardian.com/football/blog/2009/nov/30/
bayern-munich-bundesliga
Khan, Khalid.”Cure or Curse: Socio Club Ownerships in Spanish La Liga”
http://bleacherreport.com/articles/404511-cure-or-curse-socio-
club-ownerships-in-spanish-la-liga
Koylu, Enis. “Cruyff: I Won`t Go to Camp Nou While Rosell is There”
http://www.goal.com/en/news/1716/champions-league/2013/09/11/
4254571/cruyff-i-wont-go-to-camp-nou-while-rosell-is-there
Leong, KS. “Figo’s Barça-Madrid Secret Revealed”
http://www.goal.com/en/news/8/main/2008/08/02/801389/
figos-barça-madrid-secret-revealed
Macdonald, Paul. “Pep Guardiola Destroyed My Barcelona Dream - Milan
Newboy Zlatan Ibrahimovic”
http://www.goal.com/en/news/11/transfer-zone/2010/08/29/2093319/
pep-guardiola-destroyed-my-barcelona-dream-milan-newboy
Makhija, Akshay. “Top 10 Real Madrid Wins Over Barcelona”
http://www.goal.com/en-india/news/2292/editorials/
2012/04/21/3041161/top-10-real-madrid-wins-over-barcelona
Moe, T. M. (1984). The New Economics of Organization. American Journal of
Political Science, 739-777.
North, D. C. (1990). Institutions, Institutional Change and Economic
Performance. Cambridge University Press.
North, D. C., & Weingast, B. R. (1989). Constitutions and Commitment: The
Evolution of Institutions Governing Public Choice in
Seventeenth-century England.
The Journal of Economic History, 49(04), 803-832.
Peyret, Didac. “Sandro Rosell Q&A”
http://espnfc.com/columns/story?id=795065&cc=4716
Pierson, P. (2000). Increasing Returns, Path Dependence, and The Study of
Politics. American Political Science Review, 251-267.
Pratt, J. W., Zeckhauser, R., & Arrow, K. J. (1985). Principals and Agents: The
Structure of Business. Harvard Business Press.
Putnam, R. D., Leonardi, R., & Nanetti, R. Y. (1994). Making Democracy Work:
Civic Traditions in Modern Italy. Princeton University Press.
Rodrik, D. (1998). Has globalization Gone Too Far?. Challenge, 41(2), 81-94.
Ross, S. A. (1977). The Determination of Financial Structure: The
Incentive-signalling Approach. The Bell Journal of Economics, 23-40.
Sandel, M. J. (2012). What Money Can`t Buy: The Moral Limits of Markets.
Macmillan.
Sharma, Ashish. “Spanish Inquisition: FC Barcelona Prepare For A New
Future - Rosell, Ingla, Ferrer Or Benedito”
http://www.goal.com/en/news/1717/editorial/2010/06/12/1972462/
spanish-inquisition-fc-barcelona-prepare-for-a-new-future-rosell-
Simon, H. A. (1979). Rational Decision Making in Business Organizations. The
American Economic Review, 69(4), 493-513.
Skocpol, T., & Somers, M. (1980). The Uses of Comparative History in
Macrosocial Inquiry. Comparative Studies in Society and History,
22(2), 174-197.
Slomcyznski, K. M., & Shabad, G. (1998). Can Support For Democracy and
The Market Be Learned in School? A Natural Experiment in Post‐
Communist Poland. Political Psychology, 19(4), 749-779.
Smith, A. (1937). The Wealth of Nations (1776). New York: Modern Library,
740.
Streeck, W., & Yamamura, K. (Eds.). (2001). The Origins of Nonliberal
Capitalism: Germany and Japan in Comparison. Cornell University
Press.
Tiberghien, Y. (2007). Entrepreneurial States: Reforming Corporate
Governance in France, Japan, and Korea. Cornell University Press.
Vogel, S. K. (1996). Freer Markets, More rules: Regulatory Reform in
Advanced Industrial Countries. Cornell University Press.
Williamson, O. E. (1979). Transaction-cost Economics: The Governance of
Contractual Relations. Journal of Law and Economics, 22(2),
233-261.
Williamson, O. E. (1998). Transaction Cost Economics: How It Works; Where
It Is headed. De Economist, 146(1), 23-58.

B. 中文部分

公婷, & 吴木銮. (2012). 国 2000-2009 年腐败案例研究报告——基于 2800
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