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題名 Applications Barriers to Entry and Exclusive Vertical Contracts in Platform Markets
作者 胡偉民
PRIEGER, JAMES E. ; HU, WEI-MIN
貢獻者 財政系
日期 2012.04
上傳時間 25-Jun-2014 16:12:29 (UTC+8)
摘要 Our study extends the empirical literature on whether vertical restraints are anticompetitive. We focus on exclusive contracting in platform markets, which feature indirect network effects and thus are susceptible to an applications barrier to entry. Exclusive contracts in vertical relationships between the platform provider and software supplier can heighten entry barriers. We test these theories in the home video game market. We find that indirect network effects from software on hardware demand are present, and that exclusivity takes market share from rivals, but only when most games are nonexclusive. The marginal exclusive game contributes virtually nothing to console demand. Thus, allowing exclusive vertical contracts in platform markets need not lead to domination by one system protected by a hedge of complementary software. Our investigation suggests that bargaining power enjoyed by the best software providers and the skewed distribution of game revenue prevents the foreclosure of rivals through exclusive contracting.
關聯 Economic Inquiry, 50(2), 435-452
資料類型 article
DOI http://dx.doi.org/10.1111/j.1465-7295.2010.00355.x
dc.contributor 財政系en_US
dc.creator (作者) 胡偉民zh_TW
dc.creator (作者) PRIEGER, JAMES E. ; HU, WEI-MINen_US
dc.date (日期) 2012.04en_US
dc.date.accessioned 25-Jun-2014 16:12:29 (UTC+8)-
dc.date.available 25-Jun-2014 16:12:29 (UTC+8)-
dc.date.issued (上傳時間) 25-Jun-2014 16:12:29 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/66915-
dc.description.abstract (摘要) Our study extends the empirical literature on whether vertical restraints are anticompetitive. We focus on exclusive contracting in platform markets, which feature indirect network effects and thus are susceptible to an applications barrier to entry. Exclusive contracts in vertical relationships between the platform provider and software supplier can heighten entry barriers. We test these theories in the home video game market. We find that indirect network effects from software on hardware demand are present, and that exclusivity takes market share from rivals, but only when most games are nonexclusive. The marginal exclusive game contributes virtually nothing to console demand. Thus, allowing exclusive vertical contracts in platform markets need not lead to domination by one system protected by a hedge of complementary software. Our investigation suggests that bargaining power enjoyed by the best software providers and the skewed distribution of game revenue prevents the foreclosure of rivals through exclusive contracting.en_US
dc.format.extent 585780 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Economic Inquiry, 50(2), 435-452en_US
dc.title (題名) Applications Barriers to Entry and Exclusive Vertical Contracts in Platform Marketsen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1111/j.1465-7295.2010.00355.xen_US
dc.doi.uri (DOI) http://dx.doi.org/10.1111/j.1465-7295.2010.00355.x en_US