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題名 企業社會責任─金融業案例研究
Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry作者 陳淑蕊
Chan, Yolanda貢獻者 吳文傑
Wu, Jack
陳淑蕊
Chan, Yolanda關鍵詞 社會責任
金融業
Social Responsibility
Financial Industry日期 2013 上傳時間 14-Jul-2014 14:00:23 (UTC+8) 摘要 企業社會責任─金融業案例研究
Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility. Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics參考文獻 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.2. Carroll, A. B. 1979. A three-dimensional conceptual model of corporate social performance.3. The Academy of Management Review, 4, pp. 497-505.4. Davis, K. 1973. The case for and against business assumption of social responsibilities. The Academy of Management Journal, 16, pp. 312-322.5. Frederick, W. C. 1986. Theories of corporate social performance: Much done, more to do.6. Working paper, University of Pittsburgh, Graduate School of Business.7. Lindgreen, Adam and Swaen, Valerie (2010) Corporate Social Responsibility, International Journal of Management Reviews, 12, pp.1-78. McWilliams, Abagail; Siegel, Donald, (2001) Corporate Social Responsibility: a Theory of the Firm Perspective, The Academy of Management Review, 26, pp. 117-1279. Wartick, S. L., & Cochran, P. L. 1985. The evolution of the corporate social performance model. The Academy of Management Review, 10, pp 758-769-.10. Wood, Donna J., (1991) Corporate Social Performance Revisited, The Academy of Management Review, 16, pp. 691-71811. Zwetsloot, Gerard I J M (2003), From management systems to corporate social responsibility, 12. Journal of Business Ethics; 44, pp 201-20713. http://www.greenpeace.org/taiwan/zh/news/stories/forests/2014/j_and_j_commits/14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/15. http://www.otc.org.tw/ch/csr/content/introduction.html16. http://www.gvm.com.tw/2014CSR/event.html17. http://topic.cw.com.tw/csr/rules-5.aspx18. http://csr.moea.gov.tw/main.aspx 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933017
102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933017 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 陳淑蕊 zh_TW dc.contributor.author (Authors) Chan, Yolanda en_US dc.creator (作者) 陳淑蕊 zh_TW dc.creator (作者) Chan, Yolanda en_US dc.date (日期) 2013 en_US dc.date.accessioned 14-Jul-2014 14:00:23 (UTC+8) - dc.date.available 14-Jul-2014 14:00:23 (UTC+8) - dc.date.issued (上傳時間) 14-Jul-2014 14:00:23 (UTC+8) - dc.identifier (Other Identifiers) G0101933017 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67509 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 101933017 zh_TW dc.description (描述) 102 zh_TW dc.description.abstract (摘要) 企業社會責任─金融業案例研究 zh_TW dc.description.abstract (摘要) Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility. Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics en_US dc.description.tableofcontents 1. Introduction 12. Corporate Social Responsibility 22.1. Benefit of CSR 52.2. Regulations on CSR 73. CSR in Taiwan 93.1. CSR in Taiwan Financial Industry 113.2. How CSR is Measured 144. Is CSR a Good Cause or Marketing Tactic? 184.1. Qualitative Survey 184.2. Quantitative Survey 195. Survey Analysis 235.1. Qualitative Analysis 235.2. Quantitative Analysis 266. Findings 316.1. Sustainability Becomes the Responsibility of PR 316.2. Award and Media Exposure as Important KPI for CSR 316.3. Room for Improvement for Local Corporates 326.4. Public Is Still Lack of Understanding CSR 337. Conclusion 35Reference 37Appendix 39Quantitative Survey Results 39 zh_TW dc.format.extent 237249 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933017 en_US dc.subject (關鍵詞) 社會責任 zh_TW dc.subject (關鍵詞) 金融業 zh_TW dc.subject (關鍵詞) Social Responsibility en_US dc.subject (關鍵詞) Financial Industry en_US dc.title (題名) 企業社會責任─金融業案例研究 zh_TW dc.title (題名) Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.2. Carroll, A. B. 1979. A three-dimensional conceptual model of corporate social performance.3. The Academy of Management Review, 4, pp. 497-505.4. Davis, K. 1973. The case for and against business assumption of social responsibilities. The Academy of Management Journal, 16, pp. 312-322.5. Frederick, W. C. 1986. Theories of corporate social performance: Much done, more to do.6. Working paper, University of Pittsburgh, Graduate School of Business.7. Lindgreen, Adam and Swaen, Valerie (2010) Corporate Social Responsibility, International Journal of Management Reviews, 12, pp.1-78. McWilliams, Abagail; Siegel, Donald, (2001) Corporate Social Responsibility: a Theory of the Firm Perspective, The Academy of Management Review, 26, pp. 117-1279. Wartick, S. L., & Cochran, P. L. 1985. The evolution of the corporate social performance model. The Academy of Management Review, 10, pp 758-769-.10. Wood, Donna J., (1991) Corporate Social Performance Revisited, The Academy of Management Review, 16, pp. 691-71811. Zwetsloot, Gerard I J M (2003), From management systems to corporate social responsibility, 12. Journal of Business Ethics; 44, pp 201-20713. http://www.greenpeace.org/taiwan/zh/news/stories/forests/2014/j_and_j_commits/14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/15. http://www.otc.org.tw/ch/csr/content/introduction.html16. http://www.gvm.com.tw/2014CSR/event.html17. http://topic.cw.com.tw/csr/rules-5.aspx18. http://csr.moea.gov.tw/main.aspx zh_TW
