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題名 Developing an extended theory of planned behavior model to predict consumers`` intention to visit green hotels
作者 Chen, Mei-Fang; Tung, Pei-Ju
貢獻者 企管系
關鍵詞 Extended Theory of Planned Behavior (TPB); Environmental concern; Perceived moral obligation; Green hotels
日期 2014
上傳時間 4-Nov-2014 15:35:42 (UTC+8)
摘要 This study aims to develop an extended Theory of Planned Behavior (TPB) research model which includes environmental concern and perceived moral obligation to predict consumers’ intention to visit green hotels. A total of 559 respondents collected in Taiwan as data input. The empirical results of structural equation modeling (SEM) indicate that consumers’ environmental concern indeed exert a positive influence on their attitude toward green hotels, subjective norms, and perceived behavioral control (i.e., the antecedents of the TPB model) as well as their perceived moral obligation, which in turn influence their intention to visit green hotels as expected. The results obtained from this empirical study verify that the extended TPB model has a good explanatory power. The implications of the research findings and suggestions for the Taiwan Environmental Protection Administration and the hotel accommodation industry to increase the popularity of green hotels choice are included in the study.
關聯 International Journal of Hospitality Management, 36, 221-230
資料類型 article
DOI http://dx.doi.org/http://dx.doi.org/10.1016/j.ijhm.2013.09.006
dc.contributor 企管系en_US
dc.creator (作者) Chen, Mei-Fang; Tung, Pei-Juen_US
dc.date (日期) 2014en_US
dc.date.accessioned 4-Nov-2014 15:35:42 (UTC+8)-
dc.date.available 4-Nov-2014 15:35:42 (UTC+8)-
dc.date.issued (上傳時間) 4-Nov-2014 15:35:42 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/71090-
dc.description.abstract (摘要) This study aims to develop an extended Theory of Planned Behavior (TPB) research model which includes environmental concern and perceived moral obligation to predict consumers’ intention to visit green hotels. A total of 559 respondents collected in Taiwan as data input. The empirical results of structural equation modeling (SEM) indicate that consumers’ environmental concern indeed exert a positive influence on their attitude toward green hotels, subjective norms, and perceived behavioral control (i.e., the antecedents of the TPB model) as well as their perceived moral obligation, which in turn influence their intention to visit green hotels as expected. The results obtained from this empirical study verify that the extended TPB model has a good explanatory power. The implications of the research findings and suggestions for the Taiwan Environmental Protection Administration and the hotel accommodation industry to increase the popularity of green hotels choice are included in the study.en_US
dc.format.extent 921606 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) International Journal of Hospitality Management, 36, 221-230en_US
dc.subject (關鍵詞) Extended Theory of Planned Behavior (TPB); Environmental concern; Perceived moral obligation; Green hotelsen_US
dc.title (題名) Developing an extended theory of planned behavior model to predict consumers`` intention to visit green hotelsen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.ijhm.2013.09.006en_US
dc.doi.uri (DOI) http://dx.doi.org/http://dx.doi.org/10.1016/j.ijhm.2013.09.006en_US