| dc.contributor | 廣告系 | |
| dc.creator (作者) | Chen, Amber Wenling;Liu, Jeanne Mei-Chyi | |
| dc.creator (作者) | 陳文玲;劉美琪 | zh_TW |
| dc.date (日期) | 1998-01 | |
| dc.date.accessioned | 25-Feb-2015 15:35:10 (UTC+8) | - |
| dc.date.available | 25-Feb-2015 15:35:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Feb-2015 15:35:10 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/73526 | - |
| dc.description.abstract (摘要) | A survey was conducted on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. Among 120 respondents, while 32.5% responded that ethical problems did not exist, 67.5% admitted that ethical problems were commonplace at work. According to these respondents, the most frequently mentioned ethical problems were representing unethical products or services, the message of advertisements, agency-client relationship, the creditability of research, under-table rebate, and the quality of service. Suggestions for international advertising managers are also provided by comparing the finding from the present study with earlier studies in the United States. | |
| dc.format.extent | 823994 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Business Ethics, 17(1), 15-23 | |
| dc.title (題名) | Agency practitioners` perceptions of professional ethics in Taiwan | |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1023/A:1005773418832 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1023/A:1005773418832 | en_US |
