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題名 Factors influencing the foreign entry mode of Asian and Latin-American banks
作者 Shen, Chung-Hua;Hsieh, Meng-Fen;Lee, Jen-Sin
沈中華
貢獻者 金融系
關鍵詞 entry mode; cultural difference; market seeking; customer following; financial service
日期 2010-09
上傳時間 18-Mar-2015 14:27:27 (UTC+8)
摘要 The majority of past studies on the foreign market mode of entry have focused on manufacturing industries. Although some studies have explored the entry mode decisions of the banking industry, most of them have adopted the case study method, and systematic studies have been relatively few. This study intends to fill this gap through an investigation of 7041 Asian and Latin-American bank branches covering the period from 1999 to 2005. The analytical results demonstrate that both Asian and Latin-American banks are market seekers. However, Latin-American banks are not customer followers. In addition, the larger the scale of the bank or the greater the net interest margin the more likely it is that high-control entry modes will be adopted. In contrast, in countries in Asia with a greater cultural distance, banks tend to establish low-control entry modes to avoid uncertainty. However, this does not apply in the case of Latin America.
關聯 Service Industries Journal, 30(14), 2351-2365
資料類型 article
DOI http://dx.doi.org/10.1080/02642060802641567
dc.contributor 金融系
dc.creator (作者) Shen, Chung-Hua;Hsieh, Meng-Fen;Lee, Jen-Sin
dc.creator (作者) 沈中華zh_TW
dc.date (日期) 2010-09
dc.date.accessioned 18-Mar-2015 14:27:27 (UTC+8)-
dc.date.available 18-Mar-2015 14:27:27 (UTC+8)-
dc.date.issued (上傳時間) 18-Mar-2015 14:27:27 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/73902-
dc.description.abstract (摘要) The majority of past studies on the foreign market mode of entry have focused on manufacturing industries. Although some studies have explored the entry mode decisions of the banking industry, most of them have adopted the case study method, and systematic studies have been relatively few. This study intends to fill this gap through an investigation of 7041 Asian and Latin-American bank branches covering the period from 1999 to 2005. The analytical results demonstrate that both Asian and Latin-American banks are market seekers. However, Latin-American banks are not customer followers. In addition, the larger the scale of the bank or the greater the net interest margin the more likely it is that high-control entry modes will be adopted. In contrast, in countries in Asia with a greater cultural distance, banks tend to establish low-control entry modes to avoid uncertainty. However, this does not apply in the case of Latin America.
dc.format.extent 137 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Service Industries Journal, 30(14), 2351-2365
dc.subject (關鍵詞) entry mode; cultural difference; market seeking; customer following; financial service
dc.title (題名) Factors influencing the foreign entry mode of Asian and Latin-American banks
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1080/02642060802641567en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1080/02642060802641567 en_US