| dc.contributor | 資管系 | |
| dc.creator (作者) | Yu, S.-C.;Ting, C.-J.;Lu, H.-C.;Fu, Fong-Ling | |
| dc.creator (作者) | 傅豐玲 | zh_TW |
| dc.date (日期) | 2012 | |
| dc.date.accessioned | 10-Apr-2015 17:34:42 (UTC+8) | - |
| dc.date.available | 10-Apr-2015 17:34:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Apr-2015 17:34:42 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/74501 | - |
| dc.description.abstract (摘要) | Taipei city EASYCARD Corp. continues to explore avenues to integrate more services and plans to extend the use of its smart card to other business activities beyond transportation systems, such as smart card use in the payment systems of small-value purchases. The ultimate aim is to allow people to travel around Taiwan with only one card. However, despite the many lessons that can be learned from the experiences of those company initiatives, there are still various issues pertaining to the implementation of their new services. Based on the Unified Theory of Acceptance and Use of technology (UTAUT) model, this paper specifically investigates planned usage of the Easycard payment systems between `oldstreet` venders and their customers. Analysis of the results indicates that there is significant difference between the venders and customers` perception in the behavioral intentions to use smart card payment systems services. It is implicated that females, older and lower- educated users` lack influence on the new technology`s performance expectancy, lack facilitating conditions, and lack social influence, so as to affect their intension to use technology. © 2012 AICIT. | |
| dc.format.extent | 176 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceedings - ICIDT 2012, 8th International Conference on Information Science and Digital Content Technology | |
| dc.subject (關鍵詞) | Behavioral intention; Business activities; Card payments; Company initiative; Facilitating conditions; Intention to use; New services; older customers; Payment systems; perceived credibility; Social influence; Transportation system; Unified theory of acceptance and use of technology; UTAUT; Information science; Sales; Smart cards; Transportation; Economic and social effects | |
| dc.title (題名) | Older-users` acceptance of smartcard payment systems: An investigation of an old-street venders | |
| dc.type (資料類型) | conference | en |
