| dc.contributor | 企管系 | |
| dc.creator (作者) | Horng, Shwu-Min | |
| dc.creator (作者) | 洪叔民 | zh_TW |
| dc.date (日期) | 2012 | |
| dc.date.accessioned | 17-Apr-2015 10:48:24 (UTC+8) | - |
| dc.date.available | 17-Apr-2015 10:48:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Apr-2015 10:48:24 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/74645 | - |
| dc.description.abstract (摘要) | This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users` behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research. © 2012 IEEE. | |
| dc.format.extent | 176 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceedings of the 9th International Conference on Information Technology, ITNG 2012 | |
| dc.subject (關鍵詞) | Exploratory studies; Google Analytics; Managerial implications; Social Networks; Statistical techniques; Web 2.0; Information technology; Social networking (online); Statistical methods; Web services | |
| dc.title (題名) | An exploratory study of the users` behavior on social network sites | |
| dc.type (資料類型) | conference | en |
| dc.identifier.doi (DOI) | 10.1109/ITNG.2012.69 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1109/ITNG.2012.69 | |
