| dc.contributor | 國貿系 | |
| dc.creator (作者) | Chiou, Jyh-Shen;Hsiao, Cheng-Chieh;Chang, Chun-Hao | |
| dc.creator (作者) | 邱志聖;蕭丞傑;張鈞皓 | zh_TW |
| dc.date (日期) | 2013 | |
| dc.date.accessioned | 2-Sep-2015 15:10:17 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 15:10:17 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 15:10:17 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78155 | - |
| dc.description.abstract (摘要) | An abstract of the article "Fear, Love, and Social Influence in Social Marketing: Evolution or Elaboration?" by Jyh-Shen Chiou, Cheng-Chieh Hsiao and Chun-Hao Chang is presented. | |
| dc.format.extent | 104030 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | AMA Summer Educators` Conference Proceedings, 24, 135-136 | |
| dc.title (題名) | FEAR, LOVE, AND SOCIAL INFLUENCE IN SOCIAL MARKETING: EVOLUTION OR ELABORATION? | |
| dc.type (資料類型) | conference | en |
