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題名 Service-driven social community and its relation to well-being
作者 Chou, Cindy Yunhsin;Yuan, Soe-Tsyr
苑守慈
貢獻者 資管系
關鍵詞 customer empowerment;motives for engaging in co-creation;self-determination;service-driven social community;well-being
日期 2015-05
上傳時間 3-Sep-2015 17:39:06 (UTC+8)
摘要 This study aims to develop a conceptual framework pertaining to a service-driven social community and its relation to customer well-being. This paper draws on motivations and self-determination theory to expand an existing empowerment framework for a better understanding of how a service provider, which aims at transforming its service offerings to achieve business sustainability, supports for his/her customers’ needs in value co-creation in the beginning and over the course of time, which subsequently drive their active engagement in co-creation. The framework reinforces the transformative role of a service to establish a social community to satisfy customers’ psychological needs for competence, autonomy and a sense of relatedness. The satisfaction will drive the community to form a collective commitment to shared goals and intercustomer support, which subsequently perpetuates community members’ positive experiences of living well. This is accomplished through a case study drawn from the cTaipei platform, where service providers interact with their networks and customers to co-create values in developing a creative Taipei city. This paper contributes to this practice by providing a roadmap for services and customers to be benefited from the proposed service-driven social community framework.
關聯 Service Industries Journal, 35(7-8), 368-387
資料類型 article
DOI http://dx.doi.org/10.1080/02642069.2015.1015520
dc.contributor 資管系
dc.creator (作者) Chou, Cindy Yunhsin;Yuan, Soe-Tsyr
dc.creator (作者) 苑守慈zh_TW
dc.date (日期) 2015-05
dc.date.accessioned 3-Sep-2015 17:39:06 (UTC+8)-
dc.date.available 3-Sep-2015 17:39:06 (UTC+8)-
dc.date.issued (上傳時間) 3-Sep-2015 17:39:06 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78268-
dc.description.abstract (摘要) This study aims to develop a conceptual framework pertaining to a service-driven social community and its relation to customer well-being. This paper draws on motivations and self-determination theory to expand an existing empowerment framework for a better understanding of how a service provider, which aims at transforming its service offerings to achieve business sustainability, supports for his/her customers’ needs in value co-creation in the beginning and over the course of time, which subsequently drive their active engagement in co-creation. The framework reinforces the transformative role of a service to establish a social community to satisfy customers’ psychological needs for competence, autonomy and a sense of relatedness. The satisfaction will drive the community to form a collective commitment to shared goals and intercustomer support, which subsequently perpetuates community members’ positive experiences of living well. This is accomplished through a case study drawn from the cTaipei platform, where service providers interact with their networks and customers to co-create values in developing a creative Taipei city. This paper contributes to this practice by providing a roadmap for services and customers to be benefited from the proposed service-driven social community framework.
dc.format.extent 245 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Service Industries Journal, 35(7-8), 368-387
dc.subject (關鍵詞) customer empowerment;motives for engaging in co-creation;self-determination;service-driven social community;well-being
dc.title (題名) Service-driven social community and its relation to well-being
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1080/02642069.2015.1015520
dc.doi.uri (DOI) http://dx.doi.org/10.1080/02642069.2015.1015520