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題名 汽車召回事件對汽車銷售的影響─以中國為例
The impact of recall on car sales-The case of Chinese automobile market作者 鄭羽庭
Cheng, Yu Ting貢獻者 胡偉民
Hu, Wei Min
鄭羽庭
Cheng, Yu Ting關鍵詞 汽車召回
汽車銷售
中國日期 2015 上傳時間 1-Oct-2015 14:24:07 (UTC+8) 摘要 本文旨在評估召回效果，運用中國汽車工業協會數據中心的汽車銷售資料以及國家質檢總局缺陷產品管理中心的汽車召回公告資料，研究方法採用自然實驗方法中的差異中之差異法(Difference in Difference，簡稱DID方法)，估計汽車召回事件對於汽車銷售的影響、可能的外部效果。 參考文獻 ”Auto recall and consumer recall: effects on sales,” Challenge.” Did Large Recalls of Chinese Consumer Goods Lower U.S. Imports from China?” FRBSF ECONOMIC LETTER Number 2008-17.Austan Goolsbee (2008)” HOW DO INCUMBENTS RESPOND TO THE THREATOF ENTRY? EVIDENCE FROM THE MAJOR AIRLINES” The Quarterly Journal of Economics.Celso Augusto de Matos and Carlos Alberto Vargas Rossi (2006) ”Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions,” International Journal of Consumer Studies ISSN 1470-6431.David Card (1988)” Measuring the Effect of Subsidized Training Programs on Movements In and Out of Employment” Econometrica, Vol. 56, No. 3. (May, 1988), pp. 497-530.David Card(1993)” MINIMUM WAGES AND EMPLOYMENT: A CASE STUDY OF THE FAST FOOD INDUSTRY IN NEW JERSEY AND PENNSYLVANIA” Nber Working Paper series.Francesca Magno (2012)” Managing product recalls: The effects of time, responsible vs. opportunistic recall management and blame on consumer’s attitudes,” Procedia-Social and Behavioral Sciences 58 (2012) 1309-1315.Frank Verboven (2013)”Scrapping Subsidies during the Financial Crisis-Evidence from the Europe ” Discussion Paper No. 13-079.George E. Hoffer (1971)”Does Automobile Style Change Payoff ?”Applied Economics 1971, 3, 153-165.George E. Hoffer (1981)”Testing the impact of recalls on the demand for automobiles,” Economic Inquiry Vol. XIX.George E. Hoffer (1983)”Will retarding the information flow on automobile recalls affect consumer demand? ”Economic Inquiry Vol. XXI.George E. Hoffer (1897)”Automotive recalls and informational efficiency,” The Financial Review (Vol.22, No.4).George E. Hoffer (2011)”Auto recalls: do they affect market share? ”.Kamrul Ahsan (2013)” TREND ANALYSIS OF CAR RECALLS: EVIDENCE FROM THE USMARKET,” International Journal of Managing Value and Supply Chains (IJMVSC) Vol.4, No. 4.Nicholas G. Rupp (2000)” Are government initiated recalls more damaging for shareholders? Evidence from automotive recalls, 1973–1998,” Economics Letters 71 (2001) 265–270.Nicholas G. Rupp (2003)” The Attributes of a Costly Recall: Evidence from the Automotive Industry,” Review of Industrial Organization.Nizar Souiden and Frank Pons (2009)” Product recall crisis management:the impact on manufacturer’s image, consumer loyalty and purchase intention,” Journal of Product & Brand Management 18/2 106-114.Rodney L. Carlson (2014)”Seemingly Unrelated Regression and the Demand for Automobiles of Different Sizes, 1965-75: A Disaggregate Approach,” The Journal of Business, Vol. 51, No. 2 (Apr., 1978), pp. 243-262.Shanjun Li (2010)”Evaluting “Cash-for-Clunkers”” Discussion Paper.Shannon A. Bowen (2014)” Auto recall crisis, framing, and ethical response: Toyota’s missteps,” Public Relations Review (2014). 描述 碩士
國立政治大學
經濟學系
102258005資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102258005 資料類型 thesis dc.contributor.advisor 胡偉民 zh_TW dc.contributor.advisor Hu, Wei Min en_US dc.contributor.author (Authors) 鄭羽庭 zh_TW dc.contributor.author (Authors) Cheng, Yu Ting en_US dc.creator (作者) 鄭羽庭 zh_TW dc.creator (作者) Cheng, Yu Ting en_US dc.date (日期) 2015 en_US dc.date.accessioned 1-Oct-2015 14:24:07 (UTC+8) - dc.date.available 1-Oct-2015 14:24:07 (UTC+8) - dc.date.issued (上傳時間) 1-Oct-2015 14:24:07 (UTC+8) - dc.identifier (Other Identifiers) G0102258005 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78782 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經濟學系 zh_TW dc.description (描述) 102258005 zh_TW dc.description.abstract (摘要) 本文旨在評估召回效果，運用中國汽車工業協會數據中心的汽車銷售資料以及國家質檢總局缺陷產品管理中心的汽車召回公告資料，研究方法採用自然實驗方法中的差異中之差異法(Difference in Difference，簡稱DID方法)，估計汽車召回事件對於汽車銷售的影響、可能的外部效果。 zh_TW dc.description.tableofcontents 第一章 研究背景………………………………………………………………………1第二章 汽車產品召回發展……………………………………………………………2第一節 中國汽車產品召回發展……………………………………………………2第二節 召回效果議題………………………………………………………………4第三章 文獻回顧………………………………………………………………………6第四章 研究方法………………………………………………………………………9第一節 實證模型……………………………………………………………………9第二節 資料來源與變數說明………………………………………………………11第五章 實證分析………………………………………………………………………13第一節 中國汽車召回前後的銷售量趨勢…………………………………………13第二節 DID 方法估計之召回效果…………………………………………………14第六章 結論……………………………………………………………………………19參考文獻…………………………………………………………………………………20 zh_TW dc.format.extent 1015327 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102258005 en_US dc.subject (關鍵詞) 汽車召回 zh_TW dc.subject (關鍵詞) 汽車銷售 zh_TW dc.subject (關鍵詞) 中國 zh_TW dc.title (題名) 汽車召回事件對汽車銷售的影響─以中國為例 zh_TW dc.title (題名) The impact of recall on car sales-The case of Chinese automobile market en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) ”Auto recall and consumer recall: effects on sales,” Challenge.” Did Large Recalls of Chinese Consumer Goods Lower U.S. Imports from China?” FRBSF ECONOMIC LETTER Number 2008-17.Austan Goolsbee (2008)” HOW DO INCUMBENTS RESPOND TO THE THREATOF ENTRY? EVIDENCE FROM THE MAJOR AIRLINES” The Quarterly Journal of Economics.Celso Augusto de Matos and Carlos Alberto Vargas Rossi (2006) ”Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions,” International Journal of Consumer Studies ISSN 1470-6431.David Card (1988)” Measuring the Effect of Subsidized Training Programs on Movements In and Out of Employment” Econometrica, Vol. 56, No. 3. (May, 1988), pp. 497-530.David Card(1993)” MINIMUM WAGES AND EMPLOYMENT: A CASE STUDY OF THE FAST FOOD INDUSTRY IN NEW JERSEY AND PENNSYLVANIA” Nber Working Paper series.Francesca Magno (2012)” Managing product recalls: The effects of time, responsible vs. opportunistic recall management and blame on consumer’s attitudes,” Procedia-Social and Behavioral Sciences 58 (2012) 1309-1315.Frank Verboven (2013)”Scrapping Subsidies during the Financial Crisis-Evidence from the Europe ” Discussion Paper No. 13-079.George E. Hoffer (1971)”Does Automobile Style Change Payoff ?”Applied Economics 1971, 3, 153-165.George E. Hoffer (1981)”Testing the impact of recalls on the demand for automobiles,” Economic Inquiry Vol. XIX.George E. Hoffer (1983)”Will retarding the information flow on automobile recalls affect consumer demand? ”Economic Inquiry Vol. XXI.George E. Hoffer (1897)”Automotive recalls and informational efficiency,” The Financial Review (Vol.22, No.4).George E. Hoffer (2011)”Auto recalls: do they affect market share? ”.Kamrul Ahsan (2013)” TREND ANALYSIS OF CAR RECALLS: EVIDENCE FROM THE USMARKET,” International Journal of Managing Value and Supply Chains (IJMVSC) Vol.4, No. 4.Nicholas G. Rupp (2000)” Are government initiated recalls more damaging for shareholders? Evidence from automotive recalls, 1973–1998,” Economics Letters 71 (2001) 265–270.Nicholas G. Rupp (2003)” The Attributes of a Costly Recall: Evidence from the Automotive Industry,” Review of Industrial Organization.Nizar Souiden and Frank Pons (2009)” Product recall crisis management:the impact on manufacturer’s image, consumer loyalty and purchase intention,” Journal of Product & Brand Management 18/2 106-114.Rodney L. Carlson (2014)”Seemingly Unrelated Regression and the Demand for Automobiles of Different Sizes, 1965-75: A Disaggregate Approach,” The Journal of Business, Vol. 51, No. 2 (Apr., 1978), pp. 243-262.Shanjun Li (2010)”Evaluting “Cash-for-Clunkers”” Discussion Paper.Shannon A. Bowen (2014)” Auto recall crisis, framing, and ethical response: Toyota’s missteps,” Public Relations Review (2014). zh_TW
