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題名 高度競爭下的市場進入決策：以台北市便利商店為例
Entry Decisions in Highly Competitive Markets：A Case of Convenience Store Chains in Taipei作者 陳賀雄 貢獻者 江品慧<br>王信實
Chiang, Piin hueih<br>Wang, Shinn Shyr
陳賀雄關鍵詞 市場進入決策
多市場競爭接觸
相互容忍
設點分析
便利商店
Entry decisions
Multimarket contact
Mutual forbearance
Location analysis
Convenience store firms日期 2015 上傳時間 2-Nov-2015 14:55:42 (UTC+8) 摘要 本論文探討台北市連鎖式便利商店的市場進入決策。研究發現在便利商店的產業裡，相較於多重市場接觸(亦即是否已同時出現在其他市場)的考量，與競爭對手門市的距離對廠商的進入決策有較大的影響。此外，上期競爭對手存在與否，也是廠商是否進入該市場的重要衡量依據。大型連鎖店會進入前一期競爭較激烈的市場，這些市場競爭對手的門市已有一家以上；而小型連鎖店通常不會依據對手的門市數目來決定其進入的決策。最後，利用不同的落後期變數設定，本文發現廠商的進入決策具有一致性。這表示在台北市，便利商店已經是相當成熟的產業了。
In this paper we study entry decisions of the convenience store chains in Taipei. We find that the distance between store pairs is more relevant to firms` entry decisions than the multimarket contact (i.e., firms encounter each other in multiple markets) in this industry. In addition, the presence of a firm`s rivals in the previous period plays an important role in the entry decision. The large convenience store chains are more likely to enter more competitive markets, such as markets consisting of more than one rivals` store. On the other hand, the small chains are indifferent to their rivals` presence when making their entry decisions. Lastly, firms` entry decisions are consistent when different measurements of lagged variables are used. We interpret that the convenience store industry may have reached a stable state in Taipei.參考文獻 Baum, Joel A.C. & Greve, Henrich R. (1996) Competitive Dynamics Of Interfirm Rivalry, Academy Of Management Journal vol.39, 2, 255-291Baum, Joel A. C. & Korn, Helaine J. (1999) Dynamics of dyadic competitive interaction, Strategic Management Journal vol.20,3,251-278 Baum, Joel A.C. & Greve, Henrich R. (2001) Advances in Strategic Management, Vol.18Bernheim, B. Douglas & Whinston, Michael D. (1990) Multimarket Contact and Collusive Behavior, The RAND Journal of Economics, vol.21,2,1-26Berry, Steven T. (1992) Estimation of a Model of Entry in the Airline Industry, Econometrica, vol.60,4,889-917Bresnahan, Timothy F. & Reiss, Peter C. (1991) Entry and Competition in Concentrated Markets, Journal of Political Economy, vol.99,5,977-1009Chen, Y.-C. (2010) An empirical research of Key Success Factors for the Chain Convenience Store, M.A. thesis, National Cheng Kung University, Tainan, TaiwanChen, Zhiqi & Ross, Thomas W. (2007) Markets Linked by Rising Marginal Costs: Implications for Multimarket Contact, Recoupment, and Retaliatory Entry, Review of Industrial Organization, vol.31,1,1-21Ciliberto, Federico & Williams, Jjonathan W. (2014) Does multimarket contact facilitate tacit collusion? Inference on conduct parameters in the airline industry, The RAND Journal of Economics, vol.45, 4, 764-791Edwards, C. D. (1955) Conglomerate Bigness as a Source of Power, National Bureau of Economic Research Conference Report, Business Concentration and Price Policy (Princeton: Princeton University Press), 331-359Evans, William N. & Kessides, Ioannis N. (1994) Living by the Golden Rule": Multimarket Contact in the U.S. Airline Industry", The Quarterly Journal of Economics, Vol.109,2,341-366Farhan, Bilal & Murray, Alan T. (2005) A GIS-Based Approach for Delineating Market Areas for Park and Ride Facilities, Transactions in GIS, vol.9, 2, 91-108Gonzalez-Benito, Oscar (2005) Spatial competitive interaction of retail store formats: modeling proposal and empirical results, Journal of Business Research, vol.58, 4, 457 - 466Greve, Henrich R. & Mitsuhashi, Hitoshi (2004) Multiunit organization and multimarket strategy: the dynamics of market entry and commitment, Scandinavian Journal of Management, vol.20, 1-2, 9-30Hotelling, H. (1939) Stability in Competition, The Economic Journal, vol.39, 153, 41-57Hughes, Kirsty & Oughton, Christine (1993) Diversification, Multi-market Contact and Profitability, Economica, vol.60, 238, 203-224Jian, J.-R. (2014) The Affect Density of Convenience Stores on Crime Rate, M.A. Thesis, National Taipei University, Taipei, Taiwan Jung, C.-T., Sun C.-H. & Lee, W.-K. (2005) Spatial Data Mining on Census Data- A Case Study for Location Analysis of Convenience Stores in Taipei City, Journal of Taiwan Geographic Information Science, vol.2, 1, 45-46Kuo, R.J.; Chi, S.C. & Kao, S.S. (2002) A decision support system for selecting convenience store location through integration of fuzzy AHP and artificial neural network, Computers in Industry, vol.47, 2, 199 - 214Lee, Y. & Koutsopoulos, K. (1976) A locational analysis of convenience food stores in metropolitan Denver, The Annals of Regional Science, vol.10, 1, 104-117Li, S.-C. (2002) Chain Convenience Store and Urban Community Resident Daily Life Interaction- A Case of Tung-Ming Village, Tainan City, M.A. thesis, National Cheng Kung University, Tainan, Taiwan Li, Y.-Z. (1991) An Analysis of Location Decisions of Convenience Store Chains, M.A. thesis, National Cheng Kung University, Tainan, Taiwan Luo, L.-R. (2002) The Evaluation Model of Convenience Chain Stores` Site Selection: A Fuzzy AHP Approach, M.A. thesis, National Chung Cheng University, Chiayi, TaiwanMazzeo, Michael J. (2002) Product Choice and Oligopoly Market Structure, The RAND Journal of Economics, vol.33, 2, 221-242Netz, Janet S. & Taylor, Beck A. (2002) Maximum or Minimum Differentiation? Location Patterns of Retail Outlets, Review of Economics and Statistics, vol.84, 1, 162-175Nishida, Mitsukuni (2014) Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa, Marketing Science, vol.34, 1, 20-38Prieger, James E. (2013) Multimarket contact, competition and broadband provider entry, Working paper Ratcliff, R. V. (1939) The Problem of Retail Site Selection , Michigan Business Studies, vol.9, 1 Shi, C.-G., Zhang J.-X. & Peng, J.-W. (2002) The Effect of Internet Shopping and Pick Up Service on Potential Physical Store Demand - A 7-Eleven Case, NTU management review Sorenson, Timothy L. (2009) Credible collusion in multimarket oligopoly, Managerial and Decision Economics , vol.28, 2, 115-128Thomadsen, R. (2007) Product Positioning and Competition: The Role of Location in the Fast Food Industry, Marketing Science, vol.26, 6, 792-804Toivanen, O. & Waterson, M. (2005) Market Structure and Entry: Where`s the Beef? ,RAND Journal of Economics, vol.36, 3, 680-699Wang, S.-H., Lin I.-C. Chen C.-Y. Chen D.-R. Chan T.-C. & Chen, W.-J. (2013) Availability of convenience stores and adolescent alcohol use in Taiwan: a multilevel analysis of national surveys, Addiction, vol.108, 12 Yang, N. (2012) Burger King and McDonald`s: Where`s the Spillover? International Journal of the Economics of Business, vol.19, 2 Yang, Y.-L. (2009) The Consumers Purchase Decision of Chained Convenient Store at Scholl Campus, M.A. Thesis, Kun Shan University, Tainan, Taiwan Yu, Tieying & Jr., Albert A. Cannella (2013) A Comprehensive Review of Multimarket Competition Research, Journal of Management, vol.39, 1, 76-109 描述 碩士
國立政治大學
經濟學系
102258017資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102258017 資料類型 thesis dc.contributor.advisor 江品慧<br>王信實 zh_TW dc.contributor.advisor Chiang, Piin hueih<br>Wang, Shinn Shyr en_US dc.contributor.author (Authors) 陳賀雄 zh_TW dc.creator (作者) 陳賀雄 zh_TW dc.date (日期) 2015 en_US dc.date.accessioned 2-Nov-2015 14:55:42 (UTC+8) - dc.date.available 2-Nov-2015 14:55:42 (UTC+8) - dc.date.issued (上傳時間) 2-Nov-2015 14:55:42 (UTC+8) - dc.identifier (Other Identifiers) G0102258017 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/79235 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經濟學系 zh_TW dc.description (描述) 102258017 zh_TW dc.description.abstract (摘要) 本論文探討台北市連鎖式便利商店的市場進入決策。研究發現在便利商店的產業裡，相較於多重市場接觸(亦即是否已同時出現在其他市場)的考量，與競爭對手門市的距離對廠商的進入決策有較大的影響。此外，上期競爭對手存在與否，也是廠商是否進入該市場的重要衡量依據。大型連鎖店會進入前一期競爭較激烈的市場，這些市場競爭對手的門市已有一家以上；而小型連鎖店通常不會依據對手的門市數目來決定其進入的決策。最後，利用不同的落後期變數設定，本文發現廠商的進入決策具有一致性。這表示在台北市，便利商店已經是相當成熟的產業了。 zh_TW dc.description.abstract (摘要) In this paper we study entry decisions of the convenience store chains in Taipei. We find that the distance between store pairs is more relevant to firms` entry decisions than the multimarket contact (i.e., firms encounter each other in multiple markets) in this industry. In addition, the presence of a firm`s rivals in the previous period plays an important role in the entry decision. The large convenience store chains are more likely to enter more competitive markets, such as markets consisting of more than one rivals` store. On the other hand, the small chains are indifferent to their rivals` presence when making their entry decisions. Lastly, firms` entry decisions are consistent when different measurements of lagged variables are used. We interpret that the convenience store industry may have reached a stable state in Taipei. en_US dc.description.tableofcontents Abstract iiList of Tables ivList of Figures v1. Introduction 12. Industry Background 53. Data Description 103.1 Variables 143.2 Summary Statistics 224. Model 254.1 Logistic Model 254.2 Empirical Model 265. Estimated Results 286. Conclusion 39References 41Appendix 45A.1 Entry in markets of different population density 45 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102258017 en_US dc.subject (關鍵詞) 市場進入決策 zh_TW dc.subject (關鍵詞) 多市場競爭接觸 zh_TW dc.subject (關鍵詞) 相互容忍 zh_TW dc.subject (關鍵詞) 設點分析 zh_TW dc.subject (關鍵詞) 便利商店 zh_TW dc.subject (關鍵詞) Entry decisions en_US dc.subject (關鍵詞) Multimarket contact en_US dc.subject (關鍵詞) Mutual forbearance en_US dc.subject (關鍵詞) Location analysis en_US dc.subject (關鍵詞) Convenience store firms en_US dc.title (題名) 高度競爭下的市場進入決策：以台北市便利商店為例 zh_TW dc.title (題名) Entry Decisions in Highly Competitive Markets：A Case of Convenience Store Chains in Taipei en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Baum, Joel A.C. & Greve, Henrich R. (1996) Competitive Dynamics Of Interfirm Rivalry, Academy Of Management Journal vol.39, 2, 255-291Baum, Joel A. C. & Korn, Helaine J. (1999) Dynamics of dyadic competitive interaction, Strategic Management Journal vol.20,3,251-278 Baum, Joel A.C. & Greve, Henrich R. (2001) Advances in Strategic Management, Vol.18Bernheim, B. Douglas & Whinston, Michael D. (1990) Multimarket Contact and Collusive Behavior, The RAND Journal of Economics, vol.21,2,1-26Berry, Steven T. (1992) Estimation of a Model of Entry in the Airline Industry, Econometrica, vol.60,4,889-917Bresnahan, Timothy F. & Reiss, Peter C. (1991) Entry and Competition in Concentrated Markets, Journal of Political Economy, vol.99,5,977-1009Chen, Y.-C. (2010) An empirical research of Key Success Factors for the Chain Convenience Store, M.A. thesis, National Cheng Kung University, Tainan, TaiwanChen, Zhiqi & Ross, Thomas W. (2007) Markets Linked by Rising Marginal Costs: Implications for Multimarket Contact, Recoupment, and Retaliatory Entry, Review of Industrial Organization, vol.31,1,1-21Ciliberto, Federico & Williams, Jjonathan W. (2014) Does multimarket contact facilitate tacit collusion? Inference on conduct parameters in the airline industry, The RAND Journal of Economics, vol.45, 4, 764-791Edwards, C. D. (1955) Conglomerate Bigness as a Source of Power, National Bureau of Economic Research Conference Report, Business Concentration and Price Policy (Princeton: Princeton University Press), 331-359Evans, William N. & Kessides, Ioannis N. (1994) Living by the Golden Rule": Multimarket Contact in the U.S. Airline Industry", The Quarterly Journal of Economics, Vol.109,2,341-366Farhan, Bilal & Murray, Alan T. (2005) A GIS-Based Approach for Delineating Market Areas for Park and Ride Facilities, Transactions in GIS, vol.9, 2, 91-108Gonzalez-Benito, Oscar (2005) Spatial competitive interaction of retail store formats: modeling proposal and empirical results, Journal of Business Research, vol.58, 4, 457 - 466Greve, Henrich R. & Mitsuhashi, Hitoshi (2004) Multiunit organization and multimarket strategy: the dynamics of market entry and commitment, Scandinavian Journal of Management, vol.20, 1-2, 9-30Hotelling, H. (1939) Stability in Competition, The Economic Journal, vol.39, 153, 41-57Hughes, Kirsty & Oughton, Christine (1993) Diversification, Multi-market Contact and Profitability, Economica, vol.60, 238, 203-224Jian, J.-R. (2014) The Affect Density of Convenience Stores on Crime Rate, M.A. Thesis, National Taipei University, Taipei, Taiwan Jung, C.-T., Sun C.-H. & Lee, W.-K. (2005) Spatial Data Mining on Census Data- A Case Study for Location Analysis of Convenience Stores in Taipei City, Journal of Taiwan Geographic Information Science, vol.2, 1, 45-46Kuo, R.J.; Chi, S.C. & Kao, S.S. (2002) A decision support system for selecting convenience store location through integration of fuzzy AHP and artificial neural network, Computers in Industry, vol.47, 2, 199 - 214Lee, Y. & Koutsopoulos, K. (1976) A locational analysis of convenience food stores in metropolitan Denver, The Annals of Regional Science, vol.10, 1, 104-117Li, S.-C. (2002) Chain Convenience Store and Urban Community Resident Daily Life Interaction- A Case of Tung-Ming Village, Tainan City, M.A. thesis, National Cheng Kung University, Tainan, Taiwan Li, Y.-Z. (1991) An Analysis of Location Decisions of Convenience Store Chains, M.A. thesis, National Cheng Kung University, Tainan, Taiwan Luo, L.-R. (2002) The Evaluation Model of Convenience Chain Stores` Site Selection: A Fuzzy AHP Approach, M.A. thesis, National Chung Cheng University, Chiayi, TaiwanMazzeo, Michael J. (2002) Product Choice and Oligopoly Market Structure, The RAND Journal of Economics, vol.33, 2, 221-242Netz, Janet S. & Taylor, Beck A. (2002) Maximum or Minimum Differentiation? Location Patterns of Retail Outlets, Review of Economics and Statistics, vol.84, 1, 162-175Nishida, Mitsukuni (2014) Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa, Marketing Science, vol.34, 1, 20-38Prieger, James E. (2013) Multimarket contact, competition and broadband provider entry, Working paper Ratcliff, R. V. (1939) The Problem of Retail Site Selection , Michigan Business Studies, vol.9, 1 Shi, C.-G., Zhang J.-X. & Peng, J.-W. (2002) The Effect of Internet Shopping and Pick Up Service on Potential Physical Store Demand - A 7-Eleven Case, NTU management review Sorenson, Timothy L. (2009) Credible collusion in multimarket oligopoly, Managerial and Decision Economics , vol.28, 2, 115-128Thomadsen, R. (2007) Product Positioning and Competition: The Role of Location in the Fast Food Industry, Marketing Science, vol.26, 6, 792-804Toivanen, O. & Waterson, M. (2005) Market Structure and Entry: Where`s the Beef? ,RAND Journal of Economics, vol.36, 3, 680-699Wang, S.-H., Lin I.-C. Chen C.-Y. Chen D.-R. Chan T.-C. & Chen, W.-J. (2013) Availability of convenience stores and adolescent alcohol use in Taiwan: a multilevel analysis of national surveys, Addiction, vol.108, 12 Yang, N. (2012) Burger King and McDonald`s: Where`s the Spillover? International Journal of the Economics of Business, vol.19, 2 Yang, Y.-L. (2009) The Consumers Purchase Decision of Chained Convenient Store at Scholl Campus, M.A. Thesis, Kun Shan University, Tainan, Taiwan Yu, Tieying & Jr., Albert A. Cannella (2013) A Comprehensive Review of Multimarket Competition Research, Journal of Management, vol.39, 1, 76-109 zh_TW
