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題名 社群媒體與政治溝通─以俄羅斯總統梅德韋傑夫的臉書為例
Social Media and Political Communication: The Case of Russian President Medvedev`s Facebook作者 郭貞均
Kuo, Chen Chun貢獻者 林永芳
Lin, Yung Fang
郭貞均
Kuo, Chen Chun關鍵詞 第二媒介時代
俄羅斯媒體
網際網路
政治溝通
the second media age
the media in Russia
the internet
political communication日期 2015 上傳時間 2-Nov-2015 14:57:39 (UTC+8) 摘要 第二媒介時代的來臨，改變了人們之間互動的方式。訊息的流通不再是單一方向，而是藉由網路媒體達成兩者互動的特點。自從Dmitry Medvedev使用臉書以來，就經常發布各式各樣貼文、照片與資訊，試圖與民眾達成線上溝通。本文藉由政治溝通理論檢視現今俄羅斯政治人物使用大眾媒體得到的效果。 相較於傳統媒體，網路的花費比較昂貴。雖然比較自由，但是無法像其他傳統媒體，例如：電視或報紙，可以直接影響大眾。根據歷史的爬梳，可以發現俄羅斯深受歷史所影響，以至於可看見法律條文中政府的干預，如此一來，可能會影響俄羅斯網際網路的發展自主性。 端看Medvedev的臉書，可以發現內容的多樣性以及豐富性。議題從政治方面、經濟、社會至文化層面，利用影片、文字、網址連結以及照片呈現不同的內容；而網友的回應也包含著啟發、轉換、強化及激化這四種特色。透過分析臉書上的互動，本文發現俄羅斯在媒體使用環境上的限制著實讓線上的政治溝通有難以實行之面，導致網際網路的使用人口不廣泛，進而使得訊息發送的範圍不廣泛；此外，政治人物是否視臉書為其重要的訊息傳播工具也將是影響能否達到有效溝通重要因素。
The coming of the second media age has changed the way people connect with each other. A one-way flow of media messages turns into a two-way interactioncharacteristic of internet media. Since Dmitry Medvedev has used the Facebook, heregularly posts a bunch of post, shares pictures and information in order to make anonline communication with his followers. This paper uses the concept of political communication to examine uses and effects of mass media that nowadays used by the Russian politician. Compared with the traditional media, costs of the internet is more expensive. Despite the fact that internet is more free, it’s difficult to make a deep influence directly on people like television or newspaper. The study shows that Russian has been influenced by their own history for a long time, the using of the media is intervened by the law. Therefore, it might restrict the autonomous development of the internet. This paper shows that there is a variety of the contents in Medvedev’s Facebook. The topic of discussion includes of policy, economy, society and even culture with the help of a short film, words, links and photos. Responses for his post are filled with 4 kinds of characteristics: initiation, conversion, reinforcement and activation. Analyzing the interaction between the politician and his followers, the limitation of the internet makes the online political communication difficult to practice, which causes the users unequally distribute in Russia, and makes the message hard to widely spread. 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國立政治大學
俄羅斯研究所
101263014資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101263014 資料類型 thesis dc.contributor.advisor 林永芳 zh_TW dc.contributor.advisor Lin, Yung Fang en_US dc.contributor.author (Authors) 郭貞均 zh_TW dc.contributor.author (Authors) Kuo, Chen Chun en_US dc.creator (作者) 郭貞均 zh_TW dc.creator (作者) Kuo, Chen Chun en_US dc.date (日期) 2015 en_US dc.date.accessioned 2-Nov-2015 14:57:39 (UTC+8) - dc.date.available 2-Nov-2015 14:57:39 (UTC+8) - dc.date.issued (上傳時間) 2-Nov-2015 14:57:39 (UTC+8) - dc.identifier (Other Identifiers) G0101263014 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/79246 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 俄羅斯研究所 zh_TW dc.description (描述) 101263014 zh_TW dc.description.abstract (摘要) 第二媒介時代的來臨，改變了人們之間互動的方式。訊息的流通不再是單一方向，而是藉由網路媒體達成兩者互動的特點。自從Dmitry Medvedev使用臉書以來，就經常發布各式各樣貼文、照片與資訊，試圖與民眾達成線上溝通。本文藉由政治溝通理論檢視現今俄羅斯政治人物使用大眾媒體得到的效果。 相較於傳統媒體，網路的花費比較昂貴。雖然比較自由，但是無法像其他傳統媒體，例如：電視或報紙，可以直接影響大眾。根據歷史的爬梳，可以發現俄羅斯深受歷史所影響，以至於可看見法律條文中政府的干預，如此一來，可能會影響俄羅斯網際網路的發展自主性。 端看Medvedev的臉書，可以發現內容的多樣性以及豐富性。議題從政治方面、經濟、社會至文化層面，利用影片、文字、網址連結以及照片呈現不同的內容；而網友的回應也包含著啟發、轉換、強化及激化這四種特色。透過分析臉書上的互動，本文發現俄羅斯在媒體使用環境上的限制著實讓線上的政治溝通有難以實行之面，導致網際網路的使用人口不廣泛，進而使得訊息發送的範圍不廣泛；此外，政治人物是否視臉書為其重要的訊息傳播工具也將是影響能否達到有效溝通重要因素。 zh_TW dc.description.abstract (摘要) The coming of the second media age has changed the way people connect with each other. A one-way flow of media messages turns into a two-way interactioncharacteristic of internet media. Since Dmitry Medvedev has used the Facebook, heregularly posts a bunch of post, shares pictures and information in order to make anonline communication with his followers. This paper uses the concept of political communication to examine uses and effects of mass media that nowadays used by the Russian politician. Compared with the traditional media, costs of the internet is more expensive. Despite the fact that internet is more free, it’s difficult to make a deep influence directly on people like television or newspaper. The study shows that Russian has been influenced by their own history for a long time, the using of the media is intervened by the law. Therefore, it might restrict the autonomous development of the internet. This paper shows that there is a variety of the contents in Medvedev’s Facebook. The topic of discussion includes of policy, economy, society and even culture with the help of a short film, words, links and photos. Responses for his post are filled with 4 kinds of characteristics: initiation, conversion, reinforcement and activation. Analyzing the interaction between the politician and his followers, the limitation of the internet makes the online political communication difficult to practice, which causes the users unequally distribute in Russia, and makes the message hard to widely spread. Furthermore, the politician’s attitude toward the medium is the main key to influence the result of the political communication. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機與目的 1第二節 研究方法與途徑 3第三節 研究範圍與限制 4第四節 文獻回顧 5第五節 章節安排 10第二章 分析架構 12第一節 社群媒體與政治溝通 12第二節 俄國實例 20第三節 小節 33第三章 臉書政治溝通效能分析─以森林大火為例 34第一節 2010年森林大火事件背景與臉書貼文 34第二節 政治溝通效能分析 40第三節 小結 48第四章 臉書政治溝通效能分析─以警察法改革為例 49第一節 警察法改革背景與臉書貼文 49第二節 政治溝通效能分析 58第三節 小結 65第五章 臉書政治溝通效能分析─以老年福利為例 66第一節 老年人福利問題與臉書貼文 66第二節 政治溝通效能分析 75第三節 小結 80第六章 結論 82參考文獻 87附錄一 宣布七個聯邦主體緊急情況命令 96附錄二 第1074號「有關林業聯邦部門」命令 98附錄三 警察法自3月1日上路 99圖目錄圖2-1 本論文分析架構 19圖2-2 2014年網際網路使用人口分布 28圖2-3 使用者就業情況以及分布圖 28圖2-4 Medvedev貼文總類比例 33圖3-1 2010年7月31日俄羅斯各地氣溫 35圖3-2 Medvedev針對2010年森林大火第一時間所發布的臉書訊息 38表目錄表3-1 森林大火相關貼文進程 39表4-1 警察法改革之相關臉書貼文 54表5-1 與老年人相關貼文 73 zh_TW dc.format.extent 2984585 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101263014 en_US dc.subject (關鍵詞) 第二媒介時代 zh_TW dc.subject (關鍵詞) 俄羅斯媒體 zh_TW dc.subject (關鍵詞) 網際網路 zh_TW dc.subject (關鍵詞) 政治溝通 zh_TW dc.subject (關鍵詞) the second media age en_US dc.subject (關鍵詞) the media in Russia en_US dc.subject (關鍵詞) the internet en_US dc.subject (關鍵詞) political communication en_US dc.title (題名) 社群媒體與政治溝通─以俄羅斯總統梅德韋傑夫的臉書為例 zh_TW dc.title (題名) Social Media and Political Communication: The Case of Russian President Medvedev`s Facebook en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 一、中文部分(一)書籍林維國，《新媒體與民意》，台北，五南圖書出版股份有限公司，2013。林文益 譯，McNair, Brian 著，《政治傳播學》台北市，風雲論壇有v 限公司，2001年，頁30-33李美華等 譯，Earl Babbie著，《社會科學研究方法(下)》，台北市：時英，1998。李瑋，《轉型時期的俄羅斯大眾傳媒》，上海：新華書店上海發行所經銷，2005。邱瑞惠，《俄羅斯傳播體系：變遷與發展》，台北：風雲論壇有限公司，2009。胡逢瑛 吳非，《透視蘇俄傳媒轉型變局》，台北市：秀威資訊科技，2005。胡逢瑛 吳非，《政治傳播與新聞體制》，台北市：秀威資訊科技，2006。胡逢瑛，《俄羅斯傳媒新戰略 : 從普京到梅普共治的時代 Russian media strategy from Putin to Medvedev : under the power of Putin 》，台北市：秀威資訊科技，2009。黃元鵬、吳佳綺譯，Paul Hodkinson著，《媒介、文化與社會》(Media, Culture and Society)，國基教育研究院，2013年。國立編譯館 主譯，David Holmes著，《媒介、科技與社會─傳播理論的面向》，台北，國立編譯館，2009年。彭懷恩 編著，《新政治學Q & A》，台北市，風雲論壇有限公司，2004年。鄧中堅等 編著，《政治溝通與談判技巧》，國立空中大學，上校文化印刷有限公司，2013。戴鑫 譯，Siebert, Fred、Peterson, Theodore、Schramm Wilbur著，《傳媒的四種理論》，北京：中國人民大學，2008。(二)論文期刊內政部，〈從社區發展的觀點，看社區、社區意識與社區文化〉，社區發展季刊，1995。方瑞華，〈虛擬社群網站之使用者評估─以TaipeiLink為例〉，國立台灣大學圖書資訊學研究所碩士學位論文，2011。林瑞欽，〈社區意識凝聚之道〉，社會福利，1995。邱瑞惠，〈俄羅斯大眾傳媒法規與新聞自由之探討〉，《俄羅斯學報》，第七期，2007年12月。張庭瀚，〈臉書粉絲專頁經營方法之研究〉，國立中山大學企業管理學系碩士論文，2014。陳宜蓮，〈普丁時期社會福利制度〉，政治大學俄羅斯研究所碩士論文，民97年。黃榮，〈蘇聯民警機關權限與社會主義法制〉，《環球法律評論》，1984。蔡鈴芳，〈俄羅斯老人福利制度〉，淡江大學俄羅斯研究所碩士論文，民97年。楊雲竹，〈粉絲經營Facebook粉絲專業成功關鍵因素之探討〉，中國文化大學商學院資訊管理研究所，2011。趙瑋，〈普丁時期俄羅斯大眾傳播媒體與政權關係之研究〉，國立政治大學俄羅斯研究所碩士論文，2008。謝君宜，〈俄羅斯影子經濟與貪污之研究〉，政治大學俄羅斯研究所碩士論文，2008。二、 英文(一)專書Castells, Manuel(2001). 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