| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 賴依采 | zh_TW |
| dc.creator (作者) | 賴依采 | zh_TW |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 3-Feb-2016 12:08:08 (UTC+8) | - |
| dc.date.available | 3-Feb-2016 12:08:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Feb-2016 12:08:08 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933025 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/81187 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933025 | zh_TW |
| dc.description.abstract (摘要) | 目前計畫是創立一間律動瑜珈教室，交導學生熱瑜珈，交導如何放鬆身心、避免受傷，並由此獲益。 | zh_TW |
| dc.description.abstract (摘要) | The product of Movement Yoga Studio is Bikram yoga. Bikram Yoga is a demanding series of 26 postures and two breathing exercises, suitable for all ages and levels of ability. Each posture stretches, strengthens and prepares specific muscles, ligaments and joints for the next posture. The Bikram method also stimulates the organs, glands and nerves, moving fresh oxygenated blood to 100% of the body, restoring all systems to a healthy working order. Bikram scientifically designed this 90-minute program to deliver total health through the balancing and strengthening of every system in the body in order to prevent illness, injury, promote weight loss and limit the effects of aging. The series of postures combine skills of concentration, patience, determination and self-control which increase mental clarity and reduce stress. Bikram Yoga is practiced in a heated room at 40 °C with a humidity of 40% to warm your muscles, allow a deeper workout and cleanse the body by flushing toxins. Deep relaxation is taught in each class after completion of the postures. The intention of the instructors at Movement Yoga Studio is to assist students in the development of physical, mental, and spiritual well-being - a truly priceless health advantage. Movement Yoga Studio features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility. Movement Yoga Studio also has a shop that will sell workshop clothing and yoga training aides. | en_US |
| dc.description.abstract (摘要) | Section I – Executive Summary 8 Section II – Company Overview 9 2.1 Objectives 9 2.2 Mission 9 2.3 Company Ownership 10 2.4 Start-up Summary 10 2.5 Company Locations and Facilities 10 2.5.1 Location 10 2.5.2 Facilities 11 2.5.3 Movement Yoga Studio Floor Plan 12 Section III – Market Analysis 12 3.1 Relevant Market Size 13 3.2 Competitor analysis 14 3.2.1 Competitors and Competitors’ Price Chart 15 3.2.2 Movement yoga studio SWOT analysis 18 3.2.3 4Ps 20 Section IV – Customer Analysis 21 4.1 Customer Segmentation 21 4.1.1 Middle Income Professionals 21 4.1.2 Upper Income Professionals 22 4.2 Target Customer Segment Strategy 23 4.3 Service Business Analysis 24 4.4 Products & Services 24 4.4.1 Service 24 4.4.2 The 26 postures of Bikram yoga 25 4.4.3 Far Infrared Heating 27 4.4.4 Types of Heaters Used for Bikram Yoga 27 4.4.5 Benefits of Bikram yoga 33 4.4.6 Reasons to practice yoga 34 4.4.7 Products 37 4.4.8 Pricing 38 4.4.9 Weekly Class Schedule 39 4.4.10 Design Concept of the Class Schedule 39 Section V – Promotions Plan 39 5.1 Strategy and Implementation Summary 39 5.2 Distribution Plan 40 5.3 Sales Forecast 40 Section VI – Operations Plan 42 6.1 Key Operational Processes 42 6.2 Management Team 43 6.2.1 Management Team Members 43 6.2.2 Responsibility of each role 43 6.2.3 Management Team Gaps 44 6.3 Implementation Plan: Major tasks and time table 44 Section VII – Financial Plan 45 7.1 Revenue Model 45 7.2 Cost Structure 45 7.3 Fixed Cost 45 7.4 Monthly Variable Cost 46 7.5 Funding Requirements/Use of Funds/Source of Funds 48 7.6 Pro-formo Income Statement 48 7.7 Cash Flow 49 Section VIII – Conclusion 49 | - |
| dc.description.tableofcontents | Section I – Executive Summary 8 Section II – Company Overview 9 2.1 Objectives 9 2.2 Mission 9 2.3 Company Ownership 10 2.4 Start-up Summary 10 2.5 Company Locations and Facilities 10 2.5.1 Location 10 2.5.2 Facilities 11 2.5.3 Movement Yoga Studio Floor Plan 12 Section III – Market Analysis 12 3.1 Relevant Market Size 13 3.2 Competitor analysis 14 3.2.1 Competitors and Competitors’ Price Chart 15 3.2.2 Movement yoga studio SWOT analysis 18 3.2.3 4Ps 20 Section IV – Customer Analysis 21 4.1 Customer Segmentation 21 4.1.1 Middle Income Professionals 21 4.1.2 Upper Income Professionals 22 4.2 Target Customer Segment Strategy 23 4.3 Service Business Analysis 24 4.4 Products & Services 24 4.4.1 Service 24 4.4.2 The 26 postures of Bikram yoga 25 4.4.3 Far Infrared Heating 27 4.4.4 Types of Heaters Used for Bikram Yoga 27 4.4.5 Benefits of Bikram yoga 33 4.4.6 Reasons to practice yoga 34 4.4.7 Products 37 4.4.8 Pricing 38 4.4.9 Weekly Class Schedule 39 4.4.10 Design Concept of the Class Schedule 39 Section V – Promotions Plan 39 5.1 Strategy and Implementation Summary 39 5.2 Distribution Plan 40 5.3 Sales Forecast 40 Section VI – Operations Plan 42 6.1 Key Operational Processes 42 6.2 Management Team 43 6.2.1 Management Team Members 43 6.2.2 Responsibility of each role 43 6.2.3 Management Team Gaps 44 6.3 Implementation Plan: Major tasks and time table 44 Section VII – Financial Plan 45 7.1 Revenue Model 45 7.2 Cost Structure 45 7.3 Fixed Cost 45 7.4 Monthly Variable Cost 46 7.5 Funding Requirements/Use of Funds/Source of Funds 48 7.6 Pro-formo Income Statement 48 7.7 Cash Flow 49 Section VIII – Conclusion 49 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933025 | en_US |
| dc.subject (關鍵詞) | 律動 | zh_TW |
| dc.subject (關鍵詞) | 瑜珈 | zh_TW |
| dc.subject (關鍵詞) | 健康生活 | zh_TW |
| dc.subject (關鍵詞) | 放鬆身體 | zh_TW |
| dc.subject (關鍵詞) | 壓力紓解 | zh_TW |
| dc.subject (關鍵詞) | 熱瑜珈 | zh_TW |
| dc.subject (關鍵詞) | Movement | en_US |
| dc.subject (關鍵詞) | Yoga | en_US |
| dc.subject (關鍵詞) | health life style | en_US |
| dc.subject (關鍵詞) | body relaxation | en_US |
| dc.subject (關鍵詞) | stress relief | en_US |
| dc.subject (關鍵詞) | Bikram Yoga | en_US |
| dc.title (題名) | 律動瑜珈教室創業計畫 | zh_TW |
| dc.title (題名) | Movement Yoga Studio Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
