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題名 INADAYS:台灣捕蚊產品之商業計畫書
INADAYS: Business Plan for Taiwanese Mosquito Trap作者 紀禾斯
Quiroa, Jesus貢獻者 何小台
Wu, Jack
紀禾斯
Jesus Quiroa關鍵詞 捕蚊
蚊子
INADAYS
Mosquito Trap
Mosquito
INADAYS日期 2015 上傳時間 1-Mar-2016 10:36:10 (UTC+8) 摘要 Mosquito control manages the population of mosquitoes to reduce their damage to human health, economies, and enjoyment. Mosquito control is a vital public-health practice throughout the world and especially in the tropics because mosquitoes spread many diseases, such as malaria. Mosquito-control operations are targeted against different problems: Nuisance mosquitoes bother people around homes or in parks and recreational areas; Economically important mosquitoes reduce real estate values, adversely affect tourism and related business interests, or negatively impact livestock or poultry production; Public health is the focus when mosquitoes are vectors, or transmitters, of infectious disease.Disease organisms transmitted by mosquitoes include West Nile virus, Saint Louis encephalitis virus, Eastern equine encephalomyelitis virus, Everglades virus, Highlands J virus, La Crosse Encephalitis virus in the United States; dengue fever, yellow fever, Ilheus virus, malaria, and filariasis in the American tropics; Rift Valley fever, Wuchereria bancrofti, Japanese Encephalitis, chikungunya, malaria and filariasis in Africa and Asia; and Murray Valley encephalitis in Australia.Since many mosquitoes breed in standing water, source reduction can be as simple as emptying water from containers around the home. This is something that homeowners can accomplish. For example, homeowners can eliminate mosquito breeding grounds by removing unused plastic pools, old tires, or buckets; by clearing clogged gutters and repairing leaks around faucets; by regularly changing water in bird baths; and by filling or draining puddles, swampy areas, and tree stumps. Eliminating such mosquito breeding areas can be an extremely effective and permanent way to reduce mosquito populations without resorting to insecticides. However, this may not be possible in parts of the developing world where water cannot be readily replaced due to irregular water supply.Taiwan resides on a tropical weather meaning that has a good environment for mosquitos and many other types of bugs to spread easily. The same goes for Guatemala which is also located in a sub-tropical weather situation.. An enormous amount of consumer interest has been generated by the marketing of new devices designed to attract, then either trap or kill, mosquitoes. The general idea is to reduce the number of questing mosquitoes that would otherwise be afflicting the homeowner. Many products even claim to significantly reduce or even collapse local mosquito populations by decreasing the number of egg-laying females through their capture. Inadays bring us new technology in which can be easily marketed in the central American market not only because people will realize that is eco friendly but also cheaper in the long term.
Mosquito control manages the population of mosquitoes to reduce their damage to human health, economies, and enjoyment. Mosquito control is a vital public-health practice throughout the world and especially in the tropics because mosquitoes spread many diseases, such as malaria. Mosquito-control operations are targeted against different problems: Nuisance mosquitoes bother people around homes or in parks and recreational areas; Economically important mosquitoes reduce real estate values, adversely affect tourism and related business interests, or negatively impact livestock or poultry production; Public health is the focus when mosquitoes are vectors, or transmitters, of infectious disease.Disease organisms transmitted by mosquitoes include West Nile virus, Saint Louis encephalitis virus, Eastern equine encephalomyelitis virus, Everglades virus, Highlands J virus, La Crosse Encephalitis virus in the United States; dengue fever, yellow fever, Ilheus virus, malaria, and filariasis in the American tropics; Rift Valley fever, Wuchereria bancrofti, Japanese Encephalitis, chikungunya, malaria and filariasis in Africa and Asia; and Murray Valley encephalitis in Australia.Since many mosquitoes breed in standing water, source reduction can be as simple as emptying water from containers around the home. This is something that homeowners can accomplish. For example, homeowners can eliminate mosquito breeding grounds by removing unused plastic pools, old tires, or buckets; by clearing clogged gutters and repairing leaks around faucets; by regularly changing water in bird baths; and by filling or draining puddles, swampy areas, and tree stumps. Eliminating such mosquito breeding areas can be an extremely effective and permanent way to reduce mosquito populations without resorting to insecticides. However, this may not be possible in parts of the developing world where water cannot be readily replaced due to irregular water supply.Taiwan resides on a tropical weather meaning that has a good environment for mosquitos and many other types of bugs to spread easily. The same goes for Guatemala which is also located in a sub-tropical weather situation.. An enormous amount of consumer interest has been generated by the marketing of new devices designed to attract, then either trap or kill, mosquitoes. The general idea is to reduce the number of questing mosquitoes that would otherwise be afflicting the homeowner. Many products even claim to significantly reduce or even collapse local mosquito populations by decreasing the number of egg-laying females through their capture. Inadays bring us new technology in which can be easily marketed in the central American market not only because people will realize that is eco friendly but also cheaper in the long term.描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933040資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933040 資料類型 thesis dc.contributor.advisor 何小台 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 紀禾斯 zh_TW dc.contributor.author (Authors) Jesus Quiroa en_US dc.creator (作者) 紀禾斯 zh_TW dc.creator (作者) Quiroa, Jesus en_US dc.date (日期) 2015 en_US dc.date.accessioned 1-Mar-2016 10:36:10 (UTC+8) - dc.date.available 1-Mar-2016 10:36:10 (UTC+8) - dc.date.issued (上傳時間) 1-Mar-2016 10:36:10 (UTC+8) - dc.identifier (Other Identifiers) G0101933040 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/81508 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 101933040 zh_TW dc.description.abstract (摘要) Mosquito control manages the population of mosquitoes to reduce their damage to human health, economies, and enjoyment. Mosquito control is a vital public-health practice throughout the world and especially in the tropics because mosquitoes spread many diseases, such as malaria. Mosquito-control operations are targeted against different problems: Nuisance mosquitoes bother people around homes or in parks and recreational areas; Economically important mosquitoes reduce real estate values, adversely affect tourism and related business interests, or negatively impact livestock or poultry production; Public health is the focus when mosquitoes are vectors, or transmitters, of infectious disease.Disease organisms transmitted by mosquitoes include West Nile virus, Saint Louis encephalitis virus, Eastern equine encephalomyelitis virus, Everglades virus, Highlands J virus, La Crosse Encephalitis virus in the United States; dengue fever, yellow fever, Ilheus virus, malaria, and filariasis in the American tropics; Rift Valley fever, Wuchereria bancrofti, Japanese Encephalitis, chikungunya, malaria and filariasis in Africa and Asia; and Murray Valley encephalitis in Australia.Since many mosquitoes breed in standing water, source reduction can be as simple as emptying water from containers around the home. This is something that homeowners can accomplish. For example, homeowners can eliminate mosquito breeding grounds by removing unused plastic pools, old tires, or buckets; by clearing clogged gutters and repairing leaks around faucets; by regularly changing water in bird baths; and by filling or draining puddles, swampy areas, and tree stumps. Eliminating such mosquito breeding areas can be an extremely effective and permanent way to reduce mosquito populations without resorting to insecticides. However, this may not be possible in parts of the developing world where water cannot be readily replaced due to irregular water supply.Taiwan resides on a tropical weather meaning that has a good environment for mosquitos and many other types of bugs to spread easily. The same goes for Guatemala which is also located in a sub-tropical weather situation.. An enormous amount of consumer interest has been generated by the marketing of new devices designed to attract, then either trap or kill, mosquitoes. The general idea is to reduce the number of questing mosquitoes that would otherwise be afflicting the homeowner. Many products even claim to significantly reduce or even collapse local mosquito populations by decreasing the number of egg-laying females through their capture. Inadays bring us new technology in which can be easily marketed in the central American market not only because people will realize that is eco friendly but also cheaper in the long term. zh_TW dc.description.abstract (摘要) Mosquito control manages the population of mosquitoes to reduce their damage to human health, economies, and enjoyment. Mosquito control is a vital public-health practice throughout the world and especially in the tropics because mosquitoes spread many diseases, such as malaria. Mosquito-control operations are targeted against different problems: Nuisance mosquitoes bother people around homes or in parks and recreational areas; Economically important mosquitoes reduce real estate values, adversely affect tourism and related business interests, or negatively impact livestock or poultry production; Public health is the focus when mosquitoes are vectors, or transmitters, of infectious disease.Disease organisms transmitted by mosquitoes include West Nile virus, Saint Louis encephalitis virus, Eastern equine encephalomyelitis virus, Everglades virus, Highlands J virus, La Crosse Encephalitis virus in the United States; dengue fever, yellow fever, Ilheus virus, malaria, and filariasis in the American tropics; Rift Valley fever, Wuchereria bancrofti, Japanese Encephalitis, chikungunya, malaria and filariasis in Africa and Asia; and Murray Valley encephalitis in Australia.Since many mosquitoes breed in standing water, source reduction can be as simple as emptying water from containers around the home. This is something that homeowners can accomplish. For example, homeowners can eliminate mosquito breeding grounds by removing unused plastic pools, old tires, or buckets; by clearing clogged gutters and repairing leaks around faucets; by regularly changing water in bird baths; and by filling or draining puddles, swampy areas, and tree stumps. Eliminating such mosquito breeding areas can be an extremely effective and permanent way to reduce mosquito populations without resorting to insecticides. However, this may not be possible in parts of the developing world where water cannot be readily replaced due to irregular water supply.Taiwan resides on a tropical weather meaning that has a good environment for mosquitos and many other types of bugs to spread easily. The same goes for Guatemala which is also located in a sub-tropical weather situation.. An enormous amount of consumer interest has been generated by the marketing of new devices designed to attract, then either trap or kill, mosquitoes. The general idea is to reduce the number of questing mosquitoes that would otherwise be afflicting the homeowner. Many products even claim to significantly reduce or even collapse local mosquito populations by decreasing the number of egg-laying females through their capture. Inadays bring us new technology in which can be easily marketed in the central American market not only because people will realize that is eco friendly but also cheaper in the long term. en_US dc.description.tableofcontents TABLE OF CONTENTS1. Introduction to Mosquito trap 011.1. Mosquitoes and Control 021.2. New trends 022. Inadays 042.1. Company history 042.2. R & D 052.3. Design and benefits 063. Worldwide Technologies 093.1. The Americas 093.2. Europe and Africa 123.3. Asia and Oceania. 134. Regional Products 154.1. Dynatrap 154.2. Bayer Corporation 184.3. S.C. Johnson & Son 185. Guatemala Market Context 216. Target Market Analysis Summary 296.1. Country Market Segmentation 306.2. Product Market Segmentation 326.3. Market Trends 336.3.1. Eco friendly technology 336.3.2. Simple and reliable solutions 356.3.3. Fair Trade 366.4. Target Customers Middle and upper segment 376.5. Internet and Smartphone in Guatemala 387. Business Model Proposition 407.1. Business Model Canvas 407.2. Mission and Vision 437.3. Key of Success 437.4. Objectives 447.5. Company summary 447.6. Company Operation and SWOT analysis 467.7. Strategy and Implementation summary 467.8. Financial Analysis 478. Marketing Strategy 508.1. Positioning Statement 508.2. Price Strategy 508.3. Promotion Strategy 518.4. Placing Strategy 528.5. Sales Strategy 53 zh_TW dc.format.extent 1775614 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933040 en_US dc.subject (關鍵詞) 捕蚊 zh_TW dc.subject (關鍵詞) 蚊子 zh_TW dc.subject (關鍵詞) INADAYS zh_TW dc.subject (關鍵詞) Mosquito Trap en_US dc.subject (關鍵詞) Mosquito en_US dc.subject (關鍵詞) INADAYS en_US dc.title (題名) INADAYS:台灣捕蚊產品之商業計畫書 zh_TW dc.title (題名) INADAYS: Business Plan for Taiwanese Mosquito Trap en_US dc.type (資料類型) thesis en_US
