| 2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(522) |
|
|
|
| 2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(513) |
|
|
|
| 2018 |
Financial leverage and competitive strategy of cross-listing firms |
article |
說明頁(430) |
|
|
|
| 2017 |
Social media and marketing effectiveness |
article |
pdf(345) |
|
|
|
| 2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1043) |
|
|
|
| 2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1284) |
|
|
|
| 2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(697) |
|
|
|
| 2013.03 |
霸權、戰爭與石油美元機制：「炫耀性利他主義」信息策略 |
article |
pdf(1053) |
|
|
|
| 2012-06 |
An Eye for An Eye: Signaling before and during the Korean War of 1950-53 |
article |
pdf(1201) |
|
|
|
| 2012-04 |
Design and Delivery of New Product Preannouncement Messages |
article |
pdf(1157) |
|
|
|
| 2011.12 |
Integrated Marketing Communications and New Product Performance in International Markets |
article |
pdf(1162) |
|
|
|
| 2010-03 |
紮根理論與質性研究：調和觀點 |
article |
pdf(1334) |
|
|
|
| 2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1369) |
|
|
|
| 2002-09 |
反傾銷制度產業損害經濟分析--美國鋼鐵與高科技產業案例研究 |
article |
說明頁(1082)說明頁(1042) |
|
|
|
| 2002 |
Product Advantage Marketing Synergy and Product Launch Decisions: The Moderating Role of Competitive Hostility |
article |
pdf(1180) |
|
|
|
