| 2015 |
Exploring taiwanese college students` perception of fast fashion: A brand personality approach |
conference |
說明頁(647) |
| 2014 |
Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation |
conference |
pdf(701) |
| 2011 |
Personality Traits Antecedents of Online Brand Community Members` Participation |
conference |
pdf(566) |
| 2008 |
A Case Study of Customer Capital Management in Taiwan`s Financial Industry |
article |
pdf(1236) |
| 2007-06 |
Measuring Customer Capital in Telecommunication Industry by Anlytical Hierarchy Process |
conference |
|
| 2007-05 |
The Effects of Customer Capital and Market Orientation on Organizational Performance of B2C E-Commerce Business |
conference |
|
| 2007-05 |
Developing Measurements of Customer Capital in Financial Industry by Analytical Hierarchy Process |
conference |
|
| 2006-12 |
顧客資本的創造與管理—以電信業為例 |
conference |
|
| 2006-11 |
品牌社群經營、品牌社群關係與品牌忠誠度之關係 |
conference |
|
| 2006-11 |
網路購物環境下資訊超載與資訊結構對決策正確性、消費信心與決策滿意度之影響 |
conference |
|
| 2005-12 |
顧客資本的創造與管理－以金融業的企業客戶經營為例 |
conference |
|
| 2005-11 |
A study on Brand Switching from Transaction Cost and Variety Seeking Perspectives |
conference |
|
| 2004-12 |
主題廣告、促銷活動與品牌層級之綜效研究 |
conference |
|
| 2004-10 |
Building Customer Capital through Relationship Marketing Activities- the case of Taiwanese Multilevel Marketing Companies |
conference |
pdf(1329) |
| 2004-06 |
資訊電子業委外設計製造代工之策略研究—供應商之觀點 |
conference |
|
| 2004-03 |
訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響-公共報導v.s網路轉寄訊息 |
conference |
|
| 2003-12 |
The Effects of Consumer Culture Branding Strategy on Brand Equity |
conference |
|
| 2003-06 |
消費者一般購物價值、網路購物動機與其對網路行銷策略之偏好與反應 |
conference |
|
| 2002-12 |
由企業經營管理看行政組織創新 |
conference |
|
| 2002-02 |
企業市場品牌經營策略與品牌權益之關聯 |
conference |
|
| 2002-01 |
中小型旅館的創新經營--台北商旅 |
conference |
|
| 2000-10 |
品牌定位策略與品牌權益之關聯— 全球消費文化定位策略之效果探討 |
conference |
|
| 2000-10 |
消費者網路資訊搜尋對購屋行為之影響 |
conference |
|
| 1999-11 |
多層次傳銷公司的退貨制度與傳銷商的滿意度之研究 |
conference |
|
| 1999-06 |
我國與各國多層次傳銷事業退貨條件與處理原則之比較 |
conference |
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