2006-10 |
體驗行銷之應用研究-以ESPN行銷SBL為例 |
conference |
|
2006 |
Evolution from Foods Products to Services Products in T-commerce :A Case Study of Eastern Home Shopping Network in Taiwan |
conference |
|
2003-05 |
企業網路謠言之危機管理策略研究--消費者行為的觀點 |
conference |
|
2003-05 |
比較廣告資訊揭露完整程度與不正競爭相關問題研究 |
conference |
|
2002-05 |
生鮮食品便利商店消費行為與商店形象之研究 |
conference |
|
1997 |
Empirical Study on Human Resources Management of International Joint Ventures |
conference |
|
1996 |
CIES:A Knowledge-Based Approach to Monitoring Competitive Dymamic |
conference |
|
1996 |
「廣告理性訴求策略」之策略分析 |
conference |
|
1995 |
International Joint Ventures Management:A Critical Success Factors Approach |
conference |
|
1995 |
Office Productivity and Office Automation |
conference |
|
1994 |
「廣告感性訴求策略」之策略分析 |
conference |
|
1994 |
國際比較廣告規範之研究 |
conference |
|