| 2021-09 |
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets |
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pdf(165) |
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| 2017-04 |
Exploring Wasteful Consumption |
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pdf(633) |
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| 2017 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity |
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pdf(310) |
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| 2016-10 |
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals |
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pdf(432) |
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| 2016-01 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals |
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pdf(183) |
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| 2015-05 |
Physical activity and food consumption: The moderating role of individual dieting tendency |
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說明頁(880) |
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| 2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals |
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pdf(652) |
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| 2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution |
article |
pdf(797) |
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| 2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage |
article |
pdf(934) |
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| 2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk |
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說明頁(798) |
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| 2010 |
Attributions and Outcomes of Customer Misbehavior |
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pdf(953) |
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| 2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? |
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說明頁(778) |
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| 2007 |
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors |
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pdf(812) |
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| 2006 |
電子化服務價值：消費者知識與知覺風險之干擾效果 |
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pdf(576) |
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| 2005 |
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? |
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pdf(953) |
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| 2004 |
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. |
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說明頁(823) |
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| 2003 |
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? |
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pdf(890) |
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