| 2006 |
青少年的博物館參觀行為與長期良性關係建立 |
conference |
|
| 2006 |
付款時點對消費者購買意願的影響－考慮產品類別的調節效果 |
conference |
|
| 2005-09 |
The Influence of Culture Difference on the Display of Brand Personality and Self Concept |
conference |
|
| 2005-07 |
The Influences of Cognitive Age on Consumers` Brand Preferences and Choices |
conference |
|
| 2005-07 |
A Cross-National Study on the Users` Acceptance of Mobile Internet in China Japan and Taiwan |
conference |
|
| 2005-07 |
Determinants of SMEs` Performance: An Investigation from Newly-industrialized Economies |
conference |
|
| 2005-05 |
品牌個性 |
conference |
|
| 2005-04 |
The Effects of Culture on Women`s Opinions and Consumption Values for both Hedonic and Utilitarian Products in China and Taiwan |
conference |
|
| 2005-04 |
The Effects of Price Dispersion and Suggested List Price on Consumers` Internal Reference Prices |
conference |
|
| 2005-03 |
The Influences of Price Dispersion and the Manufacturer`s Suggested Price on Consumers` Internal Reference Prices |
conference |
|
| 2005-01 |
自我監控程度與性別對銷售溝通影響之研究 |
conference |
|
| 2004-12 |
雲門舞集舞蹈教室的產品發展與前景─身體律動、生活律動 |
conference |
|
| 2004-10 |
Happy New Year-An Examination of Chinese New Tear Food Shopping Behavior |
conference |
|
| 2004-09 |
心理年齡與實際年齡對品牌偏好與選擇的影響 |
conference |
|
| 2004-07 |
Consumers` Perceived Importance and Usage of Internet Information for Search Goods versus Experience Goods |
conference |
|
| 2004-06 |
The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research |
conference |
|
| 2004-06 |
The Influences of Women`s Self-Perceptions on Their Household Contributions: A Comparison of Three Chinese Societies |
conference |
|
| 2003-12 |
The Determinants of Consumers` Online Information Search Behavior for Search versus Experience Products |
conference |
|
| 2003-12 |
Women`s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does |
conference |
|
| 2003-08 |
The Competitive Strategies for State-owned Enterprises Based on Customer Satisfaction |
conference |
|
| 2003-08 |
The Determinants of Corporate Adoption of the Innovative Technology: A Case Study of WAP |
conference |
|
| 2003-06 |
The Impacts of Media Contact and Culture on Women`s Consumption Value in China and Taiwan |
conference |
|
| 2003-05 |
兩岸品牌個性之比較—以報紙廣告為例 |
conference |
|
| 2003-05 |
服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響—以銀行業為例 |
conference |
|
| 2003-05 |
認知年齡與創新產品使用行為關係之研究 |
conference |
|
