2003-05 |
整合行銷傳播之理論探討—以Metatheory 方法檢視其理論發展 |
conference |
|
2003-04 |
表演藝術消費體驗與消費行為影響因素之探討 |
conference |
|
2003-02 |
An Exploratory Study of the Cognitive Age versus Chronological Age of Teens and Adults in Taiwan |
conference |
|
2002-11 |
從關係行銷的觀點探討顧客忠誠度績效之研究 |
conference |
|
2002-07 |
顧客滿意度衡量與估計之研究—最小平方法 (OLS) 與 Ordered Logit/ Probit 模型之比較 |
conference |
|
2002-05 |
公益行銷效益評估—明基兒福合作活動案剖析 |
conference |
|
2002-05 |
台灣消費者心理年齡之探索性研究 |
conference |
|
2002-04 |
從服務業無形性的觀點探討顧客忠誠度 |
conference |
|
2001-12 |
統計分析在行銷管理的實務應用與趨勢 |
conference |
|
2001-06 |
An Integrated Model for the Effects of Perceived Product Service Quality and Price Fairness on Consumer Satisfaction and Loyalty |
conference |
|
2001-01 |
元大京華證券的顧客關係管理 |
conference |
|
1997-02 |
Consumers` Product Involvement and Measurements |
conference |
|
1997-01 |
The Consumer Reports Mindset: Who Seeks Value-The Involved or the Knowledge? |
conference |
|
1996-08 |
The Effects of Product Knowledge and Product Involvement on Consumers` Purchase Decisions |
conference |
|