All Of Publications(Limit:College of Commerce、Proceedings、2010-2019)

Showing 401-425 of 589
Date Title Author Type Full Text(downloads)
2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 web page(524)
2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 web page(516)
2015 How Pinteresting! Exploring global brands’ visual brand identity strategies KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 pdf(255)
2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 web page(324)
2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN、Pan, Po-Lin 會議論文 web page(354)
2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 web page(467)
2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation KUAN-JU CHEN、JHIH-SYUAN LIN、Kim, Jooyoung、JHIH-SYUAN LIN 會議論文 web page(419)
2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 web page(414)
2013 Critical political economy on social media: The power of audience KUAN-JU CHEN、JHIH-SYUAN LIN 會議論文 web page(421)
2013 Forgiving brand failures: The role of brand relationship commitment KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LINJHIH-SYUAN LIN 會議論文 web page(469)
2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN、Choi, Jung Hwa、Hahm, Jung Min 會議論文 web page(462)
2013 A content analysis of replications in consumer behavior journals, 1992-2011 KUAN-JU CHEN、JHIH-SYUAN LIN、Bae, Soobin、Morgan, Stephen、Stevens, Stephanie、Hahm, Jung Min、Reid, Leonard N. 會議論文 web page(474)
2013 The role of cultural identity in self-expressive identification on social media KUAN-JU CHEN、JHIH-SYUAN LIN 會議論文
2012 Evaluation of the theory of planned behavior KUAN-JU CHEN、JHIH-SYUAN LIN 會議論文 web page(329)
2012 Breaking tweets: Foreign correspondents’ uses of Twitter KUAN-JU CHEN、JHIH-SYUAN LIN、Cozma, Raluca 會議論文 web page(476)
2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS KUAN-JU CHEN、JHIH-SYUAN LIN、Koenitz, Harmut、JHIH-SYUAN LIN 會議論文 web page(477)
2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? KUAN-JU CHEN、JHIH-SYUAN LIN、Cozma, Raluca 會議論文 web page(756)
2012-01 Examining Innovation Capabilities from Internal and External Perspectives CHENG-JEN HUANG、Huang, Cheng-Jen conference
2011-11 Examining Innovation Capabilities from Internal and External Perspectives CHENG-JEN HUANG、Huang, Cheng-Jen conference
2017-08 Exploring Avenues to Reinvigorate Accounting Research CHENG-JEN HUANG、Huang, Cheng Jen、Chow, Chee Wu、Wang, Chen-Chin conference
2010-01 Is More R CHENG-JEN HUANG、Huang, Cheng-Jen、Chen, Shu-Yun conference
2017-08 Is There Extra Pay for Top Management in Family Firm? Chen, Yu Lin、CHENG-JEN HUANG、Huang, Cheng-Jen conference
2014-01 Market Competition, Social Network and Firm Performance: An Emerging Economy Test CHENG-JEN HUANG、Chuang, Chien-Hui、Huang, Cheng-Jen、ANNE WU conference
2015-09 Ownership Structure and Innovation Performance: The Mediating Mechanism of External Cooperation CHENG-JEN HUANG、Huang, Cheng-Jen、ANNE WU、Boh, Wai Fong conference
2013-01 Ownership Structure and Innovation Performance: The Mediating Mechanism of External Cooperation CHENG-JEN HUANG、Huang, Cheng-Jen、ANNE WU、Boh, Wai Fong conference