| 2011-12 |
Opinions from Others Like You: The Role of Perceived Source Similarity |
Chang, Chingching、張卿卿 |
article |
pdf(1319) |
| 2011-12 |
Feeling Ambivalent about Going Green: Implications for Green Advertising Processing |
Chang, Chingching、張卿卿 |
article |
pdf(1584) |
| 2011-03 |
Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns |
Chang, Chingching、張卿卿 |
article |
pdf(1492) |
| 2011-09 |
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators |
Chang, Chingching、張卿卿 |
article |
pdf(1331) |
| 2010 |
台灣選舉中的競選廣告與議題/特質所有權認知 |
張卿卿 |
article |
|
| 2010-12 |
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies |
Chang, Chingching、張卿卿 |
article |
pdf(1340) |
| 2010 |
Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator |
Chang, Chingching、張卿卿 |
article |
pdf(805) |
| 2010 |
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. |
Chang, Chingching、張卿卿 |
article |
pdf(776) |
| 2010-03 |
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness |
Chang, Chingching、張卿卿 |
article |
pdf(1302) |
| 2010-07 |
Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s |
孫秀蕙、陳儀芬、Sun, Hsiu-Hui、Chen, I-Fen |
article |
pdf(2074) |
| 2010-10 |
The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis |
Sun, Hsiu-Hui、Chen, I-fen、孫秀蕙、陳儀芬 |
article |
pdf(1179) |
| 2010-07 |
A Study on the Placement and Visibility of Outdoor Advertising |
賴建都、黎佩芬、Lai, Chien-Tu Jeff、Li, Pei-Fen |
article |
pdf(931) |
| 2011-09 |
Eye Tracking Study on the Internet Heavy Users` Cognitive Processing of Information and Navigational Patterns of Online Shopping Websites in Taiwan |
黎佩芬、賴建都、Li, Pei-Fen、Lai, Chien-Tu |
article |
pdf(1045) |
| 2010-01 |
A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan |
nccur、賴建都、黎佩芬、Lai, Chien-Tu、 Li, Pei-Fen |
article |
pdf(1792) |
| 2011-04 |
「鏡像」的內觀與並置藝術 |
游本寬 |
article |
|
| 2011-01 |
The Integration and Application of Academic and Practitioner Knowledge: An Exploration of Creative Media Design Model |
吳岳剛、Wu, Yueh-Gang |
article |
pdf(613) |
| 2011-07 |
評介：2010年坎城廣告獎結案報告 |
吳岳剛、Wu, Yueh-Gang |
article |
pdf(559) |
| 2011-10 |
電視新聞戲劇化效果研究：由議題設定與收視動機角度來看 |
陳憶寧、Chen, Katherine Yi-ning |
article |
pdf(1080) |
| 2011-06 |
When Scientists Meet Journalists: An Explorative Study on the Differences of the Two Profession`s Perceptions of Science News |
陳憶寧、Chen, Katherine Yi-ning |
article |
pdf(1136) |
| 2011-06 |
Exploring the Generation Differences on Perception of Political Issues: A Media Effects Perspective |
陳憶寧、Chen, Katherine Yi-ning |
article |
pdf(771) |
| 2011-01 |
\"I\" am the Source: A Study on the Writings of Bloggers Diagnosed with Cancer |
陳憶寧、Chen, Katherine Yi-ning |
article |
pdf(841) |
| 2010-09 |
Media Use and Political Capital in Northern and Southern Taiwan |
Chen, Katherine Yi-ning、Lo, Ven-Hwei、陳憶寧、羅文輝 |
article |
pdf(1309) |
| 2012 |
跨媒介新聞資訊處理模型：資訊來源擴大理論在新聞研究上的應用 |
張郁敏 |
article |
pdf(1191) |
| 2012-06 |
Demographics and News Consumption Behavior: New Typology That Integrates News Media and News Brand |
張郁敏、Chang, Yuhmiin |
article |
pdf(979) |
| 2011-01 |
Brand Revitalization and Non-target Market Effect: When the West Meets the East |
張郁敏、Chang, YuhMiin |
article |
pdf(829) |
