| 2005-10 |
校園創意革命 |
陳文玲 |
article |
pdf(722) |
| 1996-05 |
整合行銷傳播之應用:觀念與問題 |
祝鳳岡 |
article |
pdf(1320) |
| 1995-06 |
從社會學習論觀點看臺北青少年的消費動機 |
郭貞 |
article |
pdf(924) |
| 2007-01 |
How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products |
張卿卿 |
article |
pdf(1789)pdf(1006) |
| 2005-11 |
創意，人人可為 |
吳靜吉、許文耀、廖瑞銘、鍾蔚文 |
article |
|
| 2007-10 |
一個新的隱喻廣告分類與現況分析 |
吳岳剛 |
conference |
|
| 1997 |
大眾傳播與社區意識：社區公眾特質初探 |
孫秀蕙、Sun, Hsiu-Hui |
conference |
pdf(822) |
| 2009-07 |
A Comparative Analysis of the Female Images of Print Advertisements in Shanghai and Taiwan, |
孫秀蕙 |
conference |
|
| 2009-07 |
Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors |
孫秀蕙 |
conference |
|
| 2008 |
The Female Images in the Print Advertisements during Japanese Occupation of Taiwan |
孫秀蕙 |
conference |
|
| 2008-05 |
Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s |
孫秀蕙、Sun, Hsiu-Hui |
conference |
pdf(1035) |
| 2007-10 |
被框架的女性意象：上海月份牌廣告畫的圖像符號分析 |
孫秀蕙 、 陳儀芬、Sun, Hsiu-hui 、 Chen, I-fen |
conference |
pdf(2433) |
| 1993 |
關於沈默螺旋的一場筆戰 -- 淺談意識型態與理論建構的關係 |
孫秀蕙 |
conference |
|
| 2006-10 |
體驗行銷之應用研究-以ESPN行銷SBL為例 |
祝鳳岡 |
conference |
|
| 2006 |
Evolution from Foods Products to Services Products in T-commerce ：A Case Study of Eastern Home Shopping Network in Taiwan |
祝鳳岡 |
conference |
|
| 2012-07 |
A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978 |
孫秀蕙、陳儀芬 |
conference |
|
| 2007-08 |
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 |
張卿卿、羅文輝 |
conference |
|
| 2007-08 |
Is that website for me? An affect as informaiton model of congruency effects |
張卿卿 |
conference |
|
| 2007-07 |
Enhancing the effectivness of anti-smoking messages via self-congruent appeals |
張卿卿 |
conference |
|
| 2006-07 |
The global look |
張卿卿 |
conference |
|
| 2006-07 |
Increasing mental health literacy via narrative advertising |
張卿卿 |
conference |
|
| 2005-10 |
Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals |
張卿卿 |
conference |
|
| 2005-08 |
Knowledge about the Gulf War: A Theoretical Model of Learning from the News |
張卿卿 |
conference |
|
| 2005-07 |
The driving forces for smoking among Taiwanese adolescents |
張卿卿 |
conference |
|
| 2005-07 |
Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation |
張卿卿 |
conference |
|
