所有產出(限定條件:傳播學院)

Showing 2526-2550 of 8687
日期 題名 作者 類型 全文(次)
2005-10 校園創意革命 陳文玲 article pdf(722)
1996-05 整合行銷傳播之應用:觀念與問題 祝鳳岡 article pdf(1320)
1995-06 從社會學習論觀點看臺北青少年的消費動機 郭貞 article pdf(924)
2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿 article pdf(1776)pdf(996)
2005-11 創意,人人可為 吳靜吉許文耀廖瑞銘鍾蔚文 article
2007-10 一個新的隱喻廣告分類與現況分析 吳岳剛 conference
1997 大眾傳播與社區意識:社區公眾特質初探 孫秀蕙Sun, Hsiu-Hui conference pdf(819)
2009-07 A Comparative Analysis of the Female Images of Print Advertisements in Shanghai and Taiwan, 孫秀蕙 conference
2009-07 Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors 孫秀蕙 conference
2008 The Female Images in the Print Advertisements during Japanese Occupation of Taiwan 孫秀蕙 conference
2008-05 Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s 孫秀蕙Sun, Hsiu-Hui conference pdf(1030)
2007-10 被框架的女性意象:上海月份牌廣告畫的圖像符號分析 孫秀蕙 、 陳儀芬、Sun, Hsiu-hui 、 Chen, I-fen conference pdf(2433)
1993 關於沈默螺旋的一場筆戰 -- 淺談意識型態與理論建構的關係 孫秀蕙 conference
2006-10 體驗行銷之應用研究-以ESPN行銷SBL為例 祝鳳岡 conference
2006 Evolution from Foods Products to Services Products in T-commerce :A Case Study of Eastern Home Shopping Network in Taiwan 祝鳳岡 conference
2012-07 A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978 孫秀蕙、陳儀芬 conference
2007-08 追求知識、認同或娛樂?政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿羅文輝 conference
2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿 conference
2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿 conference
2006-07 The global look 張卿卿 conference
2006-07 Increasing mental health literacy via narrative advertising 張卿卿 conference
2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿 conference
2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿 conference
2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿 conference
2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿 conference