Showing results 14 to 33 of 94
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Date | Title | Author(s) |
25-Feb-2013 | The Effectiveness of Using a Global Look in an Asian Market | Chang, Chingching; 張卿卿 |
21-Feb-2013 | The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads | Chang, Chingching; 張卿卿 |
8-Mar-2013 | The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing | Leshner, Glenn; Cheng, I-Huei; 鄭怡卉 |
25-Feb-2013 | The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies | Chang, Chingching; 張卿卿 |
22-Feb-2013 | The effects of the number of product subcategories on perceived variety and shopping experience in an online store | Chang, Chingching; 張卿卿 |
25-Feb-2013 | Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns | Chang, Chingching; 張卿卿 |
25-Feb-2013 | Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals | Chang, Chingching; 張卿卿 |
8-Mar-2013 | Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
8-Mar-2013 | An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study | Chang, Yuhmiin; 張郁敏 |
8-Mar-2013 | An Eye-tracking Study of the Impact of Graphic Warnings Labels on Smokers in Taiwan | 賴建都;Li, Pei-Fen |
25-Feb-2013 | Feeling Ambivalent about Going Green: Implications for Green Advertising Processing | Chang, Chingching; 張卿卿 |
27-Feb-2013 | The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis | Sun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬 |
22-Feb-2013 | How people tell an ad story: Western vs. Asian styles | Ching, Chingching; 張卿卿 |
21-Feb-2013 | Imagery fluency and narrative advertising effects | Chang, Chingching; 張卿卿 |
25-Feb-2013 | The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators | Chang, Chingching; 張卿卿 |
22-Feb-2013 | Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs | Chang, Chingching; 張卿卿 |
25-Feb-2013 | Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness | Chang, Chingching; 張卿卿 |
25-Feb-2013 | Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion | Chang, Chingching; 張卿卿 |
6-Mar-2013 | Media Use and Political Capital in Northern and Southern Taiwan | Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝 |
25-Feb-2013 | Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator | Chang, Chingching; 張卿卿 |