Showing results 10 to 29 of 94
< previous
next >
Date | Title | Author(s) |
8-Mar-2013 | Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars | Cheng, I-Huei; Gregorio, Federico de |
8-Mar-2013 | Effective Science Communication: Public Perceptions and Media Representation | 鄭怡卉;曾耀寰 |
21-Feb-2013 | Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences | Chang, Chingching; 張卿卿 |
21-Feb-2013 | Effectiveness of promotional premiums: The moderating role of affective state in different contexts | Chang, Chingching; 張卿卿 |
25-Feb-2013 | The Effectiveness of Using a Global Look in an Asian Market | Chang, Chingching; 張卿卿 |
21-Feb-2013 | The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads | Chang, Chingching; 張卿卿 |
8-Mar-2013 | The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing | Leshner, Glenn; Cheng, I-Huei; 鄭怡卉 |
25-Feb-2013 | The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies | Chang, Chingching; 張卿卿 |
22-Feb-2013 | The effects of the number of product subcategories on perceived variety and shopping experience in an online store | Chang, Chingching; 張卿卿 |
25-Feb-2013 | Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns | Chang, Chingching; 張卿卿 |
25-Feb-2013 | Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals | Chang, Chingching; 張卿卿 |
8-Mar-2013 | Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
8-Mar-2013 | An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study | Chang, Yuhmiin; 張郁敏 |
8-Mar-2013 | An Eye-tracking Study of the Impact of Graphic Warnings Labels on Smokers in Taiwan | 賴建都;Li, Pei-Fen |
25-Feb-2013 | Feeling Ambivalent about Going Green: Implications for Green Advertising Processing | Chang, Chingching; 張卿卿 |
27-Feb-2013 | The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis | Sun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬 |
22-Feb-2013 | How people tell an ad story: Western vs. Asian styles | Ching, Chingching; 張卿卿 |
21-Feb-2013 | Imagery fluency and narrative advertising effects | Chang, Chingching; 張卿卿 |
25-Feb-2013 | The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators | Chang, Chingching; 張卿卿 |
22-Feb-2013 | Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs | Chang, Chingching; 張卿卿 |