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Showing results 12 to 31 of 186 < previous   next >
DateTitleAuthor(s)
31-May-2010The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model張卿卿; Chang, Chingching
31-May-2010Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals張卿卿
31-May-2010Enhancing the effectivness of anti-smoking messages via self-congruent appeals張卿卿
31-May-2010Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads.鄭怡卉
31-May-2010Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer鄭怡卉
31-May-2010Ethics of Antismoking PSAs鄭怡卉
31-May-2010Evolution from Foods Products to Services Products in T-commerce ：A Case Study of Eastern Home Shopping Network in Taiwan祝鳳岡
31-May-2010Eye Tracking for Visual Communication賴建都
31-May-2010The Female Images in the Print Advertisements during Japanese Occupation of Taiwan孫秀蕙
31-May-2010Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s孫秀蕙; Sun, Hsiu-Hui
31-May-2010The global look張卿卿
31-May-2010How Context-Evoked Affect Influences Responses to High- and Low-Involving Products張卿卿
31-May-2010Increasing mental health literacy via narrative advertising張卿卿
31-May-2010Is that website for me? An affect as informaiton model of congruency effects張卿卿
31-May-2010Knowledge about the Gulf War: A Theoretical Model of Learning from the News張卿卿
31-May-2010Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model郭貞
31-May-2010A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan郭貞
31-May-2010A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978孫秀蕙;陳儀芬
31-May-2010The relationship between how we watch television news and what we get:from agenda setting and uses & gratifications perspectives陳憶寧
31-May-2010The relationships between how we watch television news and what we get: from agenda setting and uses陳憶寧
Showing results 12 to 31 of 186 < previous   next >