Showing results 116 to 135 of 320
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| Date | Title | Author(s) |
| 18-Jun-2015 | The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. | 林建煌;林穎青;Raghubir, Priya; Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya |
| 15-Feb-2019 | The Internet audience: Web use as mass behavior | 林淑芳; Webster, James G.;Lin, Shu-Fang |
| 21-Mar-2018 | The interplay of culture and situational cues in brand evaluations | 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan |
| 15-Feb-2019 | The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships | 林淑芳; Zhang, Shuangyue;Merolla, Andy J.;Sun, Shaojing;Lin, Shu‐Fang |
| 13-Jul-2015 | The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies | Chang, Chingching; 張卿卿 |
| 17-Apr-2015 | The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model | Chang, Ching-Ching; 張卿卿 |
| 12-Jan-2015 | The Role of Clients in the Public Relations Campaigns Course | 鄭怡卉; Benigni, Vince;Cheng, I-Huei |
| 14-Feb-2022 | The role of information literacy in the COVID-19 pandemic | 陳憶寧; Chen, Y. N. Katherine |
| 12-Jan-2015 | The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women | 鄭怡卉; Leshner, Glenn;Cheng, I-Huei;Song, Hyun Joo |
| 21-Mar-2018 | To app or not to app: Engaging consumers via branded mobile apps | 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun |
| 14-Feb-2022 | Toward a more equal world: How research in mobile technology helps people with disabilities access the world | 陳憶寧; Chen, Y. N. Katherine; Goggin, Dr. Gerard |
| 7-May-2018 | Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram | 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae |
| 9-Feb-2018 | Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty | 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun |
| 5-Jan-2015 | When New Commercials do not Meet Expectations | 張卿卿; Chang, Ching-Ching |
| 5-Jan-2015 | Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework | 張卿卿; Chang, Ching-Ching |
| 15-Dec-2016 | Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior | Chang, Yuhmiin; 張郁敏 |
| 5-Jan-2015 | Women and the news: Indian and Asian | Mishra, Smeeta;Chen, X.;Chen, Yi-Ning;Kim, K-H |
| 12-Jan-2015 | WORLD WIDE WEB : 網路經典 | 賴建都; Lai, Chien-Tu |
| 21-Mar-2018 | Would you be my friend? An examination of global marketers’ brand personification strategies in social media | 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 20-Oct-2016 | WWW互動廣告的互動層次 | 耿慶瑞 |